Chipotle Announces Winners of “My Chipotle” Ad Contest
14 Septiembre 2009 - 6:30AM
Business Wire
Chipotle Mexican Grill (NYSE:CMG) (NYSE:CMG.B), the national
chain of burrito restaurants known for serving Food With Integrity,
today announced the winners of its user-generated “My Chipotle”
advertising contest. The contest asked fans to submit ads
highlighting their favorite food combination from the Chipotle menu
online at mychipotle.com.
The first prize-winning ad, called “Oso Closo Burrito,” was
created by Shane Connelly from Denton, Tex. Second place goes to
Clay Carnill of, Rochester, Mich. for his “The WT” spot. Connelly
will receive $10,000 for his musical tribute to his favored steak
fajita burrito combination, and may have his burrito added to
Chipotle’s Dallas restaurants for a limited time. Carnill’s rap
proclaiming his love for “a little bit of lettuce” earns him $5,000
and a party at his local Chipotle for 50 friends.
“We have always had such remarkably loyal customers and we are
thrilled that so many of them shared what they love at Chipotle
through this contest,” said Mark Crumpacker, chief marketing
officer of Chipotle. “We received thousands of submissions with
dramatically different approaches and including everything from
original music to animation and photography. The common thread
through them all was just how passionate these customers are about
their favorite Chipotle food.”
The My Chipotle campaign was based on research suggesting that
many customers didn’t understand the true nature of variety at
Chipotle. In spite of its menu consisting of burritos, tacos, bowls
and salads, there are more than 60,000 possible combinations.
Because customers decide what goes in to their own individual
order, Chipotle accommodates customers with virtually any dietary
preferences or restrictions.
In all, Chipotle will award prizes for 19 different submissions.
All of the winning spots can be viewed online at
mychipotle.com.
The My Chipotle campaign was developed by Butler Shine Stern and
Partners, Sausalito, Calif. The campaign continues as an online
program for Chipotle.
About Chipotle
Steve Ells, founder, chairman and co-CEO, started Chipotle with
the idea that food served fast did not have to be a typical fast
food experience. Today, Chipotle continues to offer a focused menu
of burritos, tacos, and burrito bowls (a burrito without the
tortilla) and salads made from fresh, high-quality raw ingredients,
prepared using classic cooking methods and served in a distinctive
atmosphere. Through our vision of Food with Integrity, Chipotle is
seeking better food not only from using fresh ingredients, but
ingredients that are sustainably grown and naturally raised with
respect for the animals, the land, and the farmers who produce the
food. Chipotle opened its first restaurant in 1993 and currently
operates nearly 900 restaurants. For more information, visit
chipotle.com.
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