Humanity-in-the-loop principles highlight the
company’s commitment to responsible AI
TELUS Digital Experience (TELUS Digital) (NYSE and TSX: TIXT)
officially launched its global rebrand today, transitioning from
TELUS International to TELUS Digital. The new name reflects the
company’s commitment to providing a digital-first experience across
every service it delivers to clients, ensuring a seamless
integration of digital, AI-powered and human interactions that
optimize customer journeys and employee experiences.
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TELUS Digital’s rebrand follows the leadership appointments of
Jason Macdonnell to Acting CEO, TELUS Digital and President, TELUS
Digital Customer Experience, and Tobias Dengel to President, TELUS
Digital Solutions, announced on August 2. Their closely-aligned
roles took effect on September 3, with Jason overseeing client
care, loyalty, cost efficiency and digital transformation
excellence, and Tobias progressing the company’s digital and
generative AI (GenAI) strategy to deliver best-in-class solutions
across digital, GenAI and AI modeling business streams.
“Since our company’s inception in 2005, and throughout its
evolution to TELUS Digital, we have advanced our leadership in the
global customer experience industry and become a trusted partner to
the world’s largest and most disruptive brands on the strength of
our technology capabilities and expertise, and the grit and
dedication of our team,” said Jason Macdonnell, President, TELUS
Digital Customer Experience. “Today’s official rebrand to TELUS
Digital aligns our company name even closer with our full spectrum
of innovative solutions, both existing and prospective, which
elevate end-to-end customer journeys, solve business challenges,
mitigate risks, safeguard individuals, and drive continuous
progress.”
TELUS Digital poised to seize the momentum in AI-related
revenue growth
TELUS Digital's strategy remains solidly rooted in proactively
embracing the latest technologies. The company continues to expand
its AI-related business, which contributed approximately 15% to its
overall revenue in the first half of 2024, growing 13%
year-over-year. The company’s offerings include AI data solutions
to train, test, validate and fine-tune machine learning, natural
language processing and computer vision algorithms; front-end
digital design to reimagine UX/UI and digital consulting services
to advance cutting-edge AI use cases from whiteboards to working
prototypes.
In April, the company launched Fuel iX, an advanced GenAI engine
designed to accelerate digital transformation to drive impactful
results while providing enhanced operational efficiency,
scalability, and valuable insights. The subsequent July launch of
Fuel EX, an employee productivity and knowledge search application
powered by Fuel iX, further underscores the company’s ability to
continuously create state-of-the-art solutions to meet the evolving
needs of modern businesses.
"We have a unique edge in the CX industry because of our
highly-curated and integrated capabilities across digital design
and development, AI data services and human-centered CX
experiences, which can be tailored to client specifications and
woven together across the entire customer journey," said Tobias
Dengel, President of TELUS Digital Solutions. "Importantly, as a
conscientious leader in the digital economy, we recognize that we
must consider the broader, enduring impact of our work with AI and
other transformational technologies beyond the scope of our
business. We know that how we work is just as important as what we
do, and our company has prioritized the implementation of robust
governance practices. These are the shared responsibility of our
team members and help ensure our decisions are human-centered and
our actions reflect the caring culture that remains a core element
of our company’s DNA.”
As part of today’s rebrand to TELUS Digital, the company also
unveiled its Humanity-in-the-loop principles. The principles
provide a robust foundation for the company and its team members to
guide its responsible approach to AI design, implementation,
deployment and governance, while remaining flexible in order to
adapt to the ongoing evolution of AI, its emerging use cases and
how it is legislated around the world.
A legacy of distinguished awards and global
recognition
TELUS Digital has received numerous awards, rankings and
third-party recognition to help solidify its position as a top
global industry leader over the years. Most recently the company
was:
- Named a Leader for the sixth consecutive year on the Everest
Group PEAK Matrix for CXM Services - Americas.
- Awarded the Best Informational Bot Solution for the fourth
consecutive year from the AI Breakthrough Awards, recognizing
trailblazing companies, technologies and products in the field of
AI around the world.
- The first in the world to be internationally certified in
Privacy by Design (ISO 31700-1) for powering the TELUS GenAI
customer support tool with Fuel iX, its enterprise-grade GenAI
engine.
- Selected for a Trailblazing Techquity Innovation Award from
HLTH for its AI-powered mobile app, Vocable, designed to aid
nonverbal, paralyzed and disabled individuals communicate using
head movements and speech.
- Included on The IAOP Global Outsourcing 100® list for the
eighth consecutive year, as one of the best CX providers across
size and growth, customer references, awards and certifications,
and programs for innovation and CSR.
The rebrand to TELUS Digital will not include a change to the
company’s legal name or trading symbol (TIXT). To learn more about
TELUS Digital and to connect about its scope of services and
solutions, please visit: telusdigital.com.
About TELUS Digital
TELUS Digital (NYSE & TSX: TIXT) crafts unique and enduring
experiences for customers and employees, and creates future-focused
digital transformations that stand the test of time. We are the
brand behind the brands. Our global team members are both
passionate ambassadors of our clients’ products and services, and
visionary technology experts resolute in our pursuit to elevate
their end customer journeys, solve business challenges, mitigate
risks, and drive continuous innovation. Our portfolio of
capabilities spans digital customer experience and digital
solutions, including digital IT services, such as cloud solutions
and AI-fueled automation, trust and safety services, AI data
solutions, including expertise in computer vision, and front-end
digital design and consulting services. Fuel iX is TELUS Digital’s
proprietary GenAI engine at the heart of our innovation, helping
enterprises advance their GenAI pilots to working prototypes and
production at scale, quickly, securely and responsibly across
multiple environments, applications and clouds.
Powered by purpose, TELUS Digital leverages technology, human
ingenuity and compassion to fuel remarkable outcomes and create
inclusive, thriving communities in the regions where we operate
around the world. Guided by our Humanity-in-the-loop principles, we
take a responsible approach to the transformational technologies we
develop and deploy by proactively considering and addressing the
broader impacts of our work. Learn more at: telusdigital.com
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version on businesswire.com: https://www.businesswire.com/news/home/20240918815547/en/
TELUS Digital Investor Relations Olena Lobach
ir@telusdigital.com
TELUS Digital Media Relations Ali Wilson
media.relations@telusdigital.com
TELUS International Cda (NYSE:TIXT)
Gráfica de Acción Histórica
De Dic 2024 a Ene 2025
TELUS International Cda (NYSE:TIXT)
Gráfica de Acción Histórica
De Ene 2024 a Ene 2025
