The Devon Group and WorkTech Announce Alliance to Support Burgeoning HR Technology Community
30 Julio 2024 - 6:00AM
Global technology public relations leader The Devon Group today
announced its partnership with WorkTech, the most trusted source of
market intelligence and strategic advice for the HR tech industry.
Bringing together the expertise of both teams, this collaboration
represents a unique opportunity for HR technology solutions
providers seeking guidance around marketing and communications
strategy, corporate actions and more.
Founded by principal analyst George LaRocque,
WorkTech’s offerings include exclusive insights and research,
strategy and go-to-market services, support for fundraising and
M&A and ecosystem and partnership development programs. A
former practitioner with over 25 years in HCM, LaRocque’s deep
industry experience helps HR service providers, technology vendors
and investors navigate this rapidly evolving space through its
proprietary market intelligence. LaRocque is also the driving force
behind the Impact WorkTech global community and chair of the HR
Tech Investor Summit, held at the annual HR Technology Conference
& Exposition.
The Devon Group possesses a similar deep expertise in the HR
technology sector. Its founder and CEO, Jeanne Achille, ran payroll
and HR product management at two top-tier HR tech vendors before
starting the firm. Managing Partner Kate Achille combines more than
12 years of experience at Devon with recruitment brand leadership
at a Fortune 50 company. Together, they lead an agile team that
helps Devon clients build advocacy with key audiences that
influence buying decisions.
Kate Achille explained, “Devon clients rely on WorkTech’s
trusted data and insights to make better decisions and ‘see around
corners’ before it’s too late to enact change. Given our
like-minded approach to ensuring our clients' success, this
partnership will enable us to offer additional insights that were
previously unattainable.”
LaRocque shared, “When it comes to implementing impactful PR
strategies, The Devon Group is unsurpassed in this industry. They
understand the technology and know who to get in front of to
develop new audiences and reach target buyers. Through this
partnership, WorkTech and The Devon Group will leverage each team’s
expertise to ensure our clients reach their desired outcome.”
About WorkTech
WorkTech is a market analyst and advisory firm that is the
source of truth for industry data on Work and HR Tech innovation.
It provides market analysis, advisory services, data-driven
research, and exclusive insights on the future of work and emerging
technology that supports it. For more information on WorkTech or to
read up on the latest deals in the global Work Tech market, visit
www.1worktech.com.
About The Devon Group
Since 1994, The Devon Group has been helping technology
companies differentiate and promote the products, services and
thought leadership that advance organizational success. Through
Devon’s award-winning custom communications programs that drive
performance, innovation and growth strategies, the company’s
clients achieve increased revenue, brand awareness and audience
engagement. For more information, please visit www.devonpr.com.
Media Contact:
info@devonpr.com