Tsingtao at the REVIVING CRAFT Exhibition: Fusion of Beer and Chinese Cuisine
22 Julio 2024 - 4:34AM
Business Wire
Tsingtao beer was highlighted at the REVIVING CRAFT exhibition
dedicated to Chinese crafts and contemporary design at the
prestigious Museum of Decorative Arts in Paris. This international
event, organized by the Sun Media group and China National Brand
Network with Yang Lan and Su Dan as co-curators, brought together
nearly 40 artists and 20 exhibitors to celebrate China's intangible
cultural heritage. The works presented, addressing themes of metal,
wood, water, fire, and earth, demonstrated the harmony between
nature and humanity, as well as the integration of traditions and
modern techniques.
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Tsingtao beer (Photo: Business Wire)
"Light of Sino-French Culture" Dinner in Honor of the
REVIVING CRAFT Exhibition
On July 8, Tsingtao was at the heart of a gala dinner where its
best beers accompanied starred dishes. This dinner, illustrating
the unique fusion between Tsingtao beer and Chinese cuisine,
showcased the quality and diversity of this historic brand.
Collaboration with Da Dong - founder of Da Dong Chinese
Artistic Conception Cuisine
In collaboration with Chinese chef Da Dong - a representative of
Chinese cuisine, Tsingtao created dishes inspired by its beers,
including the classic Tsingtao from 1903 and the augerta series,
known for its natural hop aromas. Gastronomic creations such as
"Powerful Duck," "Gold Medal Oysters," and "Beef That Turns the
World" were specially designed to harmonize with the flavors of
Tsingtao beers.
The "Beef That Turns the World" was particularly appreciated for
its pairing with Tsingtao beer, offering guests a unique culinary
experience.
An International Presence
Tsingtao's participation in this exceptional dinner demonstrated
the brand's ability to position itself on the international stage
by combining cultural heritage and innovation. The brewer is thus
committed to promoting Chinese beer culture worldwide by constantly
innovating and improving its products.
Commitment to Cultural Exchanges
By associating with events of this scale, Tsingtao shows its
commitment to fostering international cultural exchanges and
strengthening ties between China and other cultures. The brand's
future is based on quality, innovation, and the desire to create
enriching consumer experiences while contributing to the
development of global cultures.
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