Location Sciences Group PLC Contract (5512X)
01 Septiembre 2020 - 1:00AM
UK Regulatory
TIDMLSAI
RNS Number : 5512X
Location Sciences Group PLC
01 September 2020
Location Sciences Group PLC
("Location Sciences" or the "Company")
Contract with InMarket
Location Sciences (AIM: LSAI), the leading location data
verification company, announces that it has signed up the first
customer to its Verify Audience platform. InMarket , the US leader
in 360-degree consumer intelligence and real-time activation, has
become the first-to-market in the US to buy verified local
audiences and optimise cross-channel campaigns.
The agreement follows successful paid for tests across multiple
agencies and suppliers completed in the first half of 2020. The
Verify Audience platform allows brands, agencies and suppliers to
check the validity of location based derived audience segments, a
review of historical movements in contrast to Verify Proximity,
which validates the real time locations of mobile devices as
digital advertising campaigns are delivered. This, importantly,
broadens the appeal of the Verify product suite to agencies, brands
and suppliers, and gives Location Sciences access to the audience
segment industry, which is a significant part of the overall
location-based advertising market.
The new partnership will allow InMarket to offer its customers
independently verified audience segments. The Verify third-party
seal of quality, ensures InMarket's customers have a high level of
confidence its target audiences will be reached and differentiates
its product in a highly competitive marketplace.
InMarket will be the first company to use Location Sciences'
independent audit process - which analyses the source, quality and
accuracy of the location data used - to verify its suite of up to
1,000 location derived audiences. Location Sciences will audit each
InMarket audience sold (on marketplaces or via managed service) to
provide buyers complete transparency into the data quality and
accuracy used to build them.
Mark Slade, CEO of Location Sciences, commented: "We are
delighted to announce this partnership with InMarket so soon after
the launch of our Verify Audience platform in the US. Location data
used to build audiences in ad-tech can be extremely valuable, but
it can be very difficult for buyers to differentiate the best from
the worst data. The fact that InMarket has grasped the opportunity
to take the lead in the marketplace when it comes to transparency
is a testament to its business and data quality. It is clear that
buyers are becoming more aware of the vast differences and nuances
in location data, and we expect other agencies and suppliers to
follow suit in the coming months."
Todd Dipaola, CEO and Founder of InMarket said: "We founded
InMarket in 2010 to meet a massive opportunity with digital
marketing: specifically, there were seemingly infinite touch
points, but no ability to discern the moments that mattered most,
including when a customer was most receptive to an ad or actually
in the purchase process. Everything we've built over the past
decade was designed to create exceptional consumer user experiences
in the purchase process, while delivering industry leading ROI for
our brand partners. We look forward to working with Location
Sciences to show the market the strength of our offering and the
quality of our data."
For further information please contact:
Location Sciences Group PLC via Milk & Honey PR
Mark Slade, Chief Executive
Officer
David Rae, CFO and Commercial
Director
Shore Capital (Nominated Tel: +44 (0)20 7408 4090
Adviser and Broker)
Tom Griffiths/David Coaten
Peterhouse Capital (Joint Tel: +44 (0) 20 7220
Broker) 9791
Charles Goodfellow
Eran Zucker
Tel: +44 (0)20 3637 7310
Milk & Honey PR
Kirsty Leighton
Jessica Ballinger
About Location Sciences Group PLC:
Location Sciences is the pre-eminent global location
verification provider to the $160 billion digital advertising
industry. Working in partnership with brands, media agencies and
suppliers to reduce ad-wastage and improve the effectiveness of
location-based advertising campaigns.
The digital advertising market-place remains unregulated and
un-monitored, with an estimated $19 billion wasted on ad-fraud in
2018. Location Sciences has developed Verify, the world's first
independent location verification product. Utilising sophisticated
machine learning and pattern recognition technologies, Verify
detects location ad-fraud and shines a light on location data
inaccuracy with the aim of bringing back integrity, transparency
and trust to the market place.
About InMarket
InMarket is the leader in 360-degree consumer intelligence and
real-time activation for thousands of major brands. Since 2010,
InMarket has helped its partners to better understand who their
customers are, why they make decisions and where to most
effectively reach them. Through InMarket's location-based
advertising suite, brands activate real-time digital advertising in
the moments that matter, generating powerful results that
outperform traditional digital advertising by 6.5x*. InMarket,
awarded Best Mobile Marketing Platform at the 2019 Digiday Awards,
has offices in Los Angeles, Bentonville, Chicago and New York. For
more information, visit www.inmarket.com .
*Google Ads Mobile Benchmark for Average CTR, 2019, Moat
Viewability
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