NEWARK, N.J., Aug. 1, 2013 /PRNewswire/ -- Panasonic is pleased
to announce a new addition of LUMIX G Digital Single Lens
Mirrorless (DSLM) Camera, the DMC-GX7, featuring high photographic
performance and a sleek design which incorporates a tiltable LVF
(Live View Finder).
(Photo: http://photos.prnewswire.com/prnh/20130801/NY56906)
Dressed in magnesium alloy full diecast frame in black and
silver the new LUMIX GX7 allows photographers to change their
viewing perspective with a newly integrated 90-degree tiltable LVF.
The new LVF features 2764K-dot high resolution and 100% color
reproduction based on a Field Sequential Color Accuracy method**.
This 16:9 Wide Screen LVF boasts approx.1.39x / 0.7x (35mm
camera equiv.) magnification and 100% field of view. The tiltable
LVF offers extraordinary angle of view with unique shooting style –
looking down into the viewfinder to level the camera straight on
the subject. It comes with an Eye Sensor that automatically turns
ON/OFF according to the photographer's action. The Eye Sensor AF
(Auto Focus) automatically begins to focus when a user looks into
the LVF, so no shooting opportunity is missed. An Eye
Cup, DMW-EC1GU, made of elastic material is sold separately to
enhance comfort in viewing either with the naked eye or
glasses.
The LUMIX GX7 is a new breed of digital camera suitable for the
Hybrid Photographer. It's capable of recording full HD 1920 x 1080
60p smooth, high quality video recording in AVCHD Progressive and
MP4 with stereo sound. The practical full-time AF and tracking AF
is also available in video recording mode. The cinema-like 24p
video with the bit rate of max. 24Mbps or P/A/S/M mode provides
richly expressive afterimage with exquisite image quality.
The Digital Live MOS Sensor greatly improves motion picture
quality.
The LUMIX GX7 incorporates Creative Panorama, Time Lapse Shot,
Stop Motion Animation or Clear Retouch in addition to the popular
Creative Control mode with a total of 22 fascinating filter
effects
A new in-body Image Stabilizer is nearly as effective as the
MEGA O.I.S. found in Panasonic's conventional DSLM lenses, which
makes it easier to take clear photos with mounted non-stabilized
and classic lenses. The LUMIX GX7 is also compatible with Focus
Peaking for more precise control of focusing. In Silent Mode,
the camera switches the shutter from mechanical to electronic and
turns all sound (AF operation) off while suppressing emission of AF
assist lamp and flash with just a single setting for special
shooting occasions. Furthermore, the LUMIX GX7 allows photographers
to use a max. 1/8000 shutter speed for more impressive expression
with high speed lens options.
Panasonic developed a new 16.00-megapixel Digital Live MOS
Sensor for LUMIX GX7 that achieves both high resolution and high
sensitivity image recording with minimum noise by utilizing
cutting-edge Semiconductor Fine Technology to improve color
saturation by approx. 10% and a redesigned on-chip lens that
enhances light condensation to achieve approx.10% higher
sensitivity. Noise generation is minimized in both pixel circuit
and digital signal readout circuit for better S/N ratio by approx.
25% and detail reproduction by approx.10% compared to the LUMIX
DMC-GX1, making it possible to capture clear images even in low lit
situations. The image processor Venus Engine features
advanced noise reduction systems, including Multi-process NR (Noise
Reduction) and Detail Reproduction Filter Process, which enhances
the limit resolution. The combination of the digital Live MOS
Sensor and the Venus Engine achieves max. ISO 25,600.
The Contrast AF System of the LUMIX GX7 excels in both speed and
accuracy by exchanging digital signals between the camera and the
lens at max. 240 fps. A variety of extensive AF functions including
Low Light AF (-4EV), Pin-point AF and One-shot AF enhances
usability to comply with a wide-range of shooting situations. In
Pinpoint AF, picture-in-picture display is available and the
magnification ratio of in-frame picture is selectable from 3x to
6x. The One Shot AF function can be allocated to the AF/AE Lock
Button (AF/MF Switch Lever) for more flexible control over
focusing.
The LUMIX GX7 incorporates high speed response desired for the
digital single lens mirrorless camera, taking only approx. 0.5 sec*
to get ready to shoot after startup. The LUMIX GX7 also realizes
the high speed burst shooting at 5 fps and max. 40 fps using an
electronic shutter. Also, AF Tracking enables consecutive shooting
to capture moving subject in sharp focus at 4.3 fps.
At the same time, Panasonic designed ease of operation into the
LUMIX GX7. Two separate dials on front and back offer direct
control over aperture, shutter speed or exposure, which achieves
smooth manual shooting. The Live View function is also digitally
advanced, making it possible to adjust highlight / shadow
separately with the front/rear dial. Three patterns of settings can
be customized in addition to three patterns of presets. In
addition, the Fn (Function) tab is newly integrated into the menu,
which means a total of nine functions can be assigned (five in tab
and four with the button).
The LUMIX GX7 integrates Wi-Fi® connectivity (IEEE 802.11 b/g/n)
with NFC (Near Field Communication) technology to offer a more
flexible shooting experience and seamless instant image sharing.
All of these flexible shooting, browsing, and sharing styles are
made possible with the LUMIX GX7 and Panasonic's dedicated
application software and the Panasonic Image App for iOS / Android
smartphones/tablets.
DMC-GX7KS (with lens) =
http://shop.panasonic.com/shop/model/DMC-GX7KS
DMC-GX7SBODY (no lens) =
http://shop.panasonic.com/shop/model/DMC-GX7SBODY
* With H-FS1442A, based on the CIPA standard.
**Based on Adobe RGB color space, Panasonic in-house comparison
based on the CIE 1931 x, y color space.
About Panasonic Consumer Marketing Company of North America
Based in Newark, N.J., Panasonic
Consumer Marketing Company of North
America, a Division of Panasonic Corporation of North America, the principal North American
Subsidiary of Panasonic Corporation and the hub of Panasonic's U.S.
marketing, sales, service and R&D operations, offers a
wide-range of consumer solutions in the U.S. and Canada. The Company's portfolio of innovative
consumer products ranges from VIERA Smart TVs, Blu-ray players,
LUMIX Digital Cameras, Camcorders, Home Audio, Cordless Phones,
Home Appliances, Wellness and Personal Care products and more.
Panasonic ranked number four in Interbrand's "Best Global Green
Brands 2013" report, the highest ranked electronics brand in the
report. Panasonic scored especially well in "Products &
Services", "Governance", and "Operations" in the Green Performance
category.
(http://www.interbrand.com/en/best-global-brands/Best-Global-Green-Brands/2013/Best-Global-Green-Brands-2013.aspx)
Follow Panasonic on Twitter @panasonicUSA, and additional company
information for media is available at
www.panasonic.com/pressroom.
SOURCE Panasonic