Chipotle Expands Locally Grown Produce Program
18 Mayo 2009 - 8:30AM
Business Wire
Chipotle Mexican Grill (NYSE:CMG) (NYSE:CMG.B), will expand its
local produce program this summer, purchasing at least 35 percent
of at least one bulk produce item in all of its restaurants from
local farmers when it is seasonally available. This represents a 10
percent increase over last year�s program, the first of its kind
for any national restaurant chain.
Under its local produce program, Chipotle expects to have more
than 25 local farms in its network that will supply some of the
romaine lettuce, green bell peppers, jalapeno peppers, red onions
and/or oregano served at the 860-plus Chipotle restaurants
nationwide.
�Our commitment to cooking and preparing food with more
sustainable ingredients has always been about doing the right
thing; the right thing for better tasting food, the right thing for
the environment, and the right thing for farmers,� said Steve Ells,
founder, chairman, and co-CEO of Chipotle. �Many consumers are just
now starting to understand where their food comes from and how it�s
raised, but we have known for a long time that there are many
benefits to food that is raised right.�
According to a survey commissioned by Chipotle and conducted by
Harris Interactive�, consumers say that sourcing their food locally
is becoming increasingly important for them; half of adults (51%)
say that it is important for restaurants and markets in their local
area to purchase produce and other ingredients from local farms in
their area. Additionally, a majority of adults (52%) are likely to
dine at restaurants that purchase produce from farms in their local
area.
�Chipotle is helping to create an obvious demand for local and
more sustainably raised food,� said Bill Niman, a pioneer in the
sustainable food movement and a sustainable agriculture advisor for
Chipotle. �We hope that by getting more people to eat food that was
grown in essentially their back yard, we will help generate more
interest in eating locally.�
In addition to its commitment to serving locally grown produce,
Chipotle serves more naturally raised meat (from animals that are
raised in a humane way, never given antibiotics or added hormones,
and fed a pure vegetarian diet) than any restaurant in the world.
This year, about 35 percent of all of its beans will be organically
grown, and all of the dairy (cheese and sour cream) it serves is
made with milk from cows that are never given the synthetic hormone
rBGH.
CHIPOTLE EXPANDS LOCALLY GROWN PRODUCE PROGRAM
�Our commitment to using ingredients from more sustainable
sources is the best of both worlds,� said Ells. �From a
sustainability perspective, we are supporting local agriculture and
family owned farms. From a culinary perspective, we are using the
very finest seasonal ingredients available, and hopefully creating
even more demand for locally grown food. It�s one of the ways we
are changing the way the world thinks about and eats fast
food.�
About Chipotle
Steve Ells, founder, chairman and co-CEO, started Chipotle with
the idea that food served fast did not have to be a typical fast
food experience. Today, Chipotle continues to offer a focused menu
of burritos, tacos, burrito bowls (a burrito without the tortilla)
and salads made from fresh, high-quality raw ingredients, prepared
using classic cooking methods and served in a distinctive
atmosphere. Through our vision of Food With Integrity, Chipotle is
seeking better food not only from using fresh ingredients, but
ingredients that are sustainably grown and naturally raised with
respect for the animals, the land, and the farmers who produce the
food. Chipotle opened its first restaurant in 1993 and currently
operates more than 860 restaurants. For more information, visit
chipotle.com.
About the Survey
The Local Farms survey was conducted online within the United
States by Harris Interactive on behalf of Chipotle between March 31
� April 2, 2009 among 2,377 adults ages 18+. Results were weighted
as needed to reflect the composition of the U.S. population of
adults ages 18+ using targets for region, age within gender,
education, household income, race/ethnicity, and propensity to be
online.�This online survey is not based on a probability sample and
therefore no estimate of theoretical sampling error can be
calculated.
Chipotle Mexican Grill CL B (NYSE:CMG.B)
Gráfica de Acción Histórica
De May 2024 a Jun 2024
Chipotle Mexican Grill CL B (NYSE:CMG.B)
Gráfica de Acción Histórica
De Jun 2023 a Jun 2024