ShopRite Pharmacy is adding Grocery TV to
select store pharmacies
NEW
YORK, Aug. 13, 2024 /PRNewswire/ -- Grocery TV
today announced the expansion of its in-store retail media network
into pharmacies, providing brands and retailers with another key
touchpoint to engage shoppers and provide valuable health-related
information to pharmacy customers during their store visit. Grocery
TV's in-store digital pharmacy solution has been rolled out with a
number of the retailers in its network including ShopRite Pharmacy,
part of ShopRite, a leading regional grocer in the Northeast.
"For both retailers and brand advertisers, pharmacy represents a
valuable touchpoint with customers, especially for healthcare,
pharma, and fitness-focused products or services," said
Don Oelke, COO and co-founder at
Grocery TV. "Many of the supermarkets in our network have
pharmacies, so it was a natural next step to provide a tailored,
in-store retail media experience for that part of the store."
Grocery TV's curated content strategy for pharmacy includes
their new health and wellness focused video channels, retailer
messaging, and contextually relevant brand advertising to engage
and inform shoppers while they're waiting in line or passing by the
pharmacy. Retailers are leveraging Grocery TV's Content
Management System to launch and manage messaging in their pharmacy
departments in real time.
Health and wellness brands will be able to reach nearly 28
million shoppers in Grocery TV stores with pharmacies or expand
their reach by including stores with proximity to major pharmacies.
The pharmacy has a higher dwell time than other touchpoints within
the store, giving retailers and brands greater opportunity to share
important health-related and pharmacy messages with shoppers
waiting to pick up their prescriptions.
ShopRite stores that are bringing Grocery TV into the pharmacy
area can use the in-store retail media network to promote
prescription savings programs and information about the pharmacy
and other health-related offerings to customers in-store.
"ShopRite Pharmacy is excited to be expanding the in-store
retail media network into the pharmacy area with Grocery TV," said
Darren Caudill, Chief Sales Officer
for Wakefern Food Corp., the retailer-owned cooperative
and logistics and merchandising
arm for ShopRite stores. "They've streamlined the
process of adding new touchpoints in our stores, and made it simple
for us to manage our in-store messaging through their content
management system so that we can deliver important information to
our ShopRite Pharmacy customers."
Beyond pharmacy, Grocery TV offers retailers the ability to
connect any existing digital signage or stand up new digital
signage as part of their in-store retail media network, opening up
opportunities across key moments throughout the shopper journey.
With each new touchpoint, Grocery TV works with retailers to
achieve the best customer experience.
About Grocery TV
Grocery TV is the leading in-store
retail media platform in U.S. grocery, powering nearly 5,000
stores. They currently work with over 100 retailers including
ShopRite, Smart & Final, and Winn-Dixie to manage their
in-store retail media network, elevate their shopper experience,
and generate incremental revenue. Brands leverage Grocery TV to
reach nearly 1 in 4 Americans in brick-and-mortar grocery stores
and engage shoppers at key moments throughout their store visit.
Grocery TV makes it easy for brands and retailers to launch and
manage digital advertising campaigns throughout the grocery store
through their Content Management System (CMS) as well as
integrations with all major DSPs. For more information, please
visit www.grocerytv.com.
About ShopRite:
ShopRite is the registered trademark
of Wakefern Food Corp., a retailer-owned cooperative based in
Keasbey, NJ, and the largest
supermarket cooperative in the United
States. With hundreds of supermarkets located throughout
New Jersey, New York, Pennsylvania, Connecticut, Delaware and Maryland, ShopRite serves millions of
customers each week. Through its ShopRite Partners In Caring
program, ShopRite is dedicated to fighting hunger in the
communities it serves. Since the program began in 1999, ShopRite
Partners In Caring has donated nearly $62
million to food banks that support more than 2,200 worthy
charities. As a title sponsor of the ShopRite LPGA Classic
Presented by Acer, ShopRite has donated $40
million to local organizations, hospitals and community
groups. For more information, please visit www.shoprite.com.
Please reach out to Ashley
Nickell (ashley@grocerytv.com) for press inquiries.
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SOURCE Grocery TV