Enables Companies to Eliminate Customer Data
Inconsistencies and Take Immediate Action to Convert Leads into
Revenue
ZoomInfo (NASDAQ: ZI), a global leader in modern go-to-market
software, data, and intelligence, today announced it has acquired
RingLead, an industry leader in data orchestration and revenue
operations automation. ZoomInfo and RingLead will enable companies
to streamline and execute data-driven go-to-market motions at scale
based on high-quality, actionable data.
RingLead is a comprehensive data quality management tool that
automates sales, marketing, and revenue operations throughout the
entire customer lifecycle. Companies that subscribe to RingLead’s
software-as-a-service benefit from a user-friendly, intuitive, and
codeless interface that enables them to acquire and merge data from
multiple third-party providers in order to enrich and standardize
prospect and customer data assets. It enables companies to manage
incomplete, inaccurate and inconsistent customer data that is
siloed in disconnected systems to enable real-time, automated and
accurate lead routing.
High-quality data is foundational to the success of sales and
marketing teams, but data enters customer relationship management
(CRM) and marketing automation systems from many different sources
and with varying degrees of quality. Data orchestration is a method
of compiling siloed data—along with other inconsistencies like
duplicates, empty fields, inconsistent formatting, and unassignable
records—and organizing it so that revenue teams can implement it.
Data decay further undermines sales and marketing teams, who depend
on multiple data sources to target, prioritize, and engage with
buyers.
RingLead resolves these pain points by transforming raw,
fragmented, and inaccurate data into valuable intelligence that can
be used to build targeted audiences, trigger workflows, drive
business decisions, and accelerate revenue growth. Through an
end-to-end platform, RingLead ingests, cleans, enhances, segments,
scores, and routes companies’ data, then provides a flexible,
customizable, and rules-driven approach to integrating this data
into companies’ systems of record.
The acquisition of RingLead tightens the connection between the
intelligence layer and engagement layer within the ZoomInfo
platform, empowering customers to seamlessly manage their data
across systems and revenue teams. This allows them to convert
additional leads into revenue more efficiently.
“A clean and unified view of the customer is absolutely critical
for go-to-market teams—often the difference between winning and
losing a sale,” said Henry Schuck, ZoomInfo Founder and CEO. “The
acquisition of RingLead allows our customers to marry ZoomInfo
intelligence with other data sources to create a unified view of
their customers and shorten the path from data to engagement. These
are prerequisites for effective, data-driven automation. RingLead
helps us take the next step in continuing to build a comprehensive,
modern go-to-market platform where data and insights drive
intelligent and automated orchestration.”
For over a decade, RingLead has delivered best-in-class data
quality management and orchestration software, earning recognition
in 10 consecutive G2 Grid Reports and maintaining leadership status
in core categories like Data Quality and Lead-to-Account
Matching.
“The combination of ZoomInfo and RingLead has been a critical
component of our demand generation activities,” said Mark Dudek,
Director of Marketing Operations & Analytics at DataRobot.
“These tools together have helped us solve for data gaps while
allowing us to deliver leads to our sales development team quickly.
RingLead’s robust data orchestration capabilities have allowed us
to maximize the value of ZoomInfo and reduce the dependency on
engineering resources to support complex lead routing, lead
modeling and account management initiatives.”
“Since day one, RingLead has remained focused on delivering
innovative and integrated data orchestration software that supports
high-growth businesses as they go to market in an increasingly
competitive and digitized landscape,” said RingLead Chief Operating
Officer Colby Greene, who will join ZoomInfo as Director,
Pre-Sales. “We are thrilled to join ZoomInfo, an innovator that
shares our vision and passion for building out an end-to-end
go-to-market platform.”
For more information on how RingLead will help ZoomInfo’s
customers combine, cleanse, and route data to drive go-to-market
activation, please visit ZoomInfo’s RingLead landing page.
Read Henry Schuck’s blog post to learn more about the RingLead
acquisition.
