The Largest Consumer Survey of Product
Innovation Names Crest Gum Detoxify As the Oral Care Category
Winner
Crest® Gum Detoxify™, a specially formulated toothpaste that
reaches below the gum line to significantly improve gum health, has
been named Product of the Year for 2019, by Kantar, a global leader
in consumer research. Crest Gum Detoxify has been awarded the top
honors in the Oral Care category.
Crest developed Gum Detoxify with Activated Foam technology that
neutralizes harmful plaque bacteria that lurk below the gum line
that even the most diligent brushers have trouble with. The
Activated Foam seeks out bacteria by penetrating hard to reach
places, gently cools gums during and after brushing, and goes
around and below the gum line for lasting gum protection.
“We’re so proud that Crest Gum Detoxify has been awarded top
honors in the Oral Care category by such a respected group,
recognizing the best product innovations,” said Carlos De Jesus,
Vice President of North America Oral Care. “We designed a paste
that helps users go beyond regular brushing and focus on building a
routine that achieves lasting gum protection because we know that
gum problems and plaque build-up are a root cause of many issues,
including bad breath, tartar buildup, cavities and gingivitis.”
“Backed by the votes of over 40,000 everyday consumers, the
distinctive Product of the Year logo helps shoppers identify the
best new products in the supermarket, and saves them valuable time
and money during the shopping
experience,” said Mike Nolan, CEO of Product of the
Year. “In an increasingly competitive and saturated
marketplace, the Product of the Year seal of approval gives our
winning products a powerful tool proven to increase product trial,
consumer awareness, distribution and sales."
For over 30 years globally, and 11 years in the US, Product of
the Year has guided consumers to the best products on the market by
recognizing companies and brands for quality and product
innovation. Each year, Product of the Year accepts entries from
consumer packaged goods that demonstrate innovation, and were
launched within the previous year. The entries span a wide breadth
of product categories, such as food, beverages, personal care,
household care and more, with one product being chosen as a winner
in its category through a nationally representative online study of
40,000 consumers conducted by Kantar.
The complete list of the 36 winning products of the 2019 Product
of the Year Award can be found at productoftheyearusa.com, and
follow along socially with #POYUSA2019 on Instagram, Facebook and
Twitter.
Crest Gum Detoxify is available in Deep Clean, Extra Fresh,
Gentle Whitening, and Two-Step varieties and can now be found at
Drugstores, mass retailers and eCommerce sites. For more
information about Crest Gum Detoxify, visit www.crest.com, Like
Crest on Facebook or follow @Crest on Twitter and Instagram to
receive updates and learn more about oral health.
About Crest
A trusted leader in oral health, Crest was the first oral care
brand to secure the ADA Seal of Acceptance for a clinically proven
fluoride toothpaste. Since first introducing fluoride toothpaste 54
years ago, it is estimated that Crest has helped prevent countless
cavities in the United States. Headquartered in Cincinnati, OH,
Crest is owned and distributed by The Procter & Gamble
Company.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please
visit www.pg.com for the latest news and information
about P&G and its brands.
About Product of the Year:
Product of the Year is the world's largest consumer-voted award
for product innovation. Established over 30 years ago, POY
currently operates in over 40 countries with the same purpose:
Guide consumers to the best products in their market and reward
manufacturers for quality and innovation. Product of the Year
winners are backed by the votes of 40,000 consumers in a national
representative study conducted by research partner Kantar, a global
leader in consumer research. The award is a powerful merchandising
program for marketers proven to increase product sales,
distribution and awareness. Winning products are announced in
February each year and receive the right to use the Product of the
Year logo in marketing communications for two years. For more
information, visit productoftheyearusa.com.
About Kantar:
Kantar is the world’s leading marketing data, insight and
consultancy company. We know more about how people live, feel,
shop, vote, watch and post worldwide than any other company.
Working across the entire sales and marketing lifecycle, we help
brands uncover growth in an extraordinary world. Kantar is part of
WPP and its services are employed by over half of the Fortune 500
companies in 100 countries.
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version on businesswire.com: https://www.businesswire.com/news/home/20190208005066/en/
Crest Media:Citizen Relations for CrestCarla Ellison,
(212) 613-4916carla.ellison@citizenrelations.com
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