TIDMTRMR
RNS Number : 4582P
Tremor International Ltd
19 October 2021
19 October 2021
Tremor International Ltd
("Tremor" or the "Company")
Strategic Acquisition Strengthens Tremor's End-to-End CTV &
Video Technology Stack
$14.7 million acquisition of Spearad, a TV media management
platform and ad server, to be integrated with Unruly
Tremor International Ltd. (NASDAQ/AIM: TRMR ), a global leader
in Video and Connected TV ('CTV') advertising, announces the
strategic acquisition of Spearad , a global CTV Video ad server and
media mana gement platform purpose-built for broadcasters and TV
content companies to deliver seamless TV-like experiences in CTV
and Over-the-Top ('OTT' ) environments, with the same advanced
controls and capabilities of linear TV (the "Acquisition").
The consideration for the Acquisition is $14.7 million, of which
$11.0 million is being satisfied from the Company's existing cash
reserves , with the remaining $3.7 million being satisfied by the
issue of 370,000 ordinary shares of NIS 0.01 in the Company,
subject to transfer and other contractual restrictions to be
released gradually over a three-year period (the "Consideration
Shares ").
Spearad's ad server technology will be integrated into Tremor's
Unruly SSP, enabling CTV header bidding, channel inventory and ad
pod management - complementing the Company's existing robust
end-to-end technology stack, which also includes the Tremor Video
DSP.
Ofer Druker, Chief Executive Officer of Tremor, commented:
"Tremor's consistent, primary focus on video and CTV has proven
prescient in today's market, leading to meaningful growth across
our exchange and putting us ahead of platforms only recently
evolving from display. The Acquisition further strengthens our
leadership position as a video-first end-to-end platform , which
provides real efficiencies for global advertisers, media companies
and broadcasters in an ecosystem increasingly centred on Connected
TV .
We're excited to welcome Spearad to Tremor , as well as its
founders , Erhard Neumann and Mark Thielen - with their deep
expertise in addressable TV - to our leadership team."
Spearad's technology platform and its proprietary data assets
enable publishers to centrally manage both direct-sold and
programmatic campaigns and improve ad pod monetization. Spearad was
founded in 2019, in Germany, by Erhard Neumann and Mark Thielen.
Its customer base spans Europe, the US and Asia.
Erhard Neumann, Chief Executive Officer of Spearad , added:
"We are delighted to join Tremor's CTV team to offer complete
media management solutions through a fully integrated SSP and ad
server. With CTV viewership reaching an all-time high, this
integration couldn't come at a better time. We look forward to our
partnership with the Tremor team and working on the next generation
of features that we believe will ultimately propel the industry
forward."
For further information please contact:
Tremor International Ltd Via Vigo Consulting
Ofer Druker, Chief Executive Officer
Sagi Niri, Chief Financial Officer
finnCap Ltd Tel: +44 20 7220 0500
Jonny Franklin-Adams / James Thompson (Corporate
Finance)
Tim Redfern / Dicky Chambers (ECM)
Stifel Nicolaus Europe Limited Tel: +44 20 7710 7600
Fred Walsh
Alain Dobkin
Nick Adams
Richard Short
Vigo Consulting Tel: +44 20 7390 0230
Jeremy Garcia tremor@vigoconsulting.com
Antonia Pollock
Kate Kilgallen
The information contained within this announcement is deemed by
the Company to constitute inside information.
Admission and Total Voting Rights
Application has been made for the 370,000 Ordinary Shares to be
admitted to trading on AIM ("Admission") and dealings are expected
to commence on 22 October 2021.
The Consideration Shares will rank pari passu with the existing
issued Ordinary Shares and will have the right to receive all
dividends and other distributions declared, made or paid in respect
of the Ordinary Shares following Admission.
The total number of Ordinary Shares in issue following Admission
will be 182,120,276 including 28,891,296 Ordinary Shares
reclassified as dormant shares under the Israeli Companies Law
(without any rights attached thereon ). The Company holds these
dormant shares in Treasury. Accordingly, the figure of 153,228,980
may be used by shareholders as the denominator for the calculations
by which they will determine if they are required to notify their
interest in, or a change to their interest in the Company under the
FCA's Disclosure Guidance and Transparency Rules.
About Tremor International
Tremor International is a global company offering an end-to-end
technology advertising platform, operating across three core
capabilities - Video, Data and CTV. Tremor International's unique
approach is centered on offering a full stack of end-to-end
solutions which provides it with a major competitive advantage
within the video advertising ecosystem.
Tremor Video helps advertisers deliver impactful brand stories
across all screens through the power of innovative video technology
combined with advanced audience data and captivating creative
content. Tremor Video's innovative video advertising technology has
offerings in CTV, in-stream, out-stream and in-app.
The media side of Tremor International, Unruly, drives real
business outcomes in multiscreen advertising. Its programmatic
platform efficiently and effectively delivers performance, quality,
and actionable data to demand and supply-focused clients and
partners. Tremor International has a meaningful number of direct
integrations with publishers, unique demand relationships with a
variety of advertisers and privileged access to News Corp
inventory. Unruly connects to the world's largest DSPs and is
compatible with most Ad Age top 100 brands.
Tremor International is headquartered in Israel and maintains
offices throughout the United States, Canada, Europe, Asia-Pacific
and Australia and is traded on the London Stock Exchange (AIM:
TRMR) and NASDAQ (TRMR).
Forward Looking Statements
This press release contains forward-looking statements,
including forward-looking statements within the meaning of Section
27A of the United Stated Securities Act of 1933, as amended, and
Section 21E of the United States Securities and Exchange Act of
1934, as amended. Forward-looking statements are identified by
words such as "anticipates," "believes," "expects," "intends,"
"may," "can," "will," "estimates," and other similar expressions.
However, these words are not the only way Tremor identifies
forward-looking statements. All statements contained in this press
release that do not relate to matters of historical fact should be
considered forward-looking statements, including without limitation
statements regarding the potential benefits associated with the
acquisition of Spearad, continued shift in the industry towards
programmatic buying, the growth of video and CTV, benefits of any
of Tremor's or Unruly's commercial partnerships and any other
statements related to its future financial results. These
statements are neither promises nor guarantees but involve known
and unknown risks, uncertainties and other important factors that
may cause Tremor's actual results, performance or achievements to
be materially different from its expectations expressed or implied
by the forward-looking statements, including, but not limited to,
the following: negative global economic conditions, potential
negative developments in the COVID-19 pandemic and how those
developments may adversely impact Tremor's business, customers and
the markets in which Tremor competes, changes in industry trends,
other negative developments in Tremor's business or unfavorable
legislative or regulatory developments. Tremor cautions you not to
place undue reliance on these forward-looking statements. For a
more detailed discussion of these factors, and other factors that
could cause actual results to vary materially, interested parties
should review the risk factors listed in Tremor's Registration
Statement on Form F-1, which was filed with the U.S. Securities and
Exchange Commission (www.sec.gov) on June 17, 2021. Any
forward-looking statements made by Tremor in this press release
speak only as of the date of this press release, and Tremor does
not intend to update these forward-looking statements after the
date of this press release, except as required by law.
Tremor and Unruly, and the Tremor and Unruly logo are trademarks
of Tremor International Ltd. in the United States and other
countries. All other trademarks are the property of their
respective owners. The use of the word "partner" or "partnership"
in this press release does not mean a legal partner or legal
partnership.
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END
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(END) Dow Jones Newswires
October 19, 2021 02:00 ET (06:00 GMT)