Gopuff Partners with Misfits Market for Nationwide Launch of 300+ Fresh Grocery Items
17 Abril 2024 - 8:31AM
Business Wire
Latest expansion brings fresh fruit and
vegetables, dairy, meat, seafood, poultry, bread and more, to
customers in as fast as 15 minutes on Gopuff
Gopuff today launched a comprehensive and affordable Fresh
Grocery assortment powered by Misfits Market. Combining Gopuff's
leading instant delivery with great value driven by Misfits
Market’s differentiated sourcing model, the partnership will
deliver an extensive range of more than 300 items, including fresh
fruit and vegetables, dairy, meat, poultry, fresh bread and more,
to customers’ doors in as fast as 15 minutes.
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Gopuff customers can now have fresh
fruit, vegetables, dairy, meat, seafood and more delivered in as
fast as 15 minutes alongside thousands of everyday essentials,
thanks to a new partnership with Misfits Market. (Photo: Business
Wire)
“We are thrilled to unveil our Fresh Grocery initiative today.
By capitalizing on our vertically integrated model and expansive
scale, Gopuff is uniquely equipped to deliver high-quality fresh
produce and groceries at very affordable prices,” said Yakir Gola,
Gopuff co-founder and co-CEO. “We are proud to partner with Misfits
Market to make it possible for our customers to get 300+ fruits,
vegetables, dairy, poultry, fresh bread and more in as fast as 15
minutes. The addition of fresh grocery on top of Gopuff’s existing
5,000 everyday essentials brings us one step closer in achieving
our mission of maximizing every moment in our customers lives and
marks a transformative advancement for our customers.”
During pilot testing, one-quarter of all orders in test markets
contained Fresh Grocery items and, as the company continues to
invest in strategic initiatives to drive growth, Fresh Grocery has
led to 20% bigger baskets and 50%+ increases in sales for produce,
dairy, prepared foods and meat. Today, the Fresh Grocery assortment
is available to customers in most major metros with expansion to
additional Gopuff micro-fulfillment centers to follow.
To bring its Fresh Grocery offering to life, Gopuff partnered
with Misfits Market, the online grocer that reduces food waste and
makes shopping for sustainable, high-quality groceries easier and
more affordable. With Misfits Market delivering to Gopuff’s
micro-fulfillment centers almost daily, Gopuff offers the freshest
food at affordable prices. FAM members can get up to 50% off fresh
groceries, a banana for just $0.25 each, an avocado for $0.59 cents
and organic eggs for only $2, alongside thousands of everyday
essentials, all delivered in a single order in as fast as 15
minutes.
“Extending our food value supply chain to power Gopuff's fresh
grocery expansion gets us one step closer to our vision of
reimagining the food system and eradicating food waste,” said
Misfits Market Founder and CEO Abhi Ramesh. "We share a passion for
making nutritious food more accessible and saving food from waste.
With Gopuff leveraging our sourcing and supplier relationships,
together we can provide savings for American consumers who continue
to face inflated prices at traditional grocery stores."
Gopuff, which completed more than 4 million orders to customers
in food deserts in 2023, is uniquely positioned to help address
food accessibility - a critical issue in many of the communities
where it operates. With its expansion into Fresh Grocery, Gopuff
has the power to help more Americans access the fresh, high-quality
food and groceries they need.
The launch comes on the heels of Gopuff joining the White House
Challenge to End Hunger, where the company committed to donating
millions of pounds of food to local food banks and partnering with
local governments to ensure resources are made available where they
are needed.
Over the past two years alone, Gopuff locations have donated
nearly 2 million pounds of food to the Feeding America network of
food banks. In 2023, Misfits Market donated nearly 6 million pounds
of food to 67 food pantry partners as well as 1.5 million meals to
Feeding America ($1 helps provide at least 10 meals secured by
Feeding America on behalf of local member food banks). Gopuff also
recently partnered with The Greater Boston Food Bank, participating
in the organization's annual Day of Giving by volunteering to
answer phones and donating $50,000 to support the fight against
hunger.
About Gopuff Gopuff is the leading Instant Commerce
platform, bringing thousands of everyday products to customers in
as fast as 15 minutes. Gopuff stores everything from household
essentials and groceries to OTC medication and more within hundreds
of micro-fulfillment centers and omnichannel retail stores across
the U.S. and U.K. Founded in 2013 by co-founders and co-CEOs,
Rafael Ilishayev and Yakir Gola, Gopuff’s unique, vertically
integrated platform offers customers a seamless and consistently
fast shopping experience.
To learn more, visit www.gopuff.com or follow Gopuff on
Facebook, Twitter or Instagram. Download the Gopuff app on iOS and
Android.
About Misfits Market Misfits Market, the
direct-to-consumer online grocer that reduces food waste and makes
shopping for sustainable, high-quality groceries easier and more
affordable, delivers value by making it convenient to shop, eat,
and live better. The company has created the first-of-its-kind food
value supply chain focused on building relationships with farmers,
distributors, and producers to eliminate food waste while expanding
food access. Misfits Market delivers rescued and upcycled foods as
part of its full selection of groceries to nearly every zip code in
48 states at up to 30 percent off traditional grocery store prices.
In 2024, the company launched Fulfilled by Misfits, a dedicated B2B
service for perishable brands to store, pick, pack, fulfill, and
deliver their products nationwide via Misfits Market’s logistics
platform. To learn more and order your first box, visit
misfitsmarket.com or follow Misfits Market on Facebook, Instagram,
and YouTube. Download the Misfits Market app on iOS and
Android.
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