With a Combined 40+ Years of Experience, Industry
Leaders Moffett and McNellis Bring Unmatched Thought Leadership and
Expertise to Analytic Partners
MIAMI, July 10,
2024 /PRNewswire/ -- Analytic Partners welcomes
Tina Moffett and Jason McNellis to their growing team, further
advancing their commitment to empowering brands with Commercial
Analytics.
"Tina and Jason are an absolute complement to our mission of
bringing Commercial Analytics to the world's leading brands. Both
our existing and prospective customers will benefit from the unique
perspectives and thought leadership they bring," shared
Nancy Smith, Analytic Partners
President and CEO.
"It's really a proud moment for Analytic Partners, that highly
respected industry analysts have chosen us to further their
careers. It's a testament to our position in the industry, and
their dedication to our mission is validation that we're
transforming how brands grow and succeed," she added.
Tina Moffett, an expert in
marketing analytics, will assume the role of VP, Corporate Strategy
and Development. Tina's extensive experience working for and with
Fortune 1000 corporations, including leading Forrester's B2C
marketing measurement and optimization research practice, have
established her as a trusted advisor and thought leader. Tina's
insights and industry knowledge will be instrumental in identifying
growth opportunities and driving incremental value to Analytic
Partners' customers.
"I am thrilled about joining industry leader Analytic Partners
as their VP of Corporate Development and Strategy. This role
presents an exciting opportunity to help drive strategic growth and
innovation, and to collaborate with both internal teams and clients
to guide Analytic Partners' vision, growth and operational
excellence," Tina shared.
Jason McNellis, an accomplished
analytics and technology strategist, joins as VP, Commercial
Analytics Ambassador. He brings an impressive record of enhancing
program design and developing insights and thought leadership at
Gartner, Forrester and multiple start-ups. Jason's most recent
experience at Gartner, where he advised on marketing measurement
programs and accelerated the adoption of marketing mix modeling
solutions, is key to his new role supporting customer conversion,
platform adoption and Analytic Partners' thought leadership
initiatives.
"I've worked with Analytic Partners as a client and as an
industry expert, and now I'm excited to add working with them as a
team member. I've researched the market extensively, and I
wholeheartedly believe that Commercial Analytics is a
differentiated solution capable of unleashing tremendous value for
our clients, especially when compared to what may initially seem to
be similar solutions. I'm looking forward to working with our
partners and prospects to clarify measurement misconceptions and
demonstrate how our Commercial Analytics solution can truly help,"
Jason shared.
Both Tina and Jason will report to Nancy
Smith, Analytic Partners President and CEO.
About Analytic Partners
Analytic Partners is the
leader in Commercial Analytics, providing adaptive solutions for
deeper business understanding and right-time planning and
optimization – for marketing and beyond. We turn data into
expertise so our customers can create powerful connections with
their customers and achieve commercial success. For more
information, visit analyticpartners.com.
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Photo:
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SOURCE Analytic Partners