MISSISSAUGA, ON, Aug. 16,
2024 /CNW/ - In the early hours of August 12th, a giant unknown object
appeared in Toronto's Trinity
Bellwoods Park, following the Perseids meteor shower. This
unidentified object crashed into a park bench, tearing up the
ground below. Luckily, no one was injured. After three days of
online chatter, speculations and real-life investigation – the
object cracked open, spilling out boxes of Kellogg's Two Scoops
Raisin Bran® Crunch cereal, much to the surprise and
excitement of Torontonians. The object, a giant granola cluster,
was activated to announce Kellogg's Two Scoops Raisin Bran®
Crunch cereal's Canadian launch.
Leveraging the key product features and the mystery of outer
space, the Crunchorite design combined the rockiness of a meteorite
with the deliciousness of an oat cluster. The physical cluster was
created using space-age foam to create a sizeable 5.3ft x 3.8 x 3.8
ft object weighing a whopping 160lbs. Filled with 100 boxes of
Kellogg's Two Scoops Raisin Bran®
Crunch cereal, the cracking open of the Crunchorite was
a delight for Torontonians!
Available at major retailers across Canada, Canadians can now
enjoy Kellogg's Two Scoops Raisin
Bran® Crunch cereal, a delicious blend of crunchy
oat clusters, tasty multi-grain flakes and juicy raisins with the
taste of golden honey.
"We are so excited to be bringing the beloved
Kellogg's® Raisin Bran Crunch to Canadian
consumers. This delicious spin of the classic Kellogg's®
Raisin Bran is sure to delight Canadians with its crunchy and
delicious taste," says Jeff
Chatterton, Head of Marketing Canada, WK Kellogg Co. "At WK
Kellogg Co we continue to expand our offerings to the Canadian
market, with Kellogg's® Raisin Bran Crunch being
the newest addition."
"When we realized the Perseids meteor shower and the
Kellogg's® Raisin Bran Crunch launch were happening on
the same day, it was like the stars aligned," noted Steve Persico, CCO at Leo Burnett Toronto. "It
just made sense to introduce Canadians to one of the crunchiest
cereals on Earth with a bang."
The launch of Kellogg's Two Scoops Raisin
Bran® Crunch cereal is supported with strategy and
creative led by Leo Burnett Toronto, media buying by Starcom and PR
communications by MSL Canada.
ABOUT WK KELLOGG CO
At WK Kellogg Co, we bring our best to everyone, every day
through our trusted foods and brands. Our journey began in 1894,
when our founder WK Kellogg reimagined the future of food with the
creation of Corn Flakes, changing breakfast forever. Our
iconic brand portfolio includes Kellogg's Frosted
Flakes®, Rice Krispies®, Froot
Loops®, Kashi®, Special K®,
Kellogg's Raisin Bran®, and Bear
Naked®. With a presence in the majority of
households across North America,
our brands play a key role in enhancing the lives of millions of
consumers every day, promoting a strong sense of physical,
emotional and societal wellbeing. Our beloved brand characters,
including Tony the Tiger® and Toucan
Sam®, represent our deep connections with the
consumers and communities we serve. Through our sustainable
business strategy – Feeding HappinessTM – we aim
to build healthier and happier futures for families, kids and
communities. We are making a positive impact, while creating foods
that bring joy and nourishment to consumers. For more information
about WK Kellogg Co and Feeding Happiness, visit
www.wkkellogg.com.
SOURCE WK Kellogg Co