Exact Sciences in Talks With Pfizer Amid Cologuard Sales-Force Changes
15 Septiembre 2021 - 9:08AM
Noticias Dow Jones
By Colin Kellaher
Exact Sciences Corp. on Wednesday said it is in talks that could
result in major changes to its Cologuard promotion agreement with
Pfizer Inc. after the drugmaker scaled back promotional activity
for the at-home colon-cancer screening test.
Exact said Pfizer recently cut the number of sales positions
supporting its internal-medicine therapeutic area, and that it has
hired about 400 of the sales representatives who were displaced by
Pfizer, nearly doubling the size of its primary care field sales
team to more than 850 representatives.
Exact, a Madison, Wis., molecular-diagnostics company, inked a
Cologuard co-promotion agreement with New York-based Pfizer in late
2018, and the companies last year said they had extended the deal
through 2022.
However, Exact on Wednesday said Pfizer is currently promoting
Cologuard with a smaller team, and that its partner isn't making
in-person sales calls in 41 states due to recent Covid-19 internal
policies. Exact, meanwhile, said its newly expanded sales team is
in the field and interacting with healthcare providers in person,
focused solely on Cologuard initially.
Write to Colin Kellaher at colin.kellaher@wsj.com
(END) Dow Jones Newswires
September 15, 2021 09:53 ET (13:53 GMT)
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