Amagi Partners with Anoki to Bring Contextual CTV Advertising to FAST
06 Agosto 2024 - 10:00AM
Business Wire
Amagi, a global leader in cloud-based SaaS technology for
Connected TV (CTV), is thrilled to announce a strategic partnership
with Anoki, Inc., a trailblazer in AI-powered contextual CTV
advertising. This dynamic collaboration accelerates the growth of
contextual advertising for free ad-supported streaming TV (FAST),
supercharging an era of AI transforming the CTV industry.
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Amagi partners with Anoki to accelerate
the growth of contextual advertising for free ad-supported
streaming TV (FAST), supercharging an era of AI transforming the
CTV industry. (Graphic: Business Wire)
Integrating with Amagi, Anoki's ContextIQ platform generates
contextual scene-level metadata on select content served by Amagi
using multi-model generative AI that goes much beyond genres and
text analysis. This ensures hyper-relevant ad placements—to the
right people at the right time, when they are primed and ready to
engage. ContextIQ also analyzes and evaluates the suitability of
scenes based on brand safety standards, and by focusing on the
content, not viewer data, makes it easy to adhere to new and
emerging regulatory frameworks around privacy.
"This partnership with Anoki aligns perfectly with our mission
to optimize ad delivery and monetization for FAST channels, as well
as ensure our customers have access to the latest in technology and
AI," said KA Srinivasan, Co-founder and Chief Revenue Officer.
"Anoki's advanced, AI-powered ContextIQ is the best in class in
contextual advertising and will boost viewer engagement and
maximize the monetization potential of FAST. ContextIQ also
enhances our recently announced Zero Slate innovation, offering
unparalleled efficiency and user experience."
"Our cutting-edge AI assures ads are highly relevant and
contextually aligned with the content viewers are watching.
ContextIQ upends traditional advertising and ensures maximum viewer
engagement, brand safety, and adherence to privacy standards.
Partnering with Amagi, an important platform in the FAST ecosystem,
allows us to bring our advanced contextual targeting capabilities
to a wider audience," said Raghu Kodige, Founder and CEO of
Anoki.
By combining Amagi's comprehensive platform for FAST with
Anoki's state-of-the-art AI technology for contextual advertising,
this partnership aims to bring new possibilities to the CTV
advertising landscape. The two companies will work together on
AI-powered innovations to create new ad formats, improve viewing
experiences, and enhance content monetization in the growing CTV
space.
Amagi provides a complete suite of channel creation,
distribution, and monetization solutions. Amagi’s global clients
include ABS-CBN, AccuWeather, A+E Networks UK, beIN Sports,
Cineverse, Cox Media Group, Fremantle, Gannett, Gusto TV,
NBCUniversal, PAC-12, Tastemade, and The Roku Channel.
About Amagi
Amagi is a next-generation media technology company that
provides cloud broadcast and targeted advertising solutions to
broadcast TV and streaming TV platforms. Amagi enables content
owners to launch, distribute, and monetize live, linear channels on
Free Ad-supported Streaming TV and video services platforms. Amagi
also offers 24x7 cloud-managed services, bringing simplicity,
advanced automation, and transparency to all broadcast operations.
Overall, Amagi supports 800+ content brands, 800+ playout chains,
and 5000+ channel deliveries on its platform in over 150 countries.
Amagi has a presence in New York, Los Angeles, London, Paris,
Melbourne, Seoul, Singapore, and broadcast operations in New Delhi,
and innovation centers in Bengaluru, Zagreb, and Łódź.
FAST Resources:
- Register for the upcoming Amagi FAST Conference in Los
Angeles.
- Discover the three critical pillars of FAST measurement and
strategies to optimize them. Download our latest FAST report.
About Anoki
Anoki is a pioneering AI company revolutionizing the
world of connected TV (CTV), from content discovery to advertising
and engagement. Anoki empowers content partners, CTV platforms, and
advertisers to connect with their target audiences with
unparalleled precision for maximum impact. Our suite of innovative
solutions - Live TVx (AI-enhanced native FAST service),
ContextIQ (AI-powered contextual CTV advertising), and
AdMagic (GenAI for video ad creation and personalization) -
harnesses the power of cutting-edge AI to deliver
hyper-personalized viewing experiences that seamlessly integrate
high-quality content and contextually relevant and dynamically
customized ads that resonate deeply with viewers. Learn more at
anoki.ai.
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version on businesswire.com: https://www.businesswire.com/news/home/20240806605202/en/
Amagi: Aashish Washikar Director - Corporate
Communications M: +91 9533390005 E: aashish.washikar@amagi.com
www.amagi.com
Anoki Anirban Datta President & CMO
anirband@anoki.tv