Harvia announces organizational and management changes
Harvia
Plc
Stock Exchange
Release
17 October 2023 at 2:00 p.m. EEST
Harvia is changing its organizational structure and making
changes to its Group Management Team. The new organization consists
of four geographical sales regions: North America, Northern Europe,
Continental Europe, and Asia-Pacific-MEA (Middle East &
Africa). It will also encompass five Group functions: Marketing
& Brand, Products & Solutions, Innovation & Technology,
Operations, as well as Support functions. Additionally, there will
be a Management Team position for the Head of EOS Brand and
Products. The new organizational structure will be effective as of
1 January 2024.
The new sales regions’ aim is to maximize Harvia Group’s total
business in each geography and grow profitably in line with the
Group’s strategy and set targets. The regions will have a deeper
understanding of the local consumer needs, culture, and competitive
landscape. The goal is to sharpen Harvia’s product and service
offering, marketing and commercial execution in the key markets.
The four regions will also be responsible for all customer facing
activities in their respective area.
The role of the group functions is to drive and leverage best
practices and synergies across the group in the areas where it
matters the most. The new Head of EOS Brand and Products will help
to ensure distinct and exciting identity for Harvia Group’s
highest-end solutions that are sold under the brand EOS.
“With these changes, we will increase customer and market
orientation and drive our organic growth,” says Harvia CEO
Matias Järnefelt. “Additionally, we want to strengthen our
innovation and differentiation capabilities and better leverage our
synergies across the Group. This new organizational structure will
also create a solid platform for potential future acquisitions,”
Järnefelt concludes.
As part of the organizational change, the following Management
Team appointments will be made as of 1 January 2024:
Markus Wörmanseder will be appointed as Head of Products and
Solutions. Currently, Markus is heading Harvia’s sales in Central
Europe and will continue in this role until his successor is
nominated.
Päivi Juolahti will be appointed as Head of Marketing and Brands
(currently Vice President, Innovation & Marketing).
Timo Harvia will be appointed as Head of Innovation and
Technology (currently Chief Technology Officer). He will serve in
the new role on an interim basis until his successor is nominated,
after which he will leave his position in the Management Team and
continue in the Group as a senior advisor.
Anssi Pelkonen will be appointed as Head of Region Northern
Europe (currently Sales Director, Finland). Tomas Hjälmeby, current
Sales Director, Scandinavia and a member of Harvia’s Management
Team, will step down from the Management Team and report to Anssi
while continuing as Sales Director, Scandinavia.
David Ahonen will be appointed as Head of Region
Asia-Pacific-MEA (currently Export Director).
Mika Suoja will be appointed as Head of Operations (currently
Vice President, Operations & Sourcing) and will be responsible
for Harvia Group’s manufacturing network and supply chain.
Matias Järnefelt will continue as the Group CEO. Ari Vesterinen
will continue as the Group CFO with responsibility for the Support
functions.
As announced earlier, Rainer Kunz, Managing Director of EOS
Group and a member of Harvia’s Management Team, will be
leaving Harvia at the end of March 2024. He will continue to lead
EOS until his departure. Rainer’s successor will be recruited to a
new role, Head of EOS Brand and Products.
An external search for Head of Region North America has been
initiated. Until this appointment is made, the current sales
responsibilities for North America will remain.
As of 1 January 2024, Harvia’s Management Team will consist
of:
- Matias Järnefelt, Group CEO
- Ari Vesterinen, Group CFO
- Mika Suoja, Head of Operations
- Markus Wörmanseder, Head of Products and Solutions and
Head of Region Continental Europe (interim)
- Päivi Juolahti, Head of Marketing and Brands
- Timo Harvia, Head of Innovation and Technology
(interim)
- Anssi Pelkonen, Head of Region Northern Europe
- David Ahonen, Head of Region Asia-Pacific-MEA
- Rainer Kunz, Managing Director of EOS Group
(interim)
The new organizational structure will also be reflected in
Harvia’s financial reporting of revenue by market area as of 1
January 2024.
Harvia will publish its January–September interim report on 2
November 2023. Due to the silent period, Harvia will not give any
further comments on this organizational change before publishing
the interim report. Harvia will hold a webcast conference on the
day of the results release. The participants have an opportunity to
ask questions during the webcast.
HARVIA Plc Matias Järnefelt CEO
Further information:
Matias Järnefelt, CEO, tel. +358 40 5056 080 Ari Vesterinen,
CFO, tel. +358 40 5050 440
Harvia is one of the leading companies operating in the sauna
and spa market globally, as measured by revenue. Harvia’s brands
and product portfolio are well known in the market, and the
company’s comprehensive product portfolio strives to meet the needs
of the international sauna and spa market of both private and
professional customers.
Harvia’s revenue totaled EUR 172.4 million in 2022. Harvia Group
employs more than 600 professionals in Finland, China and Hong
Kong, Romania, Austria, United States, Germany and Estonia. The
company is headquartered in Muurame, Finland, adjacent to its
largest sauna and sauna component manufacturing facility.
Read more: https://harviagroup.com
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