High Liner Foods Launches Unique Product Line with Real GUINNESS® Stout
13 Marzo 2014 - 7:00AM
Business Wire
High Liner Foods Incorporated, the leading North American
value-added frozen seafood company, announced today the addition of
a new line of seafood products for the US Foodservice market
produced with GUINNESS® stout. This new line of products marks the
first collaboration between High Liner Foods and Diageo, the
producer of GUINNESS®, the #1 stout in the world, and the world’s
largest producer of spirits.
GUINNESS® Distinctive Seafood carefully blends High Liner Foods’
most flavorful seafood cuts under the Icelandic Brand, like cod,
salmon, tilapia and shrimp, with the popular taste that only real
stout offers. Available in battered, Panko-breaded, flame-seared
barbeque-glazed and flame-seared herb-glazed varieties, GUINNESS®
Distinctive Seafood delivers a taste that enhances the seafood and
brings out the most unique qualities of GUINNESS® stout.
Jim Papadakis, Brand Manager, Icelandic Seafood added: “Beer has
been labeled the ‘new wine’ and has become one of the top food
ingredients in the industry. By developing a proprietary recipe
with GUINNESS® High Liner Foods is able to provide its customers
with a premium line of breaded, battered and flame-seared glazed
seafood that carries the prestige of the GUINNESS® brand name and
delivers a truly tantalizing option for every menu
application.”
High Liner Foods’ Executive Chef Owen Tilley commented on the
unique culinary development process, “Because of the diversity of
seafood and the unique flavors that each species holds, we were
able to focus on many different flavor-enhancing aspects of
GUINNESS® stout. We’ve taken a well-known brand that has a special
and widely recognized flavor identity all its own, and made it work
with the delicate flavors of seafood without one flavor
overpowering the others.”
The GUINNESS® Distinctive Seafood beer-battered selections are
made with premium seafood and a light, authentic GUINNESS® batter.
Rustic yet upscale, these varieties fit perfectly on any dining
operation’s menu, from bar and grill to white tablecloth. The
battered varieties include a 1-2 oz. battered cod tender, 2, 4 or 6
oz. battered cod fillet portions, and battered shrimp in the large,
juicy 21 to 25 pieces per pound size.
The GUINNESS® Distinctive Seafood Panko-breaded shrimp offers an
authentic GUINNESS® taste that adds broad appeal across the menu
for lunch, dinner, small plates, appetizers, fish ‘n’ chips or
baskets. They are available in two varieties, large shrimp perfect
for dinner-sized baskets and platters, and the popular popcorn
shrimp, perfectly “pop-able” for appetizers and sharing.
The flame-seared GUINNESS® Distinctive Seafood options are
pre-seared and then glazed to provide the look and taste of seafood
that was made from scratch, offering an impressive entree that is
easy to prepare for operators. Available in 4 and 6 oz. portions,
the Flame-Seared Atlantic Salmon is glazed in a rich barbecue sauce
with real GUINNESS® stout, black pepper and molasses. The tilapia
is glazed with real GUINNESS® stout and a savory blend of herbs
that includes rosemary, thyme, garlic and onion.
For more information about GUINNESS® Distinctive Seafood and
serving suggestions, please visit
www.highlinerfs.com/guinnessdistinctiveseafood. To stay connected
with High Liner Foodservice on Facebook:
http://www.facebook.com/HighLinerFoodservice.
About High Liner Foods
High Liner Foods is the leading North American processor and
marketer of value-added frozen seafood. High Liner Foods' retail
branded products are sold throughout the United States, Canada and
Mexico under the High Liner, Fisher Boy, Mirabel, and Sea Cuisine
labels, and are available in most grocery and club stores. The
Company also sells branded products under the High Liner,
Icelandic Seafood, FPI, Viking,
Mirabel, Samband of Iceland, and American Pride
Seafood labels to restaurants and institutions, and is the
major supplier of private label value-added frozen seafood products
to North American food retailers and food service distributors.
High Liner Foods is a publicly traded Canadian company, trading
under the symbol HLF on the Toronto Stock Exchange.
About Diageo
Diageo is the world's leading premium drinks business with an
outstanding collection of beverage alcohol brands across spirits,
wines and beer categories. These brands include Johnnie Walker,
Crown Royal, JεB, Buchanan’s, Windsor and Bushmills whiskies,
Smirnoff, Cîroc and Ketel One vodkas, Baileys, Captain Morgan,
Tanqueray and Guinness.
Diageo is a global company, with its products sold in more than
180 countries around the world. The company is listed on both the
New York Stock Exchange (DEO) and the London Stock Exchange (DGE).
For more information about Diageo, its people and its brands,
visit www.diageo.com. For Diageo’s global resource that
promotes responsible drinking through the sharing of best practice
tools, information and initiatives, visit www.DRINKiQ.com.
Celebrating life, every day, everywhere.
Matter Communications for High Liner Foods (USA), Inc.Erik
Arvidson, 978-518-4542HighLiner@matternow.comwww.matternow.com
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