Luvs Platinum Protection is the win-win parents
have been searching for: a diaper that keeps babies dry for up to
12 hours at an amazing value—proving there is More to Luvs!
Luvs is introducing its biggest diaper innovation ever: Luvs
Platinum Protection(TM) featuring the family-favorite character,
Bluey. Luvs Platinum Protection disposable diapers are now more
absorbent than ever, featuring up to 12 hours of Triple Leakguard
Protection, along with secure cuffs and stretchy sides that keep
leaks locked in where they happen the most.
“We’re thrilled to introduce Luvs Platinum Protection diapers,
the ultimate solution for parents who want performance, comfort and
value,” said Jess Davidson, Luvs Brand Director, P&G. “We were
determined to make the necessary upgrades to Luvs so parents no
longer have to choose between cost effectiveness and great product
performance. We can confidently say that Luvs Platinum Protection
parents can have both, giving them More to Luvs!”
Designed to provide exceptional comfort and leak protection,
Luvs Platinum Protection diapers are our most absorbent yet, so
babies stay dry through playtime and naptime – and parents spend
less time and money changing diapers. Luvs Platinum Protection
diapers offer parents an affordable, high-quality diaper with four
levels of protection to keep babies dry and comfortable:
- Triple Leakguard Protection: Luvs
Platinum Protection diapers feature Triple Leakguards that lock
away wetness and provide superior leak protection for up to 12
hours.
- Secure and Stretchy Sides: The
diapers feature secure and stretchy sides for a snug and
comfortable fit that moves with your baby.
- Comfy Leak Barrier Cuffs: Luvs
Platinum Protection diapers are equipped with leak barrier cuffs
that provide an extra layer of protection against leaks.
- Wetness Indicator: Parents can
easily keep track of their baby's diaper status with the convenient
wetness indicator, which changes color when it's time for a
change.
In addition to stopping leaks in their tracks (at a price
parents love) Luvs Platinum Protection is the brand’s softest
diaper ever. Luvs wants all babies to feel their comfiest and so
our diapers are dermatologically tested, hypoallergenic, and free
of parabens and latex*, and with the new super soft design, Luvs
ensures its diapers are gentle on delicate baby skin.
"We’re SO excited to bring Luvs Platinum Protection diapers to
parents nationwide," said Linda Sauer, Luvs R&D Product Design
Director, P&G. "My son, Felix, was a Luvs baby, so I had
firsthand experience of where we could improve. After extensive
research and development, we're confident that we've created the
ultimate diaper solution. With Luvs Platinum Protection, parents
can trust that their baby will enjoy superior softness, comfort,
and up to 12 hours of leak protection.”
To add a touch of fun and style, Luvs Platinum Protection
introduces two NEW prints featuring Bluey, everyone’s favorite blue
Heeler dog, adding a layer of fun to the diaper changing experience
for both parents and babies.
Luvs Platinum Protection diapers are available for purchase at
retailers nationwide beginning in July 2024. If for any reason
customers are not satisfied, Luvs offers a 100% money back
guarantee.
(*no natural rubber)
About Luvs:
Luvs Platinum Protection diapers offer parents affordable,
high-quality diapers with up to 12 hours of Triple Leakguard
Protection, soft materials for delicate skin, and fun prints. They
are dermatologically tested, hypoallergenic, and free of parabens
and latex* (*no natural rubber). Luvs Platinum Protection diapers
are available in sizes newborn through 7 and can be found at
retailers nationwide.
For more information on Luvs diapers, visit
https://www.luvsdiapers.com or the brand's social media channels on
Facebook (https://www.facebook.com/luvsdiapers), Instagram
(https://www.instagram.com/luvs/) and TikTok
(https://www.tiktok.com/@luvsdiapers).
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
https://www.pg.com for the latest news and information about
P&G and its brands. For other P&G news, visit us at
https://www.pg.com/news.
About Bluey
Bluey is produced by Emmy® Award-winning Ludo Studio for ABC
KIDS (Australia) and co-commissioned by ABC Children's and BBC
Studios Kids & Family. Financed in association with Screen
Australia, Bluey is proudly 100% created, written, animated, and
post-produced in Brisbane, Queensland, Australia, with funding from
the Queensland Government through Screen Queensland and the
Australian Government. Bluey | Website | Facebook
| Instagram | TikTok | X | YouTube
About Ludo Studio
Ludo Studio is a BAFTA, multi-Emmy®, Logie and Peabody
award-winning Australian studio and one of TIME’s Most Influential
Companies of 2024, that creates and produces original scripted
drama, animation and digital stories that are authored by
incredible local talent, distributed globally and loved by
audiences everywhere. ludostudio.com.au
About BBC Studios
BBC Studios is a commercial subsidiary of the BBC Group with
sales of £2.1 billion (2021/22: £1,630 million). Able to take an
idea seamlessly from thought to screen and beyond, the business is
built on two operating areas: the global Content Studio, which
produces, invests and distributes content globally and Channels
& Streaming, with BBC branded channels, services and joint
ventures in the UK and internationally. Around 2,500 hours of
award-winning British programmes are made by the business every
year, with over 80% of total BBC Studios revenues coming from
non-BBC customers including Discovery, Apple and Netflix. Its
content is internationally recognised across a broad range of
genres and specialisms, with brands like Strictly Come
Dancing/Dancing with the Stars, Top Gear, the Planet series, Bluey
and Doctor Who. BBC.com is BBC Studios’ global digital news
platform, offering up-to-the-minute international news, in-depth
analysis and features. BBC Studios | Website |
Press Office | Twitter |
LinkedIn | Instagram |
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240709994124/en/
For media inquiries, please contact: Katie Stahlheber, NA
Baby Care Communications, P&G, stahlheber.k@pg.com
Su Patel, Account Supervisor, DeVries Global,
spatel@devriesglobal.com
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