New Dakota is most powerful pickup in its segment, offering more
power and fuel efficiency combined with bold new styling,
versatility and capability AUBURN HILLS, Mich., July 9
/PRNewswire-FirstCall/ -- -- New 2008 Dodge Dakota priced at
$20,080 for Extended Cab and $22,780 for Crew Cab -- Most powerful
pickup in mid-size segment, with a new 4.7-liter V-8 engine
producing 302 horsepower -- a 31 percent improvement -- and 329
lb.-ft. of torque -- a 13 percent improvement, while providing more
than 5 percent improved fuel economy -- New exterior and interior
in two cab styles with six trim levels -- Greatest interior space
of any mid-size truck, largest and longest standard cargo bed in
its class, best-in-class towing capability, only pickup in segment
to offer full-time four-wheel drive Dodge announced pricing today
for the new 2008 Dodge Dakota, which features six trim levels, new
exterior and interior styling, many best-in- class capabilities and
the most power of any pickup in the mid-size segment. The new 2008
Dodge Dakota is available for $20,080 for Extended Cab models, and
$22,780 for Crew Cab models. Prices include $645 destination. The
new 2008 Dodge Dakota arrives in dealerships in August. "Dodge
Dakota is the perfect vehicle for people who are looking for a
great-looking, capable, powerful and versatile truck that can
support a variety of lifestyle activities," said Mike Accavitti,
Director -- Dodge Brand and SRT Communications. "With two different
cab styles, six trim levels and a tremendous number of available
features, the new 2008 Dodge Dakota can be configured for any
customer's needs -- all at a great value." For 2008, the Dodge
Dakota will again be offered in two body styles -- Extended Cab and
Crew Cab -- and six trim levels: ST, SXT, SLT, TRX/TRX4, Sport and
Laramie. The 2008 Dodge Dakota's exterior includes a newly styled
hood, grille, front fascia, rear spoiler, fenders and headlamps.
All-new fascias integrate with the restyled grille and incorporate
fog lamps. The 2008 Dodge Dakota's tailgate includes a new spoiler
that helps smooth air flow over the rear of the truck to improve
fuel economy, and the top surface of the cargo box has a new
protective surface. The new 2008 Dodge Dakota's interior includes a
new instrument panel, center console and accent finishes, and
several new interior storage choices. For 2008, the Dodge Dakota
also offers the MyGIG(TM) Multimedia Infotainment System with
20-gigabyte hard drive and navigation radio. The 2008 Dodge Dakota
Extended Cab's available Full Swing(TM) rear access doors open
nearly 170 degrees -- unique in the segment -- to an interior with
class-leading room and seating for five. With rear seats folded, up
to 30 cubic feet of storage space is available. A total of four
storage hooks are located on the Extended Cab's rear interior
panel. Separately, the 2008 Dodge Dakota Crew Cab offers
best-in-class room: -- 37.1 cubic feet -- and seating for up to
six. With rear seats folded, a new under-seat storage system, a
first for Dodge Dakota, is easily accessible. This system includes
a unique, collapsible and removable cargo management system that
enables gear to be organized and taken anywhere. In addition, both
the Extended and Crew Cabs offer a new cargo box utility rail
system with four moveable tie-down cleats to facilitate storage
needs. The new 2008 Dodge Dakota is the most powerful mid-size
pickup on the market, by virtue of a new V-8 engine -- the only V-8
option available in the mid-size pickup segment. The new 4.7-liter
V-8 offers more power and torque plus more than 5 percent better
fuel economy than the previous 4.7-liter High Output engine. It
also delivers improvements in refinement. It produces 302
horsepower, a 31 percent increase; and 329 lb.-ft. of torque, a 13
percent increase. The new engine is also capable of operating on
E85 ethanol fuel, making the Dodge Dakota equipped with this engine
a Flexible Fuel Vehicle (FFV). The new 2008 Dodge Dakota may be
equipped with a transfer case featuring two-wheel drive or
four-wheel drive with locked high and low ranges, or an available
transfer case with full-time four-wheel drive as well as selections
for locked high and low ranges. The 2008 Dodge Dakota is also the
only pickup in its segment to offer full-time four-wheel drive.
2008 Dodge Dakota ST Extended Cab and Crew Cab Powered by a
3.7-liter V-6 engine producing 210 horsepower and 235 lb.-ft. of
torque, the new 2008 Dodge Dakota ST's standard features include a
six- speed manual transmission, 16-inch styled steel wheels,
dual-position tailgate, tinted windshield and front door windows,
rear spoiler, four-pin trailer tow connection, power steering, air
conditioning, interior courtesy lamps, power accessory delay, cloth
bucket seats, AM/FM/CD/MP3 radio and advanced multi-stage air bags.
Optional features include a four-speed automatic transmission, rear
dual folding seats on Extended Cabs, and the Extra Security
Package, which includes four-wheel anti-lock brakes and
side-curtain air bags. Following are prices for the new 2008 Dodge
Dakota ST. All prices include $645 destination. -- Dodge Dakota ST
Extended Cab 4x2 $20,080 -- Dodge Dakota ST Extended Cab 4x4
$24,330 -- Dodge Dakota ST Crew Cab 4x2 $22,780 -- Dodge Dakota ST
Crew Cab 4x4 $25,730 2008 Dodge Dakota SXT Extended Cab and Crew
Cab In addition to the standard features offered on the ST, the
Dodge Dakota SXT adds 16-inch aluminum wheels, tilt-steering wheel
with cruise control, power windows, locks and mirrors, floor mats,
floor console and dual rear seats (Extended Cab). In addition to
the optional features on the ST, the Dodge Dakota SXT offers power
heated bucket seats with YES Essentials(R) seat fabric and Full
Swing(TM) opening rear doors on Extended Cab. Also available are
the Utility Group, which includes a Class IV receiver, seven-pin
wiring harness, 3.92 rear axle ratio, cargo utility rails and bed
liner; and the Convenience Group, which includes sliding rear
window or defrost, Full Swing(TM) rear doors (Extended Cab) and
SIRIUS Satellite Radio. Following are prices for the new 2008 Dodge
Dakota SXT. All prices include $645 destination. -- Dodge Dakota
SXT Extended Cab 4x2 $21,640 -- Dodge Dakota SXT Extended Cab 4x4
$25,890 -- Dodge Dakota SXT Crew Cab 4x2 $24,285 -- Dodge Dakota
SXT Crew Cab 4x4 $27,235 2008 Dodge Dakota SLT Extended Cab and
Crew Cab In addition to the standard features offered on the SXT,
the Dodge Dakota SLT adds fog lamps, body-color rear bumper,
utility rails, anti-spin differential, sliding rear window or
defrost, SIRIUS Satellite Radio, Full Swing(TM) rear doors on
Extended Cab, power seats with adjustable lumbar support, security
alarm, Sentry Key(R) engine immobilizer, YES Essentials(R) seat
fabric, overhead console with compass, temperature and trip
computer, and rear-seat collapsible and removable storage (Crew Cab
models). In addition to the optional features on the SXT, the Dodge
Dakota SLT offers a 4.7-liter V-8 engine with five-speed automatic
transmission, heated seats, bench seats, a liner under the cargo
rails, 3.92 rear axle ratio, navigation radio, chromed tubular side
steps, 18-inch chrome-clad aluminum wheels, Trailer Tow Package and
Sound Group (premium audio system, AM/FM stereo with six-disc CD
player and MP3 capability, remote audio controls and remote start).
Following are prices for the new 2008 Dodge Dakota SLT. All prices
include $645 destination. -- Dodge Dakota SLT Extended Cab 4x2
$24,595 -- Dodge Dakota SLT Extended Cab 4x4 $27,545 -- Dodge
Dakota SLT Crew Cab 4x2 $26,815 -- Dodge Dakota SLT Crew Cab 4x4
$29,765 2008 Dodge Dakota TRX/TRX4 Extended Cab and Crew Cab In
addition to the standard features offered on the SLT, the Dodge
Dakota TRX and TRX4 adds molded-in-color fender flares and bodyside
moldings, accent grille, tow hooks, unique 16-inch wheels,
P265/70R17 OWL Rugged Trail tires, unique cloth bucket seats, TRX
decals, black headlamp bezels with accent rings and a 3.55 rear
axle ratio. In addition to the optional features on the SLT, the
Dodge Dakota TRX4 adds skid plates, 3.92 axle ratio and rubber
slush mats (TRX4). Following are prices for the new 2008 Dodge
Dakota TRX/TRX4. All prices include $645 destination. -- Dodge
Dakota TRX Extended Cab 4x2 $25,005 -- Dodge Dakota TRX4 Extended
Cab 4x4 $28,190 -- Dodge Dakota TRX Crew Cab 4x2 $27,195 -- Dodge
Dakota TRX4 Crew Cab 4x4 $30,390 2008 Dodge Dakota Sport Extended
Cab and Crew Cab In addition to the standard features offered on
the SLT, the Dodge Dakota Sport adds body-color grille with chromed
billets, Sport decals, 17-inch machined/painted silver wheels,
P265/70R18 BSW on/off-road tires, 3.55 rear axle ratio, unique two-
tone embroidered cloth bucket seats with increased side bolsters
and leather- wrapped steering wheel. In addition to the features on
the SLT, the Dodge Dakota Sport adds red or gray interior accents,
including cloth inserts and stitching on seats, center console lid
and steering wheel; and optional 18-inch black-painted wheels.
Following are prices for the new 2008 Dodge Dakota Sport. All
prices include $645 destination. -- Dodge Dakota Sport Extended Cab
4x2 $25,780 -- Dodge Dakota Sport Extended Cab 4x4 $28,705 -- Dodge
Dakota Sport Crew Cab 4x2 $27,210 -- Dodge Dakota Sport Crew Cab
4x4 $30,120 2008 Dodge Dakota Laramie Extended Cab and Crew Cab In
addition to the standard features offered on the SLT, the Dodge
Dakota Laramie adds chromed grille and rear bumper, automatic
headlamps, P265/65R16 tires, leather bucket seats, premium audio
system with AM/FM stereo and six- disc CD player with MP3
capability, and remote audio controls. In addition to the optional
features on the SLT, the Dodge Dakota Laramie adds heated leather
bucket seats, leather bench seats and 18-inch chrome-clad aluminum
wheels. Following are prices for the new 2008 Dodge Dakota Laramie.
All prices include $645 destination. -- Dodge Dakota Laramie
Extended Cab 4x2 $27,390 -- Dodge Dakota Laramie Extended Cab 4x4
$30,370 -- Dodge Dakota Laramie Crew Cab 4x2 $28,795 -- Dodge
Dakota Laramie Crew Cab 4x4 $31,745 The 2008 Dodge Dakota is built
at the Warren (Mich.) Truck Assembly Plant. Dodge Brand With a U.S.
market share of 6 percent, Dodge is the Chrysler Group's
best-selling brand and the fifth largest nameplate in the U.S.
automotive market. In 2006, Dodge sold more than 1.3 million
vehicles in the global market. Dodge continues to lead the minivan
market with a 20 percent market share in the U.S. In the highly
competitive truck market, Dodge has a 15 percent market share. Last
year, Dodge entered key European volume segments with Nitro and
Caliber. Dodge Avenger made its European debut this year.
DATASOURCE: Chrysler Group CONTACT: Dan Bodene, +1-248-512-2920,
+1-248-760-2624 Cell, ; or Bryan Zvibleman, +1-248-512-2686,
+1-248-761-9829 Cell, , both for Chrysler Group Web site:
http://www.media.daimlerchrysler.com/
http://www.daimlerchrysler.com/
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