SCA Sports Cafe

RNS Number:3169V
Sports Cafe Holdings plc
08 December 2005


For Immediate Release                                            8 December 2005


                    Sports Cafe Holdings plc ('Sports Cafe')
                  Launch of Sports Cafe branded Betting Shops
                              ('Sports Cafe Bet')

Sports Cafe (AIM: SCA), the owner and operator of the Sports Cafe chain of
leading licensed sports entertainment venues, announces the launch of Sports
Cafe branded Betting Shops ('Sports Cafe Bet') the first of which will become
operational in January 2006.

Sports Cafe Bet will offer a full range of Betting shop services with a
particular emphasis on the major sports events shown in the Group's Sports Cafe
licensed venues. Whilst operated from independent sites Sports Cafe Bet shops
will be located close to the licensed premises and offer a new service to
existing customers of the Group.

The first site is already secured and will open in Broad Street Birmingham in
January 2006.

The software and operational infrastructure, including the maintenance of the
betting book is to be provided in partnership with Betting Shop Services Limited
('BSS'), a UK licensed bookmaker.

The launch of Sports Cafe Bet is in line with the Sports Cafe's aim of extending
its brand to other revenue areas related to sports and leisure. Other
opportunities are currently being assessed in these related markets.

Bill Balkou, Chief Executive of Sports Cafe commented:

"The launch of Sports Cafe Bet is in line with our strategy of extending the
Sports Cafe brand within the sports leisure market and marks the launch of an
additional revenue stream to continue our growth.

I am delighted to be undertaking this venture in partnership with BSS whose
investors and management have many years experience in the UK betting market. I
believe that they share our vision of the potential for the Sports Cafe brand in
this market and welcome the opportunity to provide a new and exciting product to
Sports enthusiasts in the UK market."

For further information, please contact:

Sports Cafe Holdings plc
William Balkou, Chief Executive              Tel: 020 7839 3377
Paul Wright, Finance Director

Buchanan Communications
Charles Ryland/Rebecca Skye Dietrich         Tel: 020 7466 5000

Notes to Editors:
Sports Cafe Holdings plc (formerly Coliseum Group plc), which floated on AIM in
2001, owns and operates the Sports Cafe chain, a leading licensed sports
entertainment venue. The recent opening of Sports Cafe Newcastle brings the
number of operating venues in the UK to seven, including London, Leeds,
Manchester, Glasgow Newcastle Liverpool and Birmingham, while new sites at
Bristol and Cardiff are currently in development.

The flagship venue in London's Haymarket is viewed as one of the UK's premier
sports restaurant and entertainment facilities. The Sports Cafe brand
capitalises on the UK consumers' passion for sport and the Board's strategy is
to continue to develop a portfolio of Sports Cafe units, offering access to a
wide range of UK and international sports, and to offer additional sports
related services appealing to broad customer base.

Sports Cafe caters to a wide audience, from sporting enthusiasts to late-night
party goers to office and family functions, by way of multiple plasma and super
screens, pool tables and its late-night licences.

The increased size of the group and the continuing benefit of its focus on
sporting events has enabled Sports Cafe to attract consistently large audiences
and maintain their position at the premium end of the market. The continuing
expansion into new locations throughout the UK will enhance the brand as a
leader in its field.




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            The company news service from the London Stock Exchange
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