NEW
YORK, July 1, 2024 /PRNewswire/ -- The global
nail care products market size is estimated to grow by USD 5.96 billion from 2024-2028, according to
Technavio. The market is estimated to grow at a CAGR of 4.3% during
the forecast period. Availability of non-toxic solutions for nail
care is driving market growth, with a trend towards growing
adoption of home salon services. However, availability of
counterfeit nail care products poses a challenge. Key market
players include American International Industries, Amorepacific
Corp., Amway Corp., Beiersdorf AG, Brandloft Ltd., Chanel Ltd.,
Coty Inc., Edgewell Personal Care Co., LOreal SA, LVMH Moet
Hennessy Louis Vuitton SE, Nails.INC Ltd., Natura and Co Holding
SA, Olive and June LLC, Oriflame Cosmetics S.A., Revlon Inc.,
Shiseido Co. Ltd., The Estee Lauder Companies Inc., The Procter and
Gamble Co., and
Unilever PLC.
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Forecast
period
|
2024-2028
|
Base Year
|
2023
|
Historic
Data
|
2018 - 2022
|
Segment
Covered
|
Product (Nail polish,
Nail accessories and implements, Nail polish remover, Nail
strengthener, and Others), Distribution Channel (Offline and
Online), and Geography (APAC, Europe, North America, South America,
and Middle East and Africa)
|
Region
Covered
|
APAC, Europe, North
America, South America, and Middle East and Africa
|
Key companies
profiled
|
American International
Industries, Amorepacific Corp., Amway Corp., Beiersdorf AG,
Brandloft Ltd., Chanel Ltd., Coty Inc., Edgewell Personal Care Co.,
LOreal SA, LVMH Moet Hennessy Louis Vuitton SE, Nails.INC Ltd.,
Natura and Co Holding SA, Olive and June LLC, Oriflame Cosmetics
S.A., Revlon Inc., Shiseido Co. Ltd., The Estee Lauder Companies
Inc., The Procter and Gamble Co., and
Unilever PLC
|
Key Market Trends Fueling Growth
The personalized home salon service trend in North America, Europe, and APAC regions has led to a notable
increase in the demand for nail care products. With the rise of
app-based salon service providers like Housejoy, consumers can
easily order grooming services and receive them at their doorstep.
These offerings include various packages, such as the Monthly
Essential Package and Manicure, which boost the consumption of
products like nail polish removers, massage creams, and new polish
shades. Consequently, the market for nail care products is
anticipated to experience substantial growth during the forecast
period.
The nail care products market is thriving with various
offerings, including polishes, bases, primers, and treatments.
Organic and natural ingredients are in high demand, such as
alumina, millets, and rosemary. Seats are filled with tech-savvy
consumers seeking innovative products like quick-dry polishes,
long-lasting manicures, and peel-off bases. Supermarkets and online
retailers stock a wide range of products, catering to diverse
consumer preferences. Producers focus on sustainability and
eco-friendliness, while retailers promote marketing strategies to
attract customers. The market is projected to grow significantly,
driven by consumer trends and technological advancements.
Research report provides comprehensive data on
impact of trend. For more details- Download a Sample
Report
Market Challenges
- In the global nail care products market, counterfeit and
imitated products pose challenges for established vendors. These
products, found in categories like nail polish, removers, and
accessories, impact sales volume and brand penetration.
Unregistered local manufacturers offer lower prices, attracting
price-sensitive customers. Top brands like OPI and Essie face
adverse effects from counterfeits in mass markets, especially
developing ones. The low production cost of counterfeits creates
pricing pressures for existing vendors, potentially hindering
market growth.
- The Nail Care Products market faces several challenges. Nails
and polishes, nails and creams, and nail strengtheners are popular
categories. However, consumers seek durable and long-lasting
products. Disposable boxes and brushes, as well as difficult
application processes, can deter some buyers. Removers, artificial
nails, and manicure sets also present competition. Consumers demand
eco-friendly and cost-effective options. Brands must address these
challenges to capture market share. Diversifying product lines,
improving application methods, and offering sustainable solutions
can help businesses succeed.
