Guanghua Review from cctv.com Relates the Story Behind the
Viral Travel Vlogger and His Hit Series on #ChinaTravel
ALXA LEAGUE, China,
Sept. 30, 2024 /PRNewswire/ --
China's influencer economy has
opened up a new way of life for foreigners residing in the country,
giving them opportunities to explore Chinese cuisine, travel, and
culture from fresh perspectives. This trend has struck a chord with
Chinese fans of the influencers, fueling the popularity of
#ChinaTravel. One prime example is "Lao Wang in China", an Iraqi food vlogger whose social
media presence has attracted over 20 million followers. Recently,
Lao Wang guest-starred on CCTV digital media's Beauty in
China, embarking on a
live-streamed cultural journey in Ejina Banner, Alxa League, Inner
Mongolia Autonomous Region.
As expected, it was a hit. Ejina, as a travel destination,
garnered massive traffic and discussion on both official and social
media platforms, further boosting Lao Wang's popularity among
Chinese audiences.
Beauty in China is
a live-streaming digital media program that explores the natural
and cultural landscape and brings daily life experiences to
viewers. Lao Wang and fellow journalists act as local tour guides
and cultural experience officers, offering immersive experiences on
platforms like Weibo, WeChat Channels, and Douyin, the Chinese
version of TikTok. From tasting local specialties in the Ejina
Populus Euphratica Forest to exploring the vibrant nightlife in a
historic neighborhood, Lao Wang's unique collaboration with Chinese
media has allowed viewers from China and beyond to rediscover this small town
in northwest China.
As a seasoned travel vlogger, Lao Wang showcased his
culinary expertise in the program. He shared his first impression
of the Inner Mongolian breakfast, commenting, "Once tasted, it's
unforgettable." He sampled various Ejina delicacies in the Populus
Euphratica forest, including milk tea, milk skin, dried camel meat,
and camel yogurt, constantly praising each dish. He also revealed,
"Every place I visit deeply resonates with me. I want to document
each day of my extraordinary life and share the kind, authentic
China with my hometown."
The table filled with unique camel delicacies highlighted
Ejina's camel industry. Dubbed "China's Camel Town", Ejina Banner boasts a
modern camel processing facility that produces nearly 2 tons of
camel milk each day, according to local media reports. A range of
camel-related by-products has also been developed, including dried
camel meat, camel meat and sand onion pies, braised camel ribs,
butterfly-shaped camel hoof dishes, and camel yogurt.
Trailing behind CCTV's cameras and following Lao Wang's lead,
Ejina has rightly earned its place in the limelight. The
captivating destination not only includes the ancient city of
Heishui, buried beneath the sands, but also showcases majestic
Populus Euphratica trees that proudly pierce through the desert
vistas. Juyan Lake truly embodies
the poetic imagery from an ancient Chinese verse: "The evening sun
and a lonely wild duck fly together, while the autumn water
reflects the hues of the sky." Lao Wang found himself deeply moved
by the warmth and hospitality of the Inner Mongolians, coupled with
the delightful camel-infused delicacies they offered.
The program featuring a foreign young man's journey through
breathtaking landscapes and exquisite cuisine in collaboration with
leading Chinese media has sparked lively discussions across social
media platforms. It has also given countless local followers a
fresh perspective of their hometown, which has now gone viral.
Eager to showcase their pride, they have rallied behind the young
man, exclaiming, "Welcome all to the enchanting Ejina!"
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