Partnership Reduces Malicious Ads and Enhances
Security, Improving Ad Quality for Publishers and Advertisers
Across the Digital Ecosystem
HOUSTON, Oct. 8, 2024
/PRNewswire/ -- Colossus Media LLC ("Colossus SSP"), a subsidiary
of the only Black-owned publicly traded advertising technology
company, Direct Digital Holdings (DDH), announced today it has
partnered with Confiant, a leader in cybersecurity for digital
advertising, to combat criminal activity online and malicious
advertising. This collaboration aims to safeguard publishers,
advertisers and consumers by integrating Confiant's advanced
cybersecurity technology with the Colossus SSP platform.
The digital advertising landscape faces ongoing challenges from
"malvertising," a serious threat that encompasses various malicious
activities from forced redirects to ransomware. Recent industry
data highlights the severity of this issue, with 1 in every 79 ad
impressions revealing significant security or quality issues, and
U.S. consumers losing more than $12.5
billion to malicious ads in the past year. Recognizing these
growing risks, Colossus SSP has taken a proactive approach to
protect its network of over 21,000 publishers and the billions of
impressions it serves monthly.
"Protecting users from online threats and malvertising is a
critical priority. Thanks to our partnership with Confiant, we can
offer publishers a safer platform for monetizing their inventory,
while ensuring that advertisers reach real people in brand-safe
environments," said Lashawnda
Goffin, Chief Executive Officer of Colossus SSP.
Colossus SSP's new partnership addresses the industry's security
challenges by leveraging Confiant's cutting-edge platform to
monitor and block potentially malicious ads, complementing the
company's already rigorous quality control measures. This technique
targets both security violations involving malicious code and
quality violations such as misleading ads that lure users into
scams. By enhancing overall security measures, the partnership
delivers a safer, more trustworthy experience for users while
ensuring advertisers' campaigns are displayed in brand-safe
environments.
The partnership between Colossus SSP and Confiant has already
demonstrated impressive results. Security violations have been
reduced from the industry average of 0.19% to less than 0.002%,
while ad quality violations have dropped from 1.57% to 0.08%. This
represents a nearly 95% reduction across both issues. As a result,
ads served through Colossus SSP are now 20x safer compared to
industry norms. These outcomes underscore Colossus SSP's commitment
to protecting the digital advertising ecosystem.
By providing a more secure environment for both consumers and
advertisers, Colossus SSP and Confiant are working to improve user
safety, enhance ad quality and implement robust security measures
across the digital advertising landscape. This partnership
reinforces Colossus SSP's ongoing efforts to create a safer and
more trustworthy digital advertising experience for all
stakeholders. Advertisers can access Colossus SSP's inventory
directly or through leading DSPs, including Yahoo DSP, Microsoft
Invest, and Zeta Global.
To read the case study. https://hubs.ly/Q02S3kRn0.
About Colossus SSP
Colossus SSP (Nasdaq: DRCT) owns and operates Colossus SSP,
Huddled Masses, and Orange142. The company offers a unified
platform that serves various clients across various sectors,
managing over 326 billion monthly impressions. Colossus SSP is
committed to providing innovative, data-driven advertising
solutions prioritizing ROI, DEI, and sustainability.
About Direct Digital Holdings
Direct Digital Holdings (Nasdaq: DRCT), owner of operating
companies Colossus SSP, Huddled Masses, and Orange 142, brings
state-of-the-art sell- and buy-side advertising platforms together
under one umbrella company. Direct Digital Holdings' sell-side
platform, Colossus SSP, offers advertisers of all sizes extensive
reach within general market and multicultural media properties. The
Company's subsidiaries Huddled Masses and Orange 142 deliver
significant ROI for middle market advertisers by providing
data-optimized programmatic solutions at scale for businesses in
sectors that range from energy to healthcare to travel to financial
services. Direct Digital Holