QuestionPro Acquires Cmiles CX
18 Julio 2024 - 7:03AM
QuestionPro, a global leader in survey and research, data and
insights services, has acquired Cmiles CX, a developer of 360o
customer experience and feedback tracking technology. QuestionPro
will integrate Cmiles CX's technology into its platform to
create a truly omni-channel approach to help brands more fully
measure customer satisfaction and loyalty. This strategic move
marks QuestionPro’s entry into the Egyptian market, showcasing its
commitment to transforming the regional CX landscape.
QuestionPro leverages a wide range of
AI and machine learning technologies, including Natural Language
Processing (NLP) and Generative AI, to analyze customer experience,
perception, feedback and chatter from surveys, social media, email
response and other sources as part of its Customer Experience (CX)
platform.
Cmiles CX pioneered the use of asking
customers to rate their experience at the point of delivery with a
simple “smiley face” rating system. Its kiosks, tablets and other
displays are in use at more than 800 physical locations and have
collected feedback from more than 25 million customers. Brands use
this data to better understand and improve the customer experience,
and importantly, address unhappy customers more quickly than
through other forms of feedback request.
Combining real-time/immediate customer
feedback to QuestionPro’s already comprehensive digital data
collection and analysis tools will give customers a fuller set of
data. The combined solution bridges the gap between digital and
physical, providing a holistic view of the customer journey and
enabling more effective improvements in customer satisfaction and
loyalty.
“While surveys and other forms of
customer feedback solicitation are proven to be effective, there’s
nothing quite like being able to take the pulse of a customer in
real time,” said Vivek Bhaskaran, founder and CEO of QuestionPro.
“The addition of this new, and highly informative, customer
feedback data integrated into our comprehensive CX platform will
result in even more insightful analysis for customers.”
“Our combined expertise and technology
will streamline feedback processes, enhance customer satisfaction,
and provide deeper insights into customer journeys by integrating
digital and physical touch points. We look forward to joining
forces with QuestionPro to bring our innovative solutions to a
wider audience,” stated Ahmed Hamdy, CEO of Cmiles CX.
About QuestionProFounded in 2006, QuestionPro
is a global provider of online survey and research services that
help companies make better decisions through data. Our fully
integrated online platform includes surveys, research &
insights, customer experience (CX) and workforce/employee
experience software. We additionally offer polling, journey
mapping, employee 360s, and data visualization. Our clientele
ranges from small businesses to Fortune 100 companies, who rely on
us for insights about customers, employees, and the marketplace.
With offices in the US, Canada, Mexico, U.K., Germany, Japan,
Australia, the United Arab Emirates and India, we offer customers
24-7 access to highly trained support specialists and engineers.
More information is available at www.questionpro.com.
About Cmiles
CXCmiles CX is a leading provider of 360° customer
experience and feedback-tracking solutions, utilizing innovative
kiosk technology for real-time feedback collection at physical
touch points. Their platform supports design-based innovation,
facilitated brainstorming, and 360-degree CX visualization,
enabling businesses to improve customer satisfaction and
loyalty.
Media Contact
John Williams, Scoville PR for QuestionPro
+1-206-660-5503, jwilliams@scovillepr.com