Samuel Adams and DraftKings Team Up For First-Of-Its-Kind Fan Prediction Pool For Groundhog Day
23 Enero 2024 - 8:00AM
Spring is so close, we can almost taste it. But, every year all
eyes are on Gobbler’s Knob, Pa., and if the fuzzy meteorologist
Punxsutawney Phil, will see his shadow revealing whether we're in
for more winter hibernation or an early spring awakening. Taking
the weather forecast tradition into their own hands as the Official
Beer of Groundhog Day, Samuel Adams is teaming up with DraftKings
Inc. (Nasdaq: DKNG) to give drinkers a first-of-its-kind fan
prediction pool: “Groundhog Day Prediction Pool Presented by Samuel
Adams Cold Snap.”
Looking to pre-game Phil’s big moment? This calls for a Cold
Snap. Ahead of Groundhog Day, drinkers can participate in the
free-to-play pool at Draftkings.com/samueladams and answer a series
of Groundhog Day and sports-related questions, ultimately
predicting whether or not Punxsutawney Phil will see his shadow.
Customers who rack up the most points will win a share of the total
cash prize of $10,000.
“Returning for our second year, Sam Adams is back as the
Official Beer of Groundhog Day! We’re ready to up the ante and
doing something epic to showcase Cold Snap and help drinkers snap
the seasonal slump,” said Lauren Price, Head of Brand, Samuel
Adams. “By joining forces with DraftKings, one of the most
recognizable sports and entertainment companies in the United
States, we’re doing just that. There’s no better way to celebrate
our furry friend and this quirky holiday than with a
first-of-its-kind prediction pool from two brands that are staples
for all your game day needs this Spring.”
“Like March Madness and Spring Training, nothing quite says
‘spring is near’ like Groundhog Day,” said Jay Danahy, Head of
Brand Partnerships and Ad Operations, DraftKings. “This year we’re
celebrating spring alongside Samuel Adams to give customers a
playful way to capture Punxsutawney Phil’s unpredictable
outcomes.”
Groundhog Day Prediction Pool Presented by Samuel Adams Cold
Snap Details:
- Think you can
predict the weather?! Starting January 22nd, channel your inner
Punxsutawney Phil and head to Draftkings.com/samueladams to enter.
In anticipation of Phil’s game-deciding call, you’ll be tested with
answering a handful of questions tied to Groundhog Day and sports
games or events taking place on February 2nd.
- Score points based
on how many correct predictions you make and users who rack up the
most points will win a share of the cash prize of $10,000.
- Eligibility
restrictions apply. Must be 21+ to enter. Void where prohibited.
See Draftkings.com/samueladams for details.
This Calls for a Cold Snap If Phil dooms us to six more
weeks of winter –or if he finally gives us something to celebrate
–there’s no better way to snap out of the seasonal slump and get a
taste of spring than with a Cold Snap. Drinkers can also
dial up their game day viewing with the seasonal Prime Time
Beers Variety Pack.
- Cold Snap:
Spring is calling, and things are heating up. You’ve waited for
months, and finally brighter days are so close, you can taste them.
And they taste like a hazy white ale with a squeeze of citrus and a
blend of ten fruits & spices. This calls for a Cold Snap.
- Available in:
6pk 12oz Bottles: SRP $9.99 | 12pk 12oz Bottles: SRP $17.99 | 12pk
12oz Cans: SRP $17.99
- Prime Time Beers
Variety Pack: From bowl games to playoff games and every
match-up in between, January through March is primetime for a beer.
This seasonal assortment features Cold Snap alongside a roster of
three NEW beers designed for making your game day more sessionable:
- Post Season
IPA: A session IPA with big hop aromas and lightness to run
into the after-party. A blend of passionfruit, tropical flavors,
and piney hops. At 4.5% ABV, Post Season will keep you in the
game.
- Breakaway Blonde
Ale: Light golden & cerea-sweet Blonde Ale that’s
malt-forward with a touch of tangerine to accompany the season’s
most epic highlights.
- Red Zone
Lager: A malty march forward with touches of toffee
complimented with snaps of red fruit aroma. It’s a lager so good
you’ll go for two.
- Available in:
12pk 12oz Bottles: SRP $17.99 | 24pk 12oz Bottles: SRP $28.99 |
12pk 12oz Cans: SRP $17.99
Find Cold Snap or Prime Time Beers Variety Pack Drinkers
nationwide can find Cold Snap or Prime Time Beers Variety Pack in
their area by visiting samueladams.com/find-a-sam.
ABOUT SAMUEL ADAMS: THE BEER Samuel Adams is a
leading independent, American craft brewer that helped to launch
the craft beer revolution. The brewery began in 1984 when Founder
and Brewer Jim Koch used a generations-old family recipe to brew
beer in his kitchen. Inspired and unafraid to challenge
conventional thinking about beer, Jim brought the recipe to life
with hopes drinkers would appreciate the complex, full-flavor and
started sampling the beer in Boston. He named the flagship brew
Samuel Adams Boston Lager in recognition of one of our nation's
founding fathers, a revolutionary man of independent and pioneering
spirit. Today, Samuel Adams is one of the world's most awarded
breweries and remains focused on crafting the highest quality beers
through innovation and experimentation in the relentless pursuit of
better. Samuel Adams remains dedicated to elevating and growing the
American craft beer industry overall, including providing education
and support for entrepreneurs and fellow brewers through its
philanthropic program, Brewing the American Dream, which helps
others pursue their American Dream. For more information, visit
www.SamuelAdams.com or follow @SamuelAdamsBeer.
ABOUT BOSTON BEER COMPANY The Boston Beer Company,
Inc. (NYSE: SAM) began in 1984 brewing Samuel Adams beer and the
Samuel Adams brand is currently recognized as one of the largest
and most respected craft beer brands. Our portfolio of brands also
includes Truly Hard Seltzer, Twisted Tea, Angry Orchard Hard Cider,
Dogfish Head Brewery, and Hard Mountain Dew, as well as other craft
beer brands such as Angel City Brewery and Coney Island Brewing.
For more information, please visit our investor relations website
at www.bostonbeer.com, which includes links to all of our
respective brand websites.
- Samuel Adams and DraftKings Team Up For First-Of-Its-Kind Fan
Prediction Pool For Groundhog Day
Devon Savage
Samuel Adams
devon.savage@bostonbeer.com
Boston Beer (NYSE:SAM)
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