Flexible schedules, unlimited earning potential and doing work
that matters are just a few reasons why Colonial Life's independent
agents say they have their dream job. The "Dream Career" campaign
was designed to reinforce this idea and shift perceptions of
insurance sales as being mundane. The ads humorously suggest that
selling insurance can be more rewarding than perceived "dream jobs"
like being a professional athlete or an astronaut.
COLUMBIA, S.C. and PORTLAND, Maine, May 20, 2024
/PRNewswire-PRWeb/ -- Colonial Life, a leading provider of employee
benefits for life's unexpected moments, including accidents,
illnesses, or injuries, today unveiled its "Dream Career" ad
campaign designed to reshape perceptions of insurance sales.
Developed in collaboration with Colonial Life's strategic
advertising agency, Words From The Woods, the campaign humorously
highlights why selling insurance could be more rewarding and
fulfilling than perceived "dream jobs," such as a professional
athlete or an astronaut. Starting today, ads will run across
connected TV, digital, and social platforms over the next three
months.
"By reframing insurance sales as an
exhilarating and rewarding profession, Colonial Life hopes to
attract top talent and inspire existing agents to celebrate their
meaningful work."
Colonial Life's latest campaign aims to shift perceptions about
the insurance industry, challenging the stereotype that selling
insurance is mundane or uninspiring. Blending wit, insight and
real-life stories, the ads depict the excitement and fulfillment
inherent in helping others prepare for life's unexpected twists and
turns. The featured advantages of an insurance sales career came
directly from Colonial Life independent agents themselves, and the
aspects of a sales career and insurance company that make their
daily lives both fulfilling and rewarding. This includes being your
own boss, stacking your own cash and doing work that matters.
"Working in insurance seems like a mundane job, but at Colonial
Life, we know that being an independent agent is actually a dream
career for many reasons," said Michelle
White, VP of Marketing at Colonial Life. "Our 'Dream Career'
campaign highlights the unique opportunities and rewards that come
with being an independent agent, from flexible schedules to
unlimited earning potential. By reframing insurance sales as an
exhilarating and rewarding profession, Colonial Life hopes to
attract top talent and inspire existing agents to celebrate their
meaningful work."
In addition to the ads placed by Colonial Life's media partner,
Fan Out Media, the "Dream Career" campaign includes an Agent
Acquisition Toolkit. The toolkit arms Colonial Life's existing
independent agents with the right resources to leverage their
existing social networks to attract new recruits. This includes
digital creative assets from the campaign to post on LinkedIn and
instructions to make the most engaging videos to share their
personal story about achieving their real dream career.
"We were blown away by how genuinely enthusiastic and passionate
Colonial Life's agents are about their careers and knew immediately
they would be the best ambassadors for the brand," said Meranne
Behrends, co-founder and CEO of Words From The Woods. "Our goal
with the 'Dream Career' campaign was to first, shake up outdated
and inaccurate perceptions of the industry, then inject a fresh
dose of excitement and inspiration into the world of insurance
sales by putting Colonial Life's agents at the center. We're proud
this narrative challenges conventional perceptions and showcases
Colonial Life as the ultimate destination for aspiring agents.
Unlike most insurance ad campaigns, this is not just about selling
insurance—it's about transforming lives through a career of helping
people."
To view the first :30 ad click here and to watch the rest
of the "Dream Career" campaign follow Colonial Life on
LinkedIn.
To start your real dream career visit ColonialLife.com.
Colonial Life
Colonial Life & Accident Insurance Company, a subsidiary of
Unum Group, provides financial protection benefits to America's
workers and their families when the unexpected happens. The company
offers workplace benefits, including disability, life, accident,
dental, cancer, critical illness and hospital confinement indemnity
insurance. Colonial Life's benefit services, education and
innovative enrollment technology supports over 100,000 businesses
and 4.5 million workers. In 2022, Colonial Life paid more than
$700 million in benefits to
policyholders.
Connect with Colonial Life on Facebook, LinkedIn and
Instagram.
WORDS FROM THE WOODS
Words From The Woods (WFTW) is a strategic advertising agency
born in Portland, Maine. We are
rooted in working hard work and being kind. Our team of
researchers, creatives and designers deliver heart, humanity and
words from the woods to help brands tell their stories most
effectively. For more details follow at @wordsftwoods.
Media Contact
Laurel Getz, Words From The
Woods, 1 2037675963, laurel.getz@gmail.com, www.wftw.me
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SOURCE Words From The Woods