Gopuff Invites the World to "Bring The Magic" to Everyday Experiences with the Launch of Its Largest-Ever Brand Campaign
26 Abril 2024 - 9:01AM
Business Wire
The imaginative, 360° campaign designed to
capture the magic of the Gopuff experience debuts during the NBA
Playoffs and in theaters for the opening weekend of Challengers
Gopuff, the leading Instant Commerce company, today launched its
largest-ever national brand campaign, titled “Bring The Magic.” In
a category that delivers on functional needs, the campaign
demonstrates Gopuff’s ability to transform everyday moments into
magical experiences, be that getting a forgotten ingredient
mid-dinner prep, accessing medicine in an instant while home sick,
or virtually anything in-between. The 360° campaign is designed to
build brand awareness and define Gopuff’s next chapter.
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the full release here:
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“With a business predicated on speed and a team with its finger
on the pulse of culture, Gopuff does more than deliver products —
we create experiences,” said Tyler Stewart, Head of Marketing
and Creative Partnerships at Gopuff. “Bring The Magic is a
strategic campaign designed to share that magic with a broader
audience while also serving as a promise to our existing customers
that, with Gopuff, their every day can be a bit more special. By
taking a more refined approach with this campaign and the creative,
we’re growing up, without growing old.”
The “magic” of the Gopuff experience is made possible by the
company’s vertically integrated business model - one that allows
Gopuff to ensure consistently fast speed, a relevant and reliable
assortment and great value for customers. It's a model built for
speed — for magic: the moment you need virtually anything, you have
it. No need to interrupt your day or the moment; enhance it,
instead.
The launch of “Bring The Magic” is a 60-second hero film,
directed by Adam Berg of Smuggler, that personifies this unique
experience. The film utilizes mind-bending and reality-breaking
visuals as the protagonist adds wonder to the world around him and
delivers the feeling one gets from the arrival of every Gopuff bag.
Posing the question, “What if the everyday could be so much more
than everyday?,” the film boasts a lighthearted and fantastical
narrative while giving viewers a peek behind the curtain to observe
the unseen magic that is Gopuff.
"There’s a belief at Gopuff, from the founders to the
micro-fulfillment centers, that there’s an opportunity to make
life’s simplest moments and everyday necessities exciting,” said
Oriel Davis-Lyons, Chief Creative Officer, Mother New York.
“You feel it anytime you open the app and that's what we wanted to
capture with this platform and the work. The brand is on the
threshold of becoming a household name, and we’re proud to partner
with them on that journey."
The integrated campaign — created in partnership with Mother
New York and Media by Mother, spans activations, cinema,
influencers, linear, CTV, OTT, OOH and social. Launch day includes
a TikTok takeover and presence within the NBA playoffs on ESPN, ABC
and Turner. Tapping into the allure of the silver screen, the
advertisement was also strategically placed in movie theaters to
captivate Gopuff’s target audience like never before: The “Bring
The Magic” 60-second film will show in theaters for the opening
weekends of Challengers, starring Zendaya, and The Fall Guy,
starring Ryan Gosling and Emily Blunt.
The full-funnel campaign extends beyond traditional channels to
the Gopuff app and the physical world via the iconic Gopuff brown
paper bag. Gopuff will issue a series of limited-edition, premium
tote bags, starting with custom city-inspired totes in New York
City, Philadelphia and Miami. Later, Gopuff will make its iconic
bag famous with limited edition versions created in collaboration
with talent and brand partners. In addition, and as an invisible
thread throughout the campaign, Gopuff is bringing the magic to
life’s big and small moments with culturally relevant collections
such as “The Yes Chef Bag,” “The Situationship Bag,” “The Prepper
Bag,” and “The Dial Up Bag.”
From the big screen to digital engagements to real-world
experiences, Bring The Magic is an immersive experience with a
variety of tangible brand touchpoints. As the campaign progresses,
Gopuff and Mother will bring the magic of Gopuff and its signature
brown bag to unexpected places and cultural moments. After all,
life needs more magic. Life needs more Gopuff. To experience it
yourself, visit www.gopuff.com or download the Gopuff app
(iOS/Android).
About Gopuff
Gopuff is the leading Instant Commerce platform, bringing
thousands of everyday products to customers in as fast as 15
minutes. Gopuff stores everything from household essentials and
groceries to OTC medication and more within hundreds of
micro-fulfillment centers and omnichannel retail stores across the
U.S. and U.K. Founded in 2013 by co-founders and co-CEOs, Rafael
Ilishayev and Yakir Gola, Gopuff’s unique, vertically integrated
platform offers customers a seamless and consistently fast shopping
experience.
To learn more, visit www.gopuff.com or follow Gopuff on
Facebook, Twitter or Instagram. Download the Gopuff app on iOS and
Android.
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Media Contact press@gopuff.com