Informatica Expands Partnership with Google Cloud, Launches Extension for Trusted Customer Data Analytics and Enterprise Gen AI Applications
10 Abril 2024 - 8:00AM
Business Wire
Announcement Includes Solution with Google
Cloud Vertex AI platform, Gemini Models and Google BigQuery to
Expand Global Footprint
Informatica (NYSE: INFA), an enterprise cloud data management
leader, announced new solutions, product innovations and an
expanded partnership with Google Cloud at the Google Cloud Next
event, currently underway in Las Vegas. Informatica launched its
Master Data Management (MDM) Extension for Google Cloud BigQuery,
making it easier and faster to get trusted MDM data that can be
leveraged for analytics and generative AI applications across
industries such as retail, financial services and healthcare. The
MDM Extension for BigQuery can reduce the time to onboard
high-quality customer master data—from weeks to minutes—enabling
customers to rapidly develop and deploy their customer data
platform and generative AI applications on Google Cloud to drive
improved marketing strategies, accurate forecasting and deeper
customer insights.
At Google Cloud Next, Informatica will also showcase a new
end-to-end solution based on the MDM Extension to enable customers
to develop enterprise-grade GenAI applications with Informatica’s
AI-powered Intelligent Data Management Cloud™ (IDMC), Google Vertex
AI platform, BigQuery and Gemini models LLMs on a foundation of
trusted enterprise data. Google Cloud Next attendees can also view
a live demo of this solution at the Informatica booth #1812.
The MDM Extension for BigQuery offers a solution that is easy to
use and freely available to joint Informatica Cloud MDM and Google
Cloud customers. By leveraging IDMC to cleanse, standardize, enrich
and consolidate key master and transaction data from multiple
sources, customers can:
- Develop enterprise-grade GenAI applications that are grounded
with trusted, high-quality master customer data with Retrieval
Augmented Generation and fine tuning based on Informatica MDM data
replicated into BigQuery.
- Improve user experience through greater personalization to
increase customer loyalty and lifetime value.
- Optimize supply chains to reduce risk and improve governance,
compliance and sustainable sourcing.
- Create compelling product experiences by managing complex and
redundant product data sets for a trusted view of product
data.
"By collaborating with Google Cloud, a trailblazer in AI
innovation, we're empowering our joint customers with a trusted
data foundation for their generative AI applications and Customer
Data Platform on Google Cloud. The MDM Extension for BigQuery makes
it fast and easy for customers to enhance their enterprise data
foundation in BigQuery with Informatica’s industry-leading Master
Data Management,” said Rik Tamm-Daniels, Group Vice President of
Strategic Ecosystems and Technology at Informatica. “We're
excited to see how our customers will leverage these new
capabilities to transform their businesses, making real-time,
data-driven decisions easier than ever before."
Informatica recently launched its IDMC platform in Saudi Arabia,
a first for the Kingdom. The investment includes establishing a new
Point of Delivery (PoD) in Riyadh on Google Cloud, reflecting a
commitment to support local, scalable, cloud-first data management
services. The move further strengthens Informatica’s global
footprint with Google Cloud.
These developments mark a notable year of growth in partnership
with Google Cloud. Google Cloud was recognized as Informatica’s
2023 Global Ecosystem Growth Partner of the Year for significantly
increasing the Informatica and Google Cloud customer base and
platform integration.
“We’re pleased to partner with Informatica and help customers
optimize value from enterprise data,” said Ritika Suri, Director
of Technology Partnerships, Google Cloud. “With Google Cloud’s
generative AI, Informatica can enable organizations to more quickly
develop and deploy applications that enhance marketing campaigns,
supply chains, and more.”
For more information, visit Informatica at Google Cloud Next,
booth #1812. Existing Informatica Cloud MDM customers can get
access to the MDM Extension for free by contacting their
Informatica Customer Success Representative.
About Informatica
Informatica (NYSE: INFA), an Enterprise Cloud Data Management
leader, brings data and AI to life by empowering businesses to
realize the transformative power of their most critical assets. We
have created a new category of software, the Informatica
Intelligent Data Management Cloud™ (IDMC). IDMC is an end-to-end
data management platform, powered by CLAIRE® AI, that connects,
manages and unifies data across any multi-cloud or hybrid system,
democratizing data and enabling enterprises to modernize and
advance their business strategies. Customers in approximately 100
countries, including 86 of the Fortune 100, rely on Informatica to
drive data-led digital transformation. Informatica. Where data and
AI come to life.
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