Combined offering reflects the continued convergence of health care, science and technology NEW YORK, Aug. 18 /PRNewswire/ -- Two of Porter Novelli's most dynamic and entrepreneurial health care divisions have joined forces: Porter Novelli Life Sciences and FischerHealth will now operate as one unit, the company announced today. Under the Porter Novelli Life Sciences banner, the group provides communications services to companies specializing in science and enabling technologies, emerging pharmaceuticals and biopharmaceuticals, medical devices, diagnostics and health care information technology. This move reflects the increasing integration of health care, science and technology, and the need for new approaches that effectively reach important stakeholders. The combined Porter Novelli Life Sciences team blends deep scientific and technical knowledge with creativity, passion and a broad understanding of the health care landscape. The Life Sciences division complements Porter Novelli's broad health care platform, which includes pharmaceuticals, consumer health and social marketing. "Pooling our expertise in the rapidly growing and converging life sciences sectors better enables us to meet the demands of current and future clients," says Julie Winskie, president of the Americas, Porter Novelli. "Porter Novelli Life Sciences combines the intimate and agile relationship of a boutique agency with the global resources of a multinational operation." To preserve and protect the nimble, entrepreneurial business model of the organizations and continue to provide superior client service, the management team and staff of the two organizations remain intact. Carin Canale, president, Porter Novelli Life Sciences, will lead the combined group. Canale has provided senior level strategy and support to numerous life sciences companies ranging from pre-Series A financing to billion dollar public companies. She is a member of the board of directors for BIOCOM, Southern California's life sciences trade association, and the San Diego Venture Group. She frequently leads presentations and training on communications topics for these organizations and others such as the Biotechnology Industry Organization (BIO), Public Relations Society of America (PRSA) and Healthcare Communicators. "Porter Novelli Life Sciences and FischerHealth have been immersed in life sciences communications for decades, long before it became the hot growth area in health care communications that it is today," Canale explains. "We share our clients' passion for health care, and because we understand the field so intimately, we can help them navigate the complex health care landscape and meaningfully engage with consumers, physicians, payers, business partners and the financial community." About Porter Novelli Life Sciences Porter Novelli Life Sciences provides a broad range of services including communication planning and counseling, integrated marketing and public relations for companies focused on science and enabling technologies, medical devices, diagnostics, emerging pharmaceuticals and biopharmaceuticals, and health care information technologies. Porter Novelli Life Sciences offices are located in Boston, Los Angeles, New York City and San Diego. About Porter Novelli Porter Novelli was founded in Washington, DC, in 1972 and is a part of Omnicom Group Inc. (NYSE:OMC) (http://www.omnicomgroup.com/). With 100 offices in 60 countries, we take a 360-degree view of clients' businesses to build powerful communications programs that resonate with critical stakeholders. Our reputation is built on our foundation in strategic planning and insights generation, and our ability to adopt a media-neutral approach. We ensure our clients achieve Intelligent Influence, systematically mapping the most effective interactions, making them happen and measuring the outcome. Many minds. Singular results. For more information, please visit http://www.porternovelli.com/. DATASOURCE: Porter Novelli CONTACT: Lisa Gruber, +1-212-601-8358, , or Sona Rai, +1-212-601-8450, , both of Porter Novelli Web site: http://www.porternovelli.com/ http://www.omnicomgroup.com/

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