Porsche’s new Macan is the official electric vehicle of the 2024 Met Gala
23 Abril 2024 - 8:34AM
Porsche Cars North America, Inc. (“Porsche”) today announced that
the Macan is the official electric vehicle of the 2024 Met Gala. In
this role, select gala guests will be among the very first in the
world to experience the new all-electric Macan as they ride to and
from the event.In parallel, Porsche is working with Vogue to
produce a branded content series entitled True Essence, with an
episode featuring Catherine Holstein, Founder and Creative Director
of Khaite. Together with Vogue, Porsche will showcase the new car
in digital and print ads, in addition to publishing other branded
content on Vogue’s owned and social channels.
Rounding out the collaboration, the auto maker will provide a
meaningful financial contribution to The Costume Institute to
support and embolden its work in the arts.
“Porsche and fashion are connected, and have been for decades,”
said Ayesha Coker, Vice President of Marketing for Porsche. “And
the all-electric Macan will be no different, offering an unmatched
level of customization to be as bold and unique as each and every
one of our customers. Collaborating with The Met Gala is the
perfect setting to elevate the striking new design of the Macan, as
it is the must-attend-event in the world of fashion.”
Follow the action throughout the night on Vogue’s live stream.
Much more information on, and beautiful images of, the pioneering
new electric Macan – including the chance to create a car just as
individual as its driver – can be found at:
https://contact.porsche.com/usa/all-electric-macan/.
About Porsche Cars North America, Inc. | One Porsche Drive,
Atlanta, GA 30354 USA
Established in 1984, Porsche Cars North America, Inc. (PCNA) is
the exclusive U.S. importer of the Porsche 911, 718 Boxster, 718
Cayman, Macan, Cayenne, Panamera and Taycan. Headquartered in
Atlanta, Georgia, since 1998, PCNA is home to the first Porsche
Experience Center in North America, which features two module-based
1.6 mile driver development tracks, a business center and
Restaurant 356. The campus is also home to the U.S. headquarters of
Porsche Classic. The company operates a second Porsche Experience
Center near Los Angeles. That complex features a driver development
track with eight educational modules totaling 4.1 miles, a business
center, Restaurant 917 and the headquarters of Porsche Motorsport
North America. PCNA supports 198 independently owned and operated
Porsche dealerships in the U.S., three Porsche studios and five
satellite stores in the U.S., including supplying parts, service,
marketing, and training. They, in turn, work to provide Porsche
customers with a best-in-class experience that is in keeping with
the Porsche brand's 75-year history of leadership in the
advancement of vehicle performance, safety, and efficiency. PCNA is
an indirect wholly owned subsidiary of Porsche AG, which is
headquartered in Stuttgart, Germany.
At the core of this success is Porsche's proud racing heritage
that boasts some 30,000-plus motorsport wins to date.
Photos and video footage are available to accredited journalists
on the Porsche Press Database and on the Porsche Cars North America
Newsroom.
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- Porsche’s new Macan is the official electric vehicle of the
2024 Met Gala
- Porsche’s new Macan is the official electric vehicle of the
2024 Met Gala
Jade Logan
Porsche Cars North America, Inc.
+1.470.449.3805
Jade.Logan@porsche.us