- Sandy Springs, GA Gets First
Innovative, Social Dining Experience -
ATLANTA, July 30,
2024 /PRNewswire/ -- A new restaurant concept
now open in the Atlanta area is
shaking up the food service industry. Experiential Brands, a
leading portfolio of fast casual restaurant brands, announced today
the launch of its latest venture, SocialBites Food Hub. More than a
food hall, this innovative dining concept brings multiple unique
restaurant concepts – The Original Hot Chicken, INKED Tacos,
Flametown Burgers, and Pinsa Roman Pizza – under one roof.
Complemented by indoor and outdoor gathering spaces, interactive
decor, weekly entertainment programming, a full bar, and private
event capabilities, SocialBites offers elevated but affordable
dining and serves as a catalyst for community connection.
At the helm of this visionary concept is Aziz Hashim, founder and managing partner of NRD
Capital. With decades of franchising and restaurant experience as
both a franchisor and franchisee operating successful brands
including Dominos, KFC and Popeyes, Hashim is widely recognized as
one of the world's leading experts in the industry. Building on his
experience, Hashim and his team have created a new dining model
with simplified operations and a focus on guest experience.
"We saw an opportunity to create a business that is both
inviting for customers and compelling for investors. SocialBites
Food Hub is truly unlike anything the restaurant industry has seen
before, an entirely new category in the space," said Aziz
Hashim, Founder and CEO of Experiential Brands. "We combined the
best parts of franchising and restaurant operations with a
carefully crafted labor structure and streamlined operations to
deliver robust unit economics. Through our business model, we
believe a rapid return on investment, within about two years, is
achievable. For our guests, SocialBites Food Hub offers a vibrant
and interactive space where individuals, groups and families can
enjoy an experiential dining atmosphere alongside affordable
meals."
Each brand within SocialBites offers a limited menu, sharing a
common kitchen platform, point-of-sale system, and back of house,
ensuring efficiency and reducing operational complexities. By
converting second-generation spaces – including closed casual
dining locations - SocialBites significantly lowers initial
investment costs and opens faster than restaurants built from the
ground up. Designed to expand through both franchise and corporate
locations, SocialBites is poised for rapid growth and
scalability.
Later this year, a second company-owned SocialBites will open in
the Atlanta suburb of Woodstock, while site selection is underway
for additional locations, marking the beginning of a nationwide
expansion. Images of the SocialBites in Sandy Springs can be viewed here.
In addition to SocialBites, Experiential Brands is rapidly
expanding its portfolio and investment opportunities. The company
has established a presence internationally with non-traditional
restaurants in London and
Dubai and is set to
open The Original Hot Chicken with a brick-and-mortar location in
Toronto later this year.
Experiential Brands is also bringing The Original Hot Chicken,
Flametown Burgers, Inked Tacos, and Pinsa Roman Pizza to college
campuses in the U.S. this fall, adding to its non-traditional
portfolio. As the brand continues its expansion of delivery only
locations and off-premise consumption around the world, it remains
flexible to meet today's consumer preferences. To learn more about
Experiential Brands, visit: experiential-brands.com.
About Experiential Brands:
Experiential Brands is a portfolio of fast casual restaurant
brands designed to deliver rapid returns on invested capital for
franchisees. Consisting of five scalable brands including The
Original Hot Chicken, INKED Tacos, Flametown Burgers, Pinsa Roman
Pizza, and SocialBites Food Hub, Experiential Brands is led by one
of the franchise industry's most prolific leaders, Aziz Hashim. Visit
https://www.experiential-brands.com/ for additional information and
stay connected on LinkedIn.
About SocialBites:
Coined a Food Hub™, SocialBites™ is an
innovative new food service concept that brings together multiple,
distinct, and delicious food brands –– under one roof– with the
convenience of a single point of order, table service, and
entertainment programming to engage guests in a relaxed yet vibrant
atmosphere. A portfolio company of Experiential Brands,
SocialBites, was created in 2023 as a solution for reutilizing
medium to large restaurant spaces to act as catalysts for
connection while serving a variety of affordable, high-quality,
craveable food and beverage offerings. With engaging social
activities like trivia nights, Bingo, karaoke, and live music, as
well as interactive décor and games, SocialBites creates a unique
dining experience that caters to families, friends, and food
enthusiasts alike. It's more than a place to eat; it's a community
hub. For more information, visit GoSocialBites.com and follow along
on Instagram, Facebook.
Contact:
Morgan Gordon
mgordon@fish-consulting.com
(954) 893-9150
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SOURCE Experiential Brands