Bidstack Group PLC Bidstack signs contract with AppNexus (7809I)
12 Agosto 2019 - 11:09AM
UK Regulatory
TIDMBIDS
RNS Number : 7809I
Bidstack Group PLC
12 August 2019
Certain information contained within this Announcement is deemed
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the Market Abuse Regulation (EU) No. 596/2014 ("MAR"). Upon
publication of this Announcement, this information is considered to
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12 August 2019
Bidstack Group PLC ("Bidstack" or "the Company")
Bidstack signs contract with global programmatic marketplace,
AppNexus
First contract with a top 10 worldwide demand side platform
Bidstack Group plc (AIM: BIDS.L), the native in-game advertising
group, following the successful conclusion of technical trials and
test marketing, has today signed a contract with AppNexus, Inc.,
("AppNexus") one of the world's largest independent marketplaces
for digital advertising and powerful enterprise technology for
buyers and sellers of digital ads.
New York headquartered AppNexus provides a platform for
real-time advertising across multiple devices. The AppNexus
platform offers supply and demand in the form of a real time
bidding marketplace, with the result that advertisers are able to
find the right audiences at the right time for their campaigns to
enable better performance. AppNexus' platform's architecture
enables highly scalable ad serving.
This is Bidstack's first contract with a top 10 worldwide
programmatic demand side platform ("DSP") and means Bidstack's
in-game advertising inventory will be available on AppNexus'
programmatic platform for global advertising campaigns.
Global gross revenues for AppNexus for 2017 have been estimated
to be in the region of US$2 billion. AppNexus was acquired by
AT&T for an estimated US$1.6 billion in 2018.
AppNexus claims it transacts a peak of 11.4 billion daily
impressions, that its marketplace handles more traffic each day
than Visa, Nasdaq and the NYSE combined and that it sees more than
108 billion available advertising impressions across global markets
every day, giving reach spanning all continents. AppNexus has 23
offices in North America, Latin America, Europe, Asia and
Australia.
Amongst its customers, AppNexus has partnered with Microsoft to
deliver more than 700 billion impressions annually in the AppNexus
ecosystem, across display, video, and mobile channels. For the past
eight years, Microsoft has worked hand-in-hand with AppNexus to
develop new advertising technology products and find new ways to
make digital advertising a better experience for brands and
consumers alike.
James Draper, CEO of Bidstack, commented:
"This is a significant step for Bistack, signing a deal with a
truly global DSP. Successful connections with DSPs of the size of
AppNexus will make Bidstack's inventory available to the world's
largest advertising agencies and brands.
Getting here is testament to the incredible work our technology
and product teams have put in to ensure that the world's largest
programmatic platforms can now make our inventory available to
their customers. Going programmatic is essential to our business,
to unlock global digital advertising budgets and to enable
frictionless scale.
This is another meaningful milestone on our journey to become
the de facto destination for global digital advertisers to buy
in-game advertising.
Thanks to our friends at AppNexus, we look forward to working
with you."
Contacts
Bidstack Group PLC
James Draper, CEO +44 (0) 7850 341 885
SPARK Advisory Partners Limited (Nomad)
Mark Brady/Neil Baldwin/James Keeshan +44 (0) 203 368 3550
Peterhouse Capital Limited (Broker)
Eran Zucker/Lucy Williams/Duncan Vasey +44 (0) 20 7409 0930
ENDS
Notes to editors
Bidstack is an advertising technology company which provides
dynamic, targeted and automated native in-game advertising for the
global video games industry across multiple platforms. Its
proprietary API technology is capable of inserting adverts into
natural advertising space within video games across multiple video
games platforms (mobile, PC and console).
Bidstack's customers are games publishers and developers and
advertising agencies, brands and programmatic advertising
platforms. Bidstack contracts exclusive access to the native
in-game advertising space within video games from their developers
or publishers and sells that advertising space either direct to
specific brands and their agencies or through programmatic
advertising platforms.
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END
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