Highwire PR Announces Appointment of Two Independent Board Members
25 Abril 2024 - 8:34AM
Highwire PR, a high-impact communications and marketing partner for
global technology and healthcare companies, announced today the
appointment of industry veterans Dave Samson and Adam Cossman to
its board of directors to support the agency’s growth strategy,
particularly in healthcare, digital, analytics and corporate
communications.
Samson will lend his extensive expertise on
corporate communications strategy and C-level stakeholder
engagement while contributing to overall agency strategy. He has
served more than four decades in communications, working with major
brands such as Chevron, Levi Strauss & Co., IBM and Oracle, as
well as in agency leadership positions, most recently as Global
Vice Chairman of Corporate Affairs and U.S. COO at Edelman. Samson
has experience in designing and executing communications and public
affairs solutions on a wide range of complex and highly sensitive
issues, including activist campaigns, major litigation, product
recalls, operating incidents, natural disasters, mergers and
acquisitions, and a range of international policy matters.
Cossman will provide counsel on healthcare,
analytics, digital and acquisition strategy for Highwire. A 24-year
veteran of marketing and communications services, he has held
executive leadership positions at several successful
communications, tech, data, and analytics companies. Cossman brings
substantial experience across M&A, private equity, and
healthcare, leading the launch of Real Chemistry’s Health
Technology business unit, which was home to the firm’s Analytics
& Insights and Targeting & Engagement solutions.
“Highwire’s value proposition for innovators and
leaders in technology and healthcare is admirable, particularly as
we are on the cusp of major change as AI increasingly impacts the
communications and marketing industry and client partners,” said
Cossman. “I’m eager to contribute to the growth trajectory of
Highwire and join at such a monumental time for this agency.”
“Highwire is poised for significant growth, and I’m
eager to contribute to their exciting journey,” said Samson. “The
firm’s exceptional caliber of talent and leadership, combined with
its outstanding reputation, sets it apart in the marketplace. I
firmly believe in the unique and promising path that lies ahead for
them."
“Dave and Adam are industry powerhouses who will
bring impactful insights to us and our partners, further
strengthening our position as a modern communications and marketing
organization focused on impact,” said Kathleen Gratehouse,
principal and co-founder of Highwire. “Their expertise will fuel
the additions of new services and opportunities as we continue on
our growth journey.”
Highwire received a strategic investment from
Shamrock Capital in late 2022.
About HighwireHighwire is an
inclusive strategic communications and digital marketing partner
designed for category leaders across the technology and healthcare
sectors. With roots in journalism and Silicon Valley, Highwire sets
the standard for high-impact communications and marketing
connecting reputation to revenue. Highwire’s fully integrated
programs leverage digital and social media channels, media
relations, and editorial and creative services to drive businesses
forward. Highwire's client portfolio includes leaders in enterprise
and B2B technology, AI, cybersecurity, energy and financial
services. In healthcare, clients span MedTech, diagnostics, primary
care, behavioral health, remote care platforms and more. For more
information, please visit www.highwirepr.com or @highwirepr.
ContactNatalie PaciniNatalie (at)
highwirepr.com
Photos accompanying this announcement are available
at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/b3c77561-d712-4658-9c5f-db9f6467c7e0
https://www.globenewswire.com/NewsRoom/AttachmentNg/a657bc39-d1de-4f5e-a391-39ed2e905fa6