Mid-century Modern Meets Parisian Chic at Le
Méridien Etoile with Reimagined Upscale Guestrooms, Signature Le
Méridien Hub and Legendary Jazz Club
From the birthplace of the brand, Le Méridien Hotels &
Resorts – part of Starwood Hotels & Resorts Worldwide, Inc.
(NYSE:HOT) – today marked a milestone as its first-ever hotel and
celebrated flagship in Paris revealed the completion of its
multi-million euro renovation. Following the hotel’s
transformation, Le Méridien Etoile now boasts reimagined
guestrooms, suites and the transformation of the hotel’s public
spaces, including the legendary Jazz Club Etoile and brand’s
signature lobby concept: Le Méridien Hub.
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The Hub at Le Méridien Etoile – Le
Méridien reinterpretation of traditional lobby. (Photo: Business
Wire)
“With a stronger and more globally diverse portfolio than ever
before, Le Méridien has hit its stride with guests and locals as
well as owners and developers around the world,” said Brian
Povinelli, Global Brand Leader, Le Méridien Hotels & Resorts.
“We are delighted to have the crown jewel of our brand shining
brightly once more in the City of Light, as Le Méridien returns to
its roots with distinctive design and bold Destination Unlocked
positioning.”
Located in the 17th arrondissement, anchored by Arc de Triomphe
and the Champs Elysées, Le Méridien Etoile is the largest hotel in
central Paris. The redesign of the hotel’s rooms was led by French
interior architect Jean-Philippe Nuel, while London-based firm
Michaelis Boyd restyled all the public areas; both draw inspiration
from Le Méridien brand’s mid-century modern design aesthetic.
Paris: A Destination & InspirationThe interiors of
all 1,025 guestrooms and suites have been redesigned with
residential texture and details inspired by the destination: the
lighting and the muted colour palette of grey, light blue and
charcoal are underscored by eye-catching accents. Travel and
discovery are woven into the fabric of the design, with illustrated
maps of Parisian arrondissements that adorn the headboards and
deconstructed images of the city that are displayed in the rooms
and corridors.
Art and design also provide an element of discovery throughout
the public spaces of Le Méridien Etoile. Art Curator Marion Vignal
selected four Parisian, contemporary artists to express their
unique perspectives of Paris through different mediums. For
instance, Arnold Goron, the sought-after sculptor and set designer
for several French fashion houses, created the arrival art
installation and impressive mural fresco, both composed of brass
petals forming a map of Paris.
From the arrival lighting installation that represents the
traffic circles of the city, to the custom-tiled accent wall that
pays homage to Paris’ metro system, Le Méridien Etoile has
transformed the staid, traditional lobby into the brand’s signature
Le Méridien Hub. Set amidst this thoughtfully-designed space, the
Longitude 2°17 Bar provides Le Méridien signature éclairs, light
bites and illy coffee, expertly prepared by the hotel’s creative
Master Barista, creating an experience that brings creative and
curious-minded guests and locals together.
Le Méridien Etoile features 2,500 square metre of
thoughtfully-designed meeting spaces with design cues taken from
the 17th arrondissement. The small meeting rooms or ‘Petits Salons’
hold up to 25 people and are named after local streets, while the
large ‘Grands Salons’ hold up to 1,200 people and bear the names of
neighbouring avenues and boulevards. Each of the spaces is designed
with the brand’s mid-century modern aesthetic and offers modular
furniture that allows personalization. Custom photography,
depicting scenes from each Boulevard, was shot by one of France’s
most influential Instagrammers, Vutheara Kham, and aims to inspire
creativity.
The renovation of the conference centre and public areas was
overseen by London-based architectural duo Alex Michaelis and Tim
Boyd.
Jazz Club Etoile: The Legendary Music ClubCreated in 1975
with celebrated drummer F.A. Galepides, known as Moustache, the
Jazz Club Etoile has been entirely renovated in a mid-century
modern style, with an emphasis on bright colours and vintage
furniture. Parisian touches once again pepper the decor with white
tiles, reminiscent of the metro stations, surrounded by the works
of visual artist Christian Gastaldi, who was inspired by the
posters displayed in the metro system.
While preserving the essence of the Jazz Club Etoile, former
music booker and friend of Moustache, Jean-Pierre Vignola, has
collaborated with Jonathan Miltat, an experienced Jazz producer, to
renew the musical offering and put the spotlight on Jazz, Soul,
Funk and Blues. Both locals and hotel guests alike can now discover
legendary artists and new talent in the intimate venue with a new
menu curated by Executive Chef Laurent Bélijar.
“Destination Unlocked” Position Propels Parisian-born
Brand“Ten years after Le Méridien joined Starwood Hotels &
Resorts, the brand now stands stronger than ever before,” said
Michael Wale, President, Starwood Hotels & Resorts, Europe,
Africa and Middle East. “Highlighting our commitment to
strengthening the brand’s portfolio around the globe, over 50% of
Le Méridien hotels in Europe and the Middle East have been upgraded
over the last three years. We are proud to celebrate Le Méridien
distinctive design aesthetic and bold ‘Destination Unlocked’
positioning in the brand’s home city of Paris.”
Since 2005, Starwood and its hotel ownership groups have
transformed Le Méridien into a contemporary lifestyle brand now
focused on unlocking the destination through culture, the arts, and
cuisine. Now Le Méridien boasts the strongest portfolio levels in
the brand’s history, growing in key destinations around the world,
Le Méridien Denver; Le Méridien Singapore, Sentosa; 6 newly-built
Le Méridien hotels in China, including 2 in Shanghai alone; and the
brand’s re-entry into Italy with the opening of Le Méridien
Visconti Rome early next year.
For more information, please visit: www.lemeridien.com.
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About Le MéridienWith more than 100 Hotels & Resorts
worldwide and the strongest, most globally diverse portfolio in its
history, the Paris-born Le Méridien brand connects the curious and
creative-minded traveller to unexpected and engaging experiences
within their destination. With its brand promise of “Destination
Unlocked,” Le Méridien has transformed numerous guest touch points
through global partnerships with creative minds such as illy,
Johnny Iuzzini, Gray Malin, and Nouvelle Vague. Plans call for
dynamic portfolio expansion within the next five years in some of
the world’s most exciting destinations, concentrating on markets in
Asia-Pacific and the Americas. For more information, please visit
LeMéridien.com or follow us on social media – Facebook, Instagram,
and Twitter.
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version on businesswire.com: http://www.businesswire.com/news/home/20160922005423/en/
Media Contacts:Marie Cazaux, +33 (0)1 40 68 31 00Area
Director of Public Relation, Starwood Hotels & Resorts France
and Monacomarie.cazaux@starwoodhotels.comorBénédicte Fages, +33 (0)
01 40 68 34 96Senior Public Relation Executive, Starwood Hotels
& Resorts France and
Monacobenedicte.fages@starwoodhotels.com
Starwood (NYSE:HOT)
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