Iconic Clearly Canadian Brand Expands
Portfolio with New 6-Pack Can offerings to provide Consumers more
convenience and value
TORONTO, July 9, 2024
/PRNewswire/ -- The Clearly Food & Beverage Company ULC,
producer of the Clearly Canadian line of premium-flavoured
sparkling waters, now offers 6-Pack SleekCans in their iconic
"Originals" and new "Zero Sugar" flavours.
Multipacks and Can formats are joining our
iconic blue glass bottle, Fans and retail partners asked and we've
delivered.
Fueled by a fan-led online crowd-funding campaign, the
cross-border cultural staple of the 90's made an incredible
comeback completely led by their beloved consumers. The demand for
the iconic glass bottles exceeded all expectations and has
continued to grow at a market-leading pace. In addition to the
Clearly Canadian iconic blue glass bottles, the Company recognized
a consumer opportunity to expand into 6-pack Cans to offer their
fans better value and new usage occasions to enjoy the brand where
glass breakage is a concern.
"The love and desire for Clearly Canadian from our fans never
ceases to amaze us. Rest assured that our iconic blue glass bottle
is here to stay, as it is preferred by many of our consumers.
But our consumers and retail partners have been seeking multipacks
and Can formats for some time, and we were able to set up our
manufacturing to deliver on that ask", said CEO Paul Tepperman. "In addition to offering fans
new occasions and convenient packaging with Cans, we saw an
opportunity to provide better value to our fans in the multipack
format."
Clearly Canadian recently won several
prestigious InnoBev Awards 2024 including "Best in Glass"
winner for Clearly Canadian Essence; "Best in Glass" finalist for
Clearly Canadian Clearly Sparkling; "Best in Can" finalist for
Clearly Canadian Original Cans; and "Best Premium Drink" finalist
for Clearly Canadian Clearly Essence.
Clearly Canadian Originals and Zero Sugar Cans are
offered in 6-packs of 12oz/355mL SleekCans. Clearly Canadian
'Originals' 6-pack Cans are available in the top flavours from the
90's, including Mountain Blackberry, Wild Cherry, and Orchard Peach
and our new Zero Sugar range. Clearly Canadian 6-pack Cans
are currently available in the USA
at all Kroger banners nationwide, Food Lion, Amazon, and expanding
to more Retailers across the USA.
"Our environmental responsibility to protect the nature &
beauty of Canada is something we
pride ourselves on," said VP of Marketing Casey Howe. "Cans
are fully recyclable and can be returned for refund in most of our
markets. They simply offer an additional, convenient way for our
fans to enjoy Clearly Canadian. It's a sustainable packaging
choice to protect our natural sparkling Canadian spring water from
source".
"With these exciting product launches, we continue expanding
Clearly Canadian's availability to reach wider audiences. Our goal
is to maintain our position as North
America's fastest-growing and leading premium alternative
beverage brand – the brand of choice for conscious consumers who
want a better alternative to Soda and know that Clearly Canadian's
company ethos permeates through every aspect of the brand,"
says Tepperman.
In addition to expanding its Can portfolio, Clearly Canadian has
expanded its retail footprint and is now available at
all Kroger banners, Albertson Safeway, Publix, and Ahold
Dalhaize banners. This year, the brand expanded into 1,400 Walmart
doors, Costco USA, select Target
stores, gopuff, Raley's, Bashas', Loblaws, and Whole Foods in
Canada.
"Clearly it's our water that makes us so unique
and flavourful. Clearly Canadian is crafted with sparkling
Canadian spring water from award-winning springs, natural fruit
flavours, and simple ingredients. Our Clearly Canadian
'Originals' lineup is the mid-calorie full-flavoured sparkling
spring water category leader, so offering our iconic 'Originals' in
Cans is a natural fit," says Howe.
"Cans are our biggest innovation launch on the brand since our
retail re-introduction in 2017, and we will continue to provide
solutions for our fans to enjoy Clearly Canadian anytime and
anywhere," adds Howe
If you are a Retailer wishing to list Clearly Canadian, or have
any questions, you can contact support@clearlycanadian.com.
About The Clearly Food & Beverage Company
Clearly
Canadian (The Clearly Food & Beverage Company ULC) was founded
in 1987 and is one of North
America's signature premium food and beverage brands.
Clearly Canadian's mission is to "be a leading lifestyle brand that
promotes good thoughts, good words and good deeds", with a tagline
of "Clearly it's our Water", reinforcing the brand's unique
Canadian spring water from source that makes the brand unique and
so flavourful. Through its Clearly Community Challenge give-back
program, Clearly Canadian provides financial support to
crowdfunding campaigns and causes that align with the brand's core
values. Clearly Canadian sparkling waters are sourced from across
Canada's pristine springs, contain
natural fruit flavours with simple ingredients, and are bottled in
recyclable materials only. Additional information can be found by
visiting www.clearlycanadian.com or following the company on
Facebook or Instagram @ClearlyCanadian.
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SOURCE Clearly Canadian