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challenges - Download a Sample Report
Segment Overview
This nail care products market report extensively covers market
segmentation by
- Product
- 1.1 Nail polish
- 1.2 Nail accessories and implements
- 1.3 Nail polish remover
- 1.4 Nail strengthener
- 1.5 Others
- Distribution Channel
- Geography
- 3.1 APAC
- 3.2 Europe
- 3.3 North America
- 3.4 South America
- 3.5 Middle East and
Africa
1.1 Nail polish- The nail polish segment dominates the
global nail care products market, driving significant revenue.
Consumers favor quick-dry, gel-like polishes and long-wear
lacquers. Seasonal collections with glossy finishes and trendy
colors, such as creamy blue, soft red, royal dark teal, milk
chocolate, and glossy fuchsia, are in high demand. Brands like Coty
Inc. And L'Oreal SA cater to this trend with unique shades,
contributing to increased sales.
For more information on market segmentation with geographical
analysis including forecast (2024-2028) and historic data (2018 -
2022) - Download a Sample Report
Research Analysis
The Nail Care Products Market encompasses a wide range of
offerings, including nail polishes, nail art supplies,
strengtheners, removers, cuticle creams, and various grooming
products. This market caters to diverse demographics, such as
millennials and Gen-Z population, who value fashion and social
media platforms for showcasing their unique nail art creations.
Technological integration plays a significant role in the industry,
with virtual try-on experiences allowing consumers to preview nail
polish shades before purchase. Organic and synthetic products, free
from parabens and phthalates, are increasingly popular among
working women and college-going girls, prioritizing personal
grooming and self-care. The market also includes services offered
at beauty salons by beauticians, providing manicures, pedicures,
and dip powder manicures, further expanding the market's reach.
Disposable income is a crucial factor influencing the growth of the
Nail Care Products Market.
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The global Professional Skincare Market is experiencing
significant growth, driven by increasing consumer awareness and
demand for premium skincare products. Technological advancements
and a growing aging population further fuel market expansion.
Meanwhile, the global Baby Diapers Market is also on the rise,
propelled by higher birth rates in emerging economies and
innovations in diaper technology. Both markets present lucrative
opportunities for businesses to invest in, with a focus on product
quality and sustainability. Comprehensive market research and
competitive analysis are essential for strategic decision-making
and staying ahead in these dynamic industries.
Market Research Overview
The Nail Care Products market encompasses a wide range of
offerings designed to maintain and enhance the appearance of nails.
These products include polishes, base and top coats, nail
treatments, cuticle care solutions, and nail strengtheners. The
market caters to various consumer preferences, offering a diverse
array of colors, finishes, and formulations. Nail care products are
essential for personal grooming and are increasingly gaining
popularity due to the growing trend of at-home beauty treatments.
The market is driven by factors such as increasing awareness of
personal hygiene, rising disposable income, and the availability of
a vast selection of products to suit individual needs. The market
is segmented based on product type, distribution channel, and
geography. Nail care products are available at retail stores,
online platforms, and through direct sales. The global market for
nail care products is projected to grow at a significant rate in
the coming years.
Table of Contents:
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation
- Product
-
- Nail Polish
- Nail Accessories And Implements
- Nail Polish Remover
- Nail Strengthener
- Others
- Distribution Channel
-
- Geography
-
- APAC
- Europe
- North America
- South America
- Middle East And Africa
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix
About Technavio
Technavio is a leading global technology research and advisory
company. Their research and analysis focuses on emerging market
trends and provides actionable insights to help businesses identify
market opportunities and develop effective strategies to optimize
their market positions.
With over 500 specialized analysts, Technavio's report library
consists of more than 17,000 reports and counting, covering 800
technologies, spanning across 50 countries. Their client base
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Fortune 500 companies. This growing client base relies on
Technavio's comprehensive coverage, extensive research, and
actionable market insights to identify opportunities in existing
and potential markets and assess their competitive positions within
changing market scenarios.
Contacts
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/
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