Iconic Global Brand's New Commercial
Celebrates the People, Moments and Furry Friends That Bring Us
Together
ST.
LOUIS, May 9, 2024 /PRNewswire/
-- Build-A-Bear Workshop, Inc. (NYSE: BBW), is
adding more heart to screens everywhere with the debut of its
latest commercial. Premiering this week on CTV and streaming
platforms like Disney+ and Hulu, the advertisement showcases the
unique role the multi-generational brand's furry friends play in
being there for the stuff people love most.
This commercial marks a significant
milestone in Build-A-Bear's recently launched "The Stuff You Love"
campaign.
This commercial marks a significant milestone in Build-A-Bear's
recently launched "The Stuff You Love" campaign, serving as a
reminder of the distinct brand of joy delivered both inside
Workshop walls and beyond since its inception in 1997. In a special
collaboration, Build-A-Bear enlisted the talents of songwriter
DeCarlo to craft a custom song aptly titled "The Stuff You Love".
The original melody adds an additional layer of heart to the video
content, complementing the cherished moments captured as
Build-A-Bear is shown woven through the fabric of family and
friendship memories.
Created in partnership with creative and strategy agency, Known,
"The Stuff You Love" campaign made its debut in stores and across
social media and marketing channels last month. To further engage
with its audience, the brand initiated a contest earlier this week
inviting consumers to share their own interpretations of the "stuff
they love" for the chance to win a special Build-A-Bear Workshop
experience. Participants can enter the contest using
#TheStuffYouLoveContest through June
6.
For more information about Build-A-Bear and "The Stuff You Love"
campaign, visit BuildABear.com/the-stuff-you-love or on Instagram
at @buildabear.
About Build-A-Bear
Build-A-Bear is a
multi-generational global brand focused on its mission to "add a
little more heart to life" appealing to a wide array of consumer
groups who enjoy the personal expression in making their own "furry
friends" to celebrate and commemorate life moments. More than 500
interactive brick-and-mortar experience locations operated through
a variety of formats provide guests of all ages a hands-on
entertaining experience, which often fosters a lasting and
emotional brand connection. The Company also offers engaging
e-commerce/digital purchasing experiences on www.buildabear.com
including its online "Bear-Builder" as well as "HeartBox" and its
age-gated adult-focused "Bear Cave." In addition, extending its
brand power beyond retail, Build-A-Bear Entertainment, a subsidiary
of Build-A-Bear Workshop, Inc., is dedicated to creating engaging
content for kids and adults that fulfills the Company's mission,
while the Company also offers products at wholesale and in
non-plush consumer categories via licensing agreements with leading
manufacturers. Build-A-Bear Workshop, Inc. (NYSE: BBW) posted total
revenues of $486.1 million for fiscal
2023. For more information, visit the Investor Relations section of
buildabear.com.
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SOURCE Build-A-Bear Workshop