New daily period and pee protection product
line for moms launches "Mother's Night" to give moms what
they really want this Mother's Day – a night out with
friends
CHICAGO, April 25,
2024 /PRNewswire/ -- According to new research
from Liv by Kotex®, a new daily period and pee protection line, one
in three moms feel lonelier since becoming a mom and 53% feel less
connected to friends since becoming a mom1. As a brand
that gets moms and knows the mental load they typically carry, Liv
by Kotex® wants to give them what they REALLY want this Mother's
Day – time to reconnect with friends. The brand is declaring
Saturday, May 11, 2024 as Mother's
Night, a night for moms to get together and laugh with their
friends. After all, laughter is one of the top ways for people to
feel more balanced and connected to one another. And if moms laugh
so much, they pee a little – as many moms know they often do – Liv
by Kotex® has them protected.
The brand hopes to galvanize moms across the country to take a
small break from the demands of motherhood and celebrate the night
with friends. To kickstart the initiative, Liv by Kotex® is giving
200 moms $100 each to go out with
their friends. Moms in need of a night out just need to follow and
comment on @LivbyKotex's Mother's Night Instagram post, share how
they would spend Mothers' Night and tag two friends they want to
spend the night with for a chance to be selected. Additionally, the
brand is calling on everyone to take part by giving a mom or
mom-like figure in their life a night out for Mother's Day.
"Moms give so much of themselves every day and at times
motherhood can be an unpredictable experience. Products on the
market today aren't made to manage all of moms' needs in the way
Liv by Kotex® is specifically designed to," said Paige Chapman, senior brand manager for Liv by
Kotex®. "We are proud to launch Liv by Kotex® in partnership with
Target to help make mom's life a little easier by uniquely
managing unpredictable periods and a little pee while helping her
feel dry and comfortable. To help celebrate the launch, we are
excited to introduce Mother's Night and our hope is that moms use
this time lean on each other, strengthen bonds and ultimately, feel
more connected."
Liv by Kotex® is a new, uniquely designed line of pads and
liners made to help the 40% of women in the United States that experience both periods
and a little pee2. Liv by Kotex® aims to help ease the
worry and some of the unpredictability that most moms experience by
instantly trapping pee to help keep users 10X
drier4 than period only pads, with up to 100% leak
free protection from their period. The collection of pads and
liners are dermatologist tested with no harsh ingredients and made
without fragrance. Liv by Kotex ® is available now exclusively at
Target, both online and at Target stores nationwide.
The Mother's Night giveaway is open from April 25 – May 8,
2024. The brand will randomly select 200 people to receive a
$100 American Express gift card.
Visit https://bit.ly/LivMothersNight to view the official contest
rules.
To learn more, check out the brand on Instagram @LivbyKotex and
view the Mother's Night video. And for all moms, don't be afraid to
"Liv. Laugh. Pee." this Mother's Night.
NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN.
The Liv Mother's Night Sweepstakes is open only to legal residents
of the 50 U.S. States & DC, 18+ Void elsewhere and where
prohibited. Promotion ends 5/8/24. Subject to complete Official
Rules at https://bit.ly/LivMothersNight.
About Kimberly-Clark
Kimberly-Clark (NYSE: KMB)
and its trusted brands are an indispensable part of life for people
in more than 175 countries. Fueled by ingenuity, creativity, and an
understanding of people's most essential needs, we create products
that help individuals experience more of what is important to them.
Our portfolio of brands, including Huggies, Kleenex, Scott, Kotex,
Cottonelle, Poise, Depend, Andrex, Pull-Ups, GoodNites, Intimus,
Neve, Plenitud, Sweety, Softex, Viva and WypAll, hold No. 1 or No.
2 share positions in approximately 80 countries. We use sustainable
practices that support a healthy planet, build strong communities,
and ensure our business thrives for decades to come. We are proud
to be recognized as one of the world's most ethical companies
by Ethisphere for the fifth year in a row. To keep up with the
latest news and to learn more about the company's 150-year history
of innovation, visit kimberly-clark.com.
1This online survey of 1,000 moms aged 25-45 was
commissioned by Kotex and conducted by market research company
OnePoll, in accordance with the Market Research Society's code of
conduct. Data was collected between April 11
and April 15, 2024. All participants are paid an amount
depending on the length and complexity of the survey. This survey
was overseen and edited by the OnePoll research team, who are
members of the MRS and have corporate membership to ESOMAR and
AAPOR.
2https://www.pewresearch.org/fact-tank/2018/05/04/more-than-a-million-millennials-are-becoming-moms-each-year/;
https://www.uclahealth.org/medical-services/womens-pelvic-health/patient-education/childbirth-incontinence;
KidsHealth.org; Mayo Clinic
3https://www.uclahealth.org/medical-services/womens-pelvic-health/patient-education/childbirth-incontinence
4for heavier bladder leaks (24ml of fluid), vs. the
leading period pad
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SOURCE Kimberly-Clark