Pioneering roll-out sets a new industry
standard for sustainability and minimizes food waste in 450+
locations across the country
NEW
YORK, July 17, 2024 /PRNewswire/ -- Too Good To
Go, the social impact company behind the world's largest
marketplace app for surplus food, and Whole Foods Market, the
world's leading natural and organic foods retailer, are thrilled to
announce their nationwide initiative to save good food from going
to waste. Starting today, customers will be able to purchase
Surprise Bags of surplus food items from over 450 Whole Foods
Market stores across the US through the Too Good To Go app.
This national grocery rollout sets a new standard for successful
businesses working together to drive meaningful change in the
retail industry and marks a significant step in both companies'
ongoing commitment to reduce food waste. By leveraging their
combined resources and expertise, Too Good To Go and Whole Foods
Market are paving the way for more sustainable practices across the
industry.
This groundbreaking initiative advances Whole Foods Market's
commitment of cutting food waste in half by 2030. By offering
surplus food items on the Too Good To Go marketplace, this
collaboration positively impacts the environment and provides
customers with access to high-quality fresh food. Customers will
choose between Prepared Foods Surprise Bags, containing soups and
ready-to-eat meals, priced at $9.99
for a $30 value, and Bakery
Surprise Bags featuring breads, muffins, scones, and cookies,
priced at $6.99 for a $21 value.
"We are thrilled to be part of the Too Good To Go community,"
said Caitlin Leibert, Vice President
of Sustainability, Whole Foods Market. "As part of our
purpose to nourish people and the planet, we continue to invest in
new and innovative ways to keep unsold food out of our landfills
and empower our customers to make environmentally conscious
choices. We're proud of the work we've done– just last year we
donated nearly 34 million pounds of food to food programs across
the country– but are so excited to expand that work with the help
of Too Good To Go."
With more than 100 million registered users across the world,
the Too Good To Go marketplace is a powerful tool for businesses to
connect with a hyper-engaged community committed to saving food
from being wasted. The collaboration with Whole Foods Market
simplifies surplus food management and is an expansion of Too Good
To Go's vision of a planet with no food waste.
"We are excited to join forces with Whole Foods Market, a
company known for its dedication to quality and one that shares our
passion for sustainability," said Chris
MacAulay, VP Operations North America, of Too Good To Go. "A
significant milestone, this collaboration allows us to give
millions of consumers across the country a simple way to join the
fight against food waste."
This initiative is part of a broader collective effort by both
companies to address global food waste. Whole Foods Market has long
been a leader in sustainable practices, from its unmatched Quality
Standards for ingredients and sourcing to recently celebrating 20
years as the first (and only) certified organic national grocer in
the United States. The
collaboration with Too Good To Go further amplifies these efforts
by addressing food waste at the retail level. By working together,
Whole Foods Market aims to save millions of meals annually,
ensuring that more people can enjoy wholesome food while minimizing
environmental impact.
Customers can start rescuing surplus food from Whole Foods
Market by downloading the Too Good To Go app, available on both iOS
and Android platforms. Together, Whole Foods Market and Too Good To
Go are making strides toward a more sustainable food system and
encouraging everyone to be part of the solution.
For more information, please visit Whole Foods Market
and Too Good To Go.
About Too Good To Go
Too Good To Go is a certified B
Corp social impact company that helps food distributors unlock
value from surplus food and reduce food waste. Too Good To Go
operates the world's largest marketplace for surplus food, with
more than 100 million registered users and 160,000 active partners,
across 18 countries in Europe and
North America.
The company partners with some of the industry's biggest players
across Grocery Retail, Bakery Cafe, Fast Casual, QSR, manufacturing
and wholesale, including Carrefour, ALDI, Unilever, Starbucks,
SPAR, Costa Coffee, and PAUL Group. With Surprise Bags, Too Good To
Go Parcels, and Too Good To Go Platform, Too Good To Go provides a
comprehensive range of surplus food management solutions for food
distributors across four verticals.
For more information, visit
https://www.toogoodtogo.com/en-us/press
About Whole Foods Market
Founded in 1980,
Austin-based Whole Foods Market is
the world's leading natural and organic foods retailer and the
first certified organic national grocer in the United States. Part of Amazon's Worldwide
Grocery Stores, Whole Foods Market serves customers in more than
530 stores across the U.S., Canada, and the U.K. To learn more about Whole
Foods Market, please visit
https://media.wholefoodsmarket.com.
For media inquiries, please contact:
Sarah Soteroff
Senior PR Manager, North
America
416.838.0077
ssoteroff@toogoodtogo.com
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SOURCE Too Good To Go