LONDON, July 7, 2021 /PRNewswire/ -- CentralNic
Group plc (AIM: CNIC), the fastest-growing company in the domain
name industry, with over 45 million domains using its platforms,
today announced that it has established a Data and Artificial
Intelligence ("AI") Group to leverage its vast data sets.
CentralNic stores, manages, and is exposed to huge datasets that
can be used for advanced analysis. Examples include; navigation
data on tens of millions of daily DNS queries, ad-tech data on
tens of millions of domain advertisements, site usage data on
hundreds of millions of unique visits and millions of monthly
clicks, and similarly extensive data on transactions and
registrations.
These extremely large data sets lend themselves perfectly to AI
and machine learning applications that can be used to provide a
large array of initiatives which will benefit both the Company and
our customers. These include; improved customer service,
optimised business operations and decision making, enhanced
marketing, reduced customer churn and automated detection of
non-compliant customer activity.
CentralNic's online marketing companies have advanced data
capabilities as part of their core business which make
extensive use of machine learning. The new Data and AI Group
will ensure these capabilities are utilised across the whole
Company, bringing together 14 data analysts from different business
units and integrating all of the Company's data sets and data
expertise.
The team will be headed by Chief Data Scientist, Dr.
Pawel Rzeszucinski, a prominent
expert in data and Artificial Intelligence.
Pawel will be responsible for leading the development and
implementation of CentralNic's data strategy. A member of the
European Commission's AI Alliance, Pawel is a leading expert in
ethical use of AI. He will ensure that the Group remains at the
forefront of online privacy, fully compliant with GDPR, and all
planned new Privacy policies from Governments and tech platform
partners like Google and Apple. CentralNic is also a leader in
protecting internet users through its sophisticated software,
dedicated anti-abuse teams, and partnerships with such entities as
the Global Cyber Alliance.
Pawel received his doctorate in engineering from the University
of Manchester, where he
collaborated with the UK's Ministry of Defence. He worked as Senior
Scientist at ABB Corporate Research Centre (a global technology
company with revenues of $26bn) and
Senior Risk Modeler for HSBC, before joining CentralNic Poland as
Chief Data Scientist. Pawel has presented to major legislative
bodies, think tanks and international conferences such as The
European Parliament and European Internet Forum, and is a regular
contributor to The Forbes Technology Council of articles relating
to AI and data.
Ben Crawford, CentralNic Group
CEO, commented: "This development is a significant step
forward towards us maximising the potential of the considerable
data, knowledge and expertise we have across the Group. It is an
important step for CentralNic in its strategy to create an
omnichannel digital platform, providing easy access to all of the
Group's services and solutions for end-to-end customer
journeys which include; purchasing and selling domains,
hosting and promoting fully equipped e-commerce websites,
protecting brands online and monetising internet traffic."
About CentralNic Group plc
CentralNic (AIM: CNIC) is a London-based AIM-listed company that drives
the growth of the global digital economy by developing and managing
software platforms that allow businesses globally to buy
subscriptions to domain names for websites and email, monetise
domain names, and protect their brands online. Its core growth
strategy is identifying and acquiring cash-generative businesses in
its industry with annuity revenue streams and exposure to growth
markets and migrating them onto the CentralNic software and
operating platforms.
CentralNic operates globally with customers in almost every
country in the world. It earns recurring revenues from the
worldwide sales of internet domain names and other services on an
annual subscription basis.
For more information please
visit: www.centralnicgroup.com
Contact: media@centralnic.com
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