VEON launches ROX, its digital-first brand in Pakistan
27 Febrero 2024 - 8:02AM
UK Regulatory
VEON launches ROX, its digital-first brand in Pakistan
ROX to provide Pakistan’s digital-first
generation with integrated content and services
MWC24 Barcelona, 27
February 2024: VEON Ltd. (NASDAQ: VEON,
Euronext Amsterdam: VEON), a global digital operator that provides
converged connectivity and online services, announces that Jazz,
its digital operator in Pakistan, is launching ROX, a new mobile
service brand to serve the digital natives of the country with an
integrated lifestyle experience.
ROX is designed to appeal to the digital-first generation of
Pakistan and provides a range of digital lifestyle services through
a dedicated mobile app. Launched with a slogan “Vibe Hai”
which means “Feel the Vibe”, ROX offers several “Vibe” bundles with
which customers will enjoy easy onboarding and digital
subscriptions from Jazz and partners. Among the offers are
Jazz services including streaming app Tamasha, games app GameNow,
music app Bajao as well as food delivery, ride hailing, discount
aggregator and ticket booking from partners.
"In Pakistan, with 64% of the population under the age of 30,
there is a significant demand for digital-first experiences. ROX
delivers a combination of content and services to engage the
digital-first generation of the country. With Jazz’s wide portfolio
of digital services and experience in providing a seamless digital
experience to our customers, and with the learnings in our Group
based on the success of other digital-first brands, we are
confident that we are uniquely positioned to meet this demand.”
explains Kaan Terzioglu, CEO of VEON Group.
The launch of ROX is part of VEON’s digital operator strategy,
or DO1440, and builds on the company’s success in pioneering other
digital-first brands - IZI in Kazakhstan and OQ in Uzbekistan.
IZI, VEON’s first digital-first operator, has over 500 thousand
monthly active users (MAUs). In Uzbekistan, the OQ was launched in
October 2023 and had already gained 177 thousand MAUs by December
31st.
About VEON
VEON is a digital operator that provides converged connectivity and
digital services to nearly 160 million customers. Operating
across six countries that are home to more than 7% of the world’s
population, VEON is transforming lives through technology-driven
services that empower individuals and drive economic growth.
Headquartered in Amsterdam, VEON is listed on NASDAQ and
Euronext.
For more information visit: https://www.veon.com.
Disclaimer
This release contains “forward-looking statements,” as the phrase
is defined in Section 27A of the U.S. Securities Act of 1933, as
amended, and Section 21E of the U.S. Securities Exchange Act of
1934, as amended. Forward-looking statements are not historical
facts, and include statements relating to, among other things,
VEON’s commercial plans. Forward-looking statements are inherently
subject to risks and uncertainties, many of which VEON cannot
predict with accuracy and some of which VEON might not even
anticipate. The forward-looking statements contained in this
release speak only as of the date of this release. VEON does not
undertake to publicly update, except as required by U.S. federal
securities laws, any forward-looking statement to reflect events or
circumstances after such dates or to reflect the occurrence of
unanticipated events.
Contact Information
VEON
Hande Asik
Group Director of Communication
pr@veon.com
TUVA Partners
Julian Tanner
julian.tanner@tuvapartners.com
- VEON launches ROX, its digital-first brand in Pakistan
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