Campaign spotlights systemic healthcare issues
women experience
NEW
YORK, April 23, 2024 /PRNewswire/ -- Gameto, a
female-led biotechnology company with a mission to redefine women's
healthcare, today announced they are joining forces with
Stacey Bendet, CEO, Founder and
Creative Director of alice + olivia, for an advocacy campaign
during National Infertility Awareness
Week® (NIAW) 2024. Gameto and Bendet are partnering
in an effort to raise awareness and funds, emphasizing the
importance of improving the female patient experience in the
healthcare system. Proceeds will benefit RESOLVE: The National
Infertility Association.
National Infertility Awareness Week was founded in 1989 by
RESOLVE, the largest infertility patient advocacy group in
the United States. NIAW aims to
enhance the public's understanding of infertility, educating people
and lawmakers about its impact. Every year, patients and industry
specialists nationwide organize webinars, Q&As, and campaigns
to raise awareness and empower patients in every stage of their
fertility journeys. In 2010, NIAW became a federally recognized
health observance by the Department of Health and Human
Services.
This year, Gameto and Stacey
Bendet are making a statement with the exclusive "Your
Eggsperience Matters" campaign sweatshirts from Bendet's new
brand, Big Feelings. The custom-designed limited edition
sweatshirts symbolize solidarity and support for the millions of
women and families facing infertility challenges, going
through treatments and the need to improve women's experiences
in the healthcare setting from clinical trials to treatments to
routine care.
Despite current IVF treatments being a miracle of science and
helping people build families, the existing female patient journey
for IVF remains fairly unchanged, involving 10 to 14 days of twice
daily hormone injections per cycle, which many women find to be
both physically and emotionally difficult. In the U.S., an average
of three cycles are necessary to have a baby. Therefore,
understanding the female patient journey in preparation for egg
retrieval for IVF or egg freezing reveals insights into
reproductive and maternal care experiences, pointing to
opportunities for innovation and enhancements in the field.
"As a woman with three children who's run a company for over two
decades employing thousands of women of all ages, I've seen first
hand how the pressure to marry and have children by a certain age
can take a toll both emotionally and professionally," said
Stacey Bendet, CEO, Founder and
Creative Director of alice + olivia. "Giving women a new, healthier
and more time efficient way to freeze their eggs eliminates that
'biological clock' and becomes a game changer for women in the
workplace!"
"Your Eggsperience Matters" aims to engage women from many
different sectors of influence, including patient advocates,
entrepreneurs, scientists, investors, and fertility physicians and
specialists. The campaign encourages participants to speak out on
social media and share a time they wished the inconvenience of
their treatment or patient care journey had been prioritized when
seeking care, the changes they desire to see for an improved
patient journey, and any advice they wish they had received.
"Medicine has historically minimized and neglected the pain and
suffering of women, and with this campaign we are advocating for
care that prioritizes women's experiences and needs while shining a
light on the struggles too many women face while navigating the
healthcare system," said Dr. Dina
Radenkovic, Chief Executive Officer and co-founder of
Gameto. "We acknowledge the pain women have faced when seeking
fertility care and this drives us to develop more modern solutions
that prioritize efficacy and comfort. We hope that encouraging more
women to speak up about their experiences and preferences will
catalyze more solutions in the women's health space overall and
also provide a compassionate way to support other women embarking
upon their own reproductive journeys."
Gameto invites everyone to join the movement and make a
difference during National Infertility Awareness Week. Join the
conversation on social media to share your experience with the
hashtag: #yourEGGSPERIENCEmatters.
To contribute to RESOLVE, please visit
https://resolve.org/gameto. For more information about how Gameto
is redefining women's healthcare, visit gametogen.com, and follow
us on Twitter and Instagram @gametogen and on LinkedIn.
About Gameto
Gameto is a biotechnology company developing novel treatment
solutions for women's health, starting with infertility. Gameto
brings together an experienced scientific management team with the
vision and passion to develop a product suite to support women
throughout their reproductive journeys. Gameto's lead program,
Fertilo, aims to make IVF and egg freezing shorter, safer, and more
accessible through reduced hormonal injections by maturing eggs
outside of the body. Gameto is led by physician-turned-entrepreneur
Dina Radenkovic as CEO and serial
entrepreneur and founder of North
America's largest fertility network Prelude Fertility,
Martin Varsavsky, as Chairman. For more information, go to
gametogen.com or follow us on Twitter and Instagram @gametogen
and on LinkedIn.
Investor Contact
Kylie Jordan
kylie@gametogen.com
Press Contact
Alexis Feinberg
GametoPR@westwicke.com
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SOURCE Gameto