Financial terms were not disclosed. The acquisition is not
expected to have a material impact on the full year 2021 financial
results for ZoomInfo.
About ZoomInfo
ZoomInfo (NASDAQ: ZI) is a leader in modern go-to-market
software, data, and intelligence for more than 20,000 companies
worldwide. The ZoomInfo platform empowers business-to-business
sales, marketing, and recruiting professionals to hit their number
by pairing best-in-class technology with unrivaled data coverage,
accuracy, and depth of company and contact information. With
integrations embedded into workflows and technology stacks,
including the leading CRM, Sales Engagement, Marketing Automation,
and Talent Management applications, ZoomInfo drives more
predictable, accelerated, and sustainable growth for its customers.
ZoomInfo emphasizes GDPR and CCPA compliance. In addition to
creating the industry’s first proactive notice program, the company
is a registered data broker with the states of California and
Vermont. Read about ZoomInfo’s commitment to compliance, privacy,
and security. For more information about our leading go-to-market
software, data, and intelligence, and how they help sales,
marketing, and recruiting professionals, please visit
www.zoominfo.com.
About RingLead
RingLead is an industry-leading data orchestration provider with
over a decade of experience in solving the dirty data problems of
enterprises, Fortune 500 companies, and small businesses around the
globe. RingLead’s complete, end-to-end data quality platform
integrates with leading CRMs and MAPs like Salesforce and Marketo
to empower businesses to clean, protect, and enhance company and
contact information in a series of seamless, fully automated
processes.
Forward-Looking Statements
This press release contains “forward-looking statements” within
the meaning of the Private Securities Litigation Reform Act of
1995. Actual results may differ materially from those expressed or
implied by these statements. You can generally identify our
forward-looking statements by the words “anticipate,” “believe,”
“can,” “continue,” “could,” “estimate,” “expect,” “forecast,”
“goal,” “intend,” “may,” “might,” “objective,” “outlook,” “plan,”
“potential,” “predict,” “projection,” “seek,” “should,” “target,”
“trend,” “will,” “would” or the negative version of these words or
other comparable words. Any statements in this press release
regarding the anticipated benefits of the RingLead acquisition to
ZoomInfo and its customers, the potential impact of the RingLead
acquisition on ZoomInfo’s financial results, and any other
statements that are not historical facts are forward-looking
statements. Such forward-looking statements are subject to various
risks, uncertainties, assumptions, or changes in circumstances that
are difficult to predict or quantify. Accordingly, there are or
will be important factors that could cause actual outcomes or
results to differ materially from those indicated in these
statements. These factors include, but are not limited to, the
extent to which ZoomInfo is able to successfully integrate RingLead
into its current platform and capitalize on the anticipated
benefits of the acquisition, as well as other factors described
under “Risk Factors” in ZoomInfo’s most recent Annual Report on
Form 10-K filed with the Securities and Exchange Commission, which
ZoomInfo may update in its Quarterly Reports on Form 10-Q that it
has filed or will file hereafter. Each forward-looking statement
contained in this press release speaks only as of the date of this
release, and ZoomInfo undertakes no obligation to update or revise
any forward-looking statements whether as a result of new
information, future developments or otherwise, except as required
by law.
Website Disclosure
ZoomInfo intends to use its website as a distribution channel of
material company information. Financial and other important
information regarding the Company is routinely posted on and
accessible through the Company’s website at
https://ir.zoominfo.com/. Accordingly, you should monitor the
investor relations portion of our website at
https://ir.zoominfo.com/ in addition to following our press
releases, SEC filings, and public conference calls and webcasts. In
addition, you may automatically receive email alerts and other
information about ZoomInfo when you enroll your email address by
visiting the “Email Alerts” section of our investor relations page
at https://ir.zoominfo.com/.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210909005569/en/
Media Contact Steve Vittorioso Director, Communications
978-875-1297 pr@zoominfo.com
Investor Contact Jeremiah Sisitsky VP of Investor
Relations 617-826-2068 ir@zoominfo.com
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