Food Lion Feeds Launches New "Summers Without Hunger" Reusable Bag Campaign
17 Junio 2016 - 10:07AM
Business Wire
Sales of the bags, designed by young artists,
hope to provide 1 million meals in partnership with Feeding
America® and help fight summer hunger
This summer, Food Lion is partnering with customers in its
nearly 1,100 stores to help fight summer hunger through its Food
Lion Feeds Reusable Bag campaign. Through the "Summers Without
Hunger" Design-A-Bag Contest, Food Lion’s youngest fans submitted
designs, and the winning artwork is now featured on the store’s
reusable bags. Customers can purchase these specially-designed
reusable bags for $1 at any Food Lion store. With the purchase of
each bag, Food Lion Feeds will donate the equivalent of six meals
to Feeding America® and its participating food banks.
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2016 Food Lion Feeds Reusable Bag - Front
Cover (Photo: Business Wire)
Through the art contest, five designs were chosen out of more
than 300 hundred entries. The winning artists include:
- 10-year-old Avamarie M., of Fort Mill,
S.C.
- 10-year-old Emma B. of Summerville,
S.C.
- 9-year-old Heaven J. of Midland,
Va.
- 6-year-old Mason C. of Williamston,
S.C.
- 13-year-old Nicolas A. of Greeleyville,
S.C.
The Grand Prize winner, Avamarie M., won the honor of having her
artwork featured on the front cover of the reusable bag as well as
an iPad2. Additionally, Food Lion Feeds will donate $2,000 to the
local food bank of Avamarie’s choice. Each of the other four
finalists’ artwork is featured on the opposite side of the bags and
each also won an iPad, as well as a $1,000 donation by Food Lion
Feeds made in their name to a local food bank of their
choosing.
Through Food Lion Feeds, Food Lion is working to create a better
tomorrow by uniting with customers and partners to help eliminate
the difficult choices many families are forced to make when they
are struggling with hunger. Working toward its commitment to
provide 500 million meals by the end of 2020, Food Lion Feeds has
already donated approximately 180 million meals through in-store
campaigns, like the reusable bag, its food donation program and
local donations and volunteerism.
$1 helps provide 11 meals secured by Feeding America on behalf
of local member food banks. $0.55 (monetary equivalent of six
meals) from each bag purchase will be donated to Feeding America®
and its member food banks. The campaign runs through June 30,
2016.
About Food Lion
Food Lion, based in Salisbury, N.C., since 1957, has more than
1,100 stores in 10 Southeastern and Mid-Atlantic states and employs
more than 65,000 associates. By leveraging its longstanding
heritage of low prices and convenient locations, Food Lion is
working to own the easiest full shop grocery experience in the
Southeast, anchored by a strong commitment to affordability,
freshness and the communities it serves. Through Food Lion Feeds,
the company has committed to provide 500 million meals to
individuals and families in need by the end of 2020. Food Lion is a
company of Delhaize America, the U.S. division of Brussels-based
Delhaize Group (NYSE: DEG). For more information, visit
www.foodlion.com.
About Feeding America®
Feeding America is a nationwide network of 200 food banks that
leads the fight against hunger in the United States. Together, we
provide food to more than 46 million people through 60,000 food
pantries and meal programs in communities across America. Feeding
America also supports programs that improve food security among the
people we serve; educates the public about the problem of hunger;
and advocates for legislation that protects people from going
hungry. Individuals, charities, businesses and government all have
a role in ending hunger. Donate. Volunteer. Advocate. Educate.
Together we can solve hunger. Visit www.feedingamerica.org, find us
on Facebook or follow us on Twitter.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160617005548/en/
Food LionChristy Phillips-Brown,
704-310-2221Cphillips-brown@foodlion.comorCourtney James,
704-310-3768Courtney.james@foodlion.com
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