SHANGHAI, July 11, 2019 /PRNewswire/ -- Acorn International, Inc. (NYSE: ATV) ("Acorn" or
the "Company"), a leading marketing and branding company in
China, today announced that Acorn
Digital Services has signed Chef Works to the lineup of brands that it represents in
China. Chef Works is a global leader in culinary and
hospitality apparel, serving some of the world's top hotel brands,
restaurants and culinary academies. Acorn
Digital Services will provide Chef Works with social media and
digital management services to help grow the value of its brand in
China.
"Chef Works is excited to collaborate with Acorn to further
develop our brand in China. We
believe Acorn's expertise in utilizing social media, KOLs and
e-commerce to build brands will
raise awareness of Chef Works in
China and drive
e-commerce sales of our
products, creating a real competitive advantage for us in
the Chinese market," said Adam
Gross, Director, Chef Works China. "We are delighted to be
partnering with Acorn Digital Services to grow our social presence
in China. As the number one
culinary brand in the world, we believe that we have found a
partner with the vision and expertise to get our message to the
people!"
Acorn Digital Services includes Acorn Entertainment and Acorn
Streaming, which are Acorn's social media management business and
digital content business. The division
also facilitates the development of local China influencers that facilitate the
conversion of Acorn's content into product sales. Acorn Digital
Services' goal is to help talent and brands capture yet-untapped
value from the Chinese market through a variety of means, including
endorsements, pay-to-view content, KOLs as well as
e-commerce.
"Social commerce is becoming a major force in e-commerce in
China and leading brands like Chef
Works recognize the need to stay at the forefront of marketing and
branding in order to succeed. We're
excited about adding Chef Works to our brand portfolio and look
forward to working with them on raising the visibility of their
impressive brand in the Chinese market," said Jacob A. Fisch, CEO and President of
Acorn.
"Chef Works is a dynamic, fashion-forward brand in tune with the
modern-day chef and the latest industry trends—a message that we expect will resonate with China's culinary and hospitality industries,"
said David Laris, Managing Director at Acorn Digital
Services.
About Chef Works
Chef Works is a global
leader in culinary and hospitality apparel with strong distribution in more than 70
countries. With an emphasis on fashion and function, Chef Works
dresses the back of the house and waitstaff for a diverse range of
customers including: International hotel chains, award-winning
restaurants and bars, culinary schools, food service companies,
laundries, assisted living facilities and upscale cinemas. The
family-owned-and-operated business has helped pave the way for the
current culinary uniform movement by working directly with
celebrity chefs, industry leaders and hospitality influencers to
develop innovative, fashion-forward garments.
About Acorn International, Inc.
Acorn International is a leading
marketing and branding company in China, leveraging a twenty-year direct
marketing history to monetize brand IP, content creation and
distribution, and product sales, through digital media in
China. For more information visit
www.acorninternationalgroup.com.
Safe Harbor Statement
This news release contains forward-looking statements. These
statements constitute "forward-looking" statements within the
meaning of Section 21E of the Securities Exchange Act of 1934, as
amended, and as defined in the U.S. Private Securities Litigation
Reform Act of 1995. These forward-looking statements can be
identified by terminology such as "anticipates," "believes,"
"estimates," "expects," "future," "going forward," "intends,"
"outlook," "plans," "target," "will," "potential," and similar
statements. Such statements are based on management's current
expectations and current market and operating conditions, and
relate to events that involve known or unknown risks,
uncertainties, and other factors, all of which are difficult to
predict and many of which are beyond the Company's control, which
may cause the Company's actual results, performance, or
achievements to differ materially from those in the forward-looking
statements. Further information regarding these and other risks,
uncertainties, or factors is included in the Company's filings with
the U.S. Securities and Exchange Commission. The Company does not
undertake any obligation to update any forward-looking statement as
a result of new information, future events, or otherwise, except as
required by law.
Acorn Contact:
Compass Investor Relations
Elaine Ketchmere, CFA
Phone: +1-310-528-3031
Email: Eketchmere@compass-ir.com
Chef Works Contact:
Address: Unit 101, Block 9,
ChangLe Lu 366, Huangpu District
T: +86 (21) 5298 0028
WeChat: Chefworks
Website: chefworks.cn
Tmall: https://chefworks.m.tmall.com/
View original content to download
multimedia:http://www.prnewswire.com/news-releases/acorn-internationals-digital-services-division-adds-chef-works-to-growing-roster-of-brands-300883336.html
SOURCE Acorn International, Inc.