Customers in Red
Deer can now purchase major home appliances while earning
and redeeming PC Optimum Points in pilot program between Canadian
Appliance Source and Real Canadian Superstore
BRAMPTON, ON, Aug. 10,
2023 /CNW/ - Today, Real Canadian Superstore (RCSS)
announced a new pilot in Alberta,
making it easier and more rewarding for customers to get everything
they need for their home and kitchen – from the food they make, to
the appliances they use. Already a one-stop destination for
everyday necessities, RCSS is teaming up with Canadian Appliance
Source (CAS) with a store-in-store model in Red Deer selling major appliances.
The pilot store, located at 5016 51 Ave A, has more than a dozen
top brands to choose from in-store including LG, Kitchen
Aid, Samsung, Bosch and Frigidaire along with access to the
majority of CAS's extended online catalogue. The kiosk will offer
the same quality service customers have come to expect from CAS,
but now with the added benefit of being able to earn or redeem PC
Optimum points on major appliance purchases.
"Our store teams take pride in the services and products we
provide that help customers save for real," said Jonathan Carroll, Senior Vice President,
Operations for RCSS. "That's why we're pleased to work with CAS to
give our customers more of what they want, with a company who
shares our commitment to choice, value, and quality."
"CAS is incredibly excited about this opportunity to work with
such an iconic brand in Canada,"
said Ari Klein, CEO & Founder,
Canadian Appliance Source. "Bringing our signature appliance
shopping experience to Real Canadian Superstore customers, plus the
opportunity to benefit from the PC Optimum program, is a win-win
for everyone."
The Alberta location is a part
of a broader pilot program, initially launched in Ontario earlier this year and British Columbia earlier this month. The
kiosks will be staffed by CAS appliance experts and offer the same
service, terms and conditions as standalone CAS stores.
About Loblaw Companies
Limited
Loblaw Companies Limited is Canada's food and pharmacy leader, as well as
its largest retailer and private sector employer. With
approximately two billion transactions each year in its unmatched
network of 2,500 stores and national e-commerce options, Loblaw
brings food, pharmacy, beauty, apparel and financial services to
customers through many of Canada's
favourite and most-trusted brands: President's Choice, No Name,
Loblaws, Shoppers Drug Mart, No Frills, Real Canadian Superstore,
T&T, Joe Fresh, PC Express and PC Financial. The company's
loyalty program, PC Optimum, has more than 18 million members and
is one of Canada's largest, and
most loved reward programs. Real Canadian Superstore is a division
of Loblaw.
About Canadian Appliance Source
(CAS)
Founded in 2008, CAS has developed into a forerunner of modern
appliance retail. Our model is unique in that our focus has always
been on providing our customers with the personalized, thoughtful
help and advice of an appliance specialist. Whether online or
in-store, CAS customers receive knowledgeable advice, expert
service, and quality appliances at exceptional prices. Our goal is
to leave each customer with the certainty they made the right
choice buying from us.
SOURCE Loblaw Companies Limited