CORRECTING and REPLACING Wheaties™ Pushes the Limits of Breakfast with New Wheaties Protein
03 Mayo 2024 - 1:00PM
Business Wire
With more than 20g of protein per serving,
Wheaties Protein is the brand’s newest innovation created for
everyday athletes
Please replace the release dated April 15, 2024 with the
following corrected version due to multiple revisions.
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Wheaties Protein packs more than 20 grams
of protein in every serving and is available in Maple Almond and
Honey Pecan. (Photo: Business Wire)
The updated release reads:
WHEATIES™ PUSHES THE LIMITS OF BREAKFAST
WITH NEW WHEATIES PROTEIN
With more than 20g of protein per serving,
Wheaties Protein is the brand’s newest innovation created for
everyday athletes
This spring, iconic cereal brand Wheaties is debuting the
highest protein offering from General Mills to date — Wheaties
Protein. The brand’s newest innovation packs more than 20 grams of
protein into every delicious serving.
As General Mills’ oldest cereal brand, Wheaties is building upon
its rich history and expanding its legacy with its newest offering.
The cereal brand has been powering champions since 1921 by honoring
record-breaking athletes, but Wheaties knows protein isn’t only for
the pro athletes. From marathon runners to busy parents, Wheaties
Protein fuels everyday athletes to be their best selves with a
satisfying protein offering that delivers on taste and
versatility.
“Wheaties has honored world class athletes on our iconic orange
boxes for more than 100 years and we are introducing Wheaties
Protein to serve today’s modern athletes who are striving to be
better everyday” said Nicole Ayers, Business Unit Director for
Wheaties. “We know people are looking for a boost of protein in the
morning to help reach their goals and Wheaties Protein provides
over 20 grams of protein in a delicious bowl of cereal that people
can easily enjoy as part of their morning routine.”
Available in two new flavors, Maple Almond and Honey Pecan,
Wheaties Protein is made with hearty nut-clustered whole grain
flakes, almonds or pecans, pumpkin seeds and honey or maple syrup.
It’s the ultimate solution for a crunchy, flavorful cereal that
fulfills your protein goals and properly fuels your day.
Wheaties Protein will be available soon at select Walmart stores
and on shelves at retailers nationwide beginning this spring for a
suggested retail price of $8.99. Learn more at Wheaties.com.
About General Mills
General Mills makes food the world loves. The company is guided
by its Accelerate strategy to drive shareholder value by boldly
building its brands, relentlessly innovating, unleashing its scale
and standing for good. Its portfolio of beloved brands includes
household names such as Cheerios, Nature Valley, Blue Buffalo,
Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait,
Totino’s, Annie’s, Wanchai Ferry, Yoki and more. Headquartered in
Minneapolis, Minnesota, USA, General Mills generated fiscal 2023
net sales of U.S. $20.1 billion. In addition, the company’s share
of non-consolidated joint venture net sales totaled U.S. $1.0
billion.
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General Mills Communications 763-764-6364
media.line@genmills.com
Edelman Caroline Leary caroline.leary@edelman.com
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