FreeWheel Names Industry Veteran Kris Magel as New Head of Global Agency Partnerships
22 Agosto 2024 - 7:00AM
Business Wire
Magel will leverage his 30+ years of media and
advertising experience to help the world’s largest agencies take
advantage of FreeWheel’s advanced advertising solutions to best
serve its ad clients
FreeWheel, a global technology platform for the TV industry,
announced today that it has named Kris Magel as Head of Global
Agency Partnerships. In this role, Magel will oversee agency
collaborations – leading relationships and the company’s
commercialization structure for agency partnerships globally while
working closely with the executive leadership team to identify and
capitalize on revenue growth opportunities. He will be based in New
York and report to Katy Loria, U.S. Chief Revenue Officer of
FreeWheel.
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“With decades of experience across many sectors of the industry,
Kris will drive greater collaboration and synergies between our
publishers and our agency partners that are so critical to our work
today,” said Loria. “Kris’ energy to create new cross-media
solutions – as demonstrated throughout his career scaling critical
partnerships, fostering client satisfaction and leading strategic
growth initiatives – will help uncover strategic opportunities that
will drive FreeWheel and the TV advertising ecosystem forward.”
A seasoned leader within the media and advertising space, Magel
joins FreeWheel from Samba TV where he was Head of Agency and
Publisher Solutions, advising agency holding companies, publishers
and platforms on how Samba’s first party TV data, audience,
identity and measurement solutions could accelerate their
businesses. Prior to Samba TV, he served as President, Media
Clients at dentsu and also held several leadership roles within
IPG, including President of their media agency Initiative and Chief
Investment Officer. He is a graduate of SUNY Geneseo.
"I couldn’t be more excited to join Mark McKee and Katy Loria’s
all-star team, representing a leading end-to-end advanced
advertising solution and one of the most premium advertising
environments available,” said Magel.
About FreeWheel FreeWheel empowers all segments of The
New TV Ecosystem. We are structured to provide the full breadth of
solutions the advertising industry needs to achieve their goals. We
provide the technology, data enablement and convergent marketplaces
required to ensure buyers and sellers can transact across all
screens, across all data types, and all sales channels, in order to
ensure the ultimate goal – results for marketers. With offices in
New York, Chicago, London, Paris, Beijing, and across the globe,
FreeWheel, A Comcast Company, stands to advocate for the entire
industry through the FreeWheel Council for Premium Video. For more
information, please visit https://www.freewheel.com/, and follow us
on X and LinkedIn.
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version on businesswire.com: https://www.businesswire.com/news/home/20240822465193/en/
Media: FreeWheel Meredith Fitzgerald 215-970-8504
Meredith_Fitzgerald@Comcast.com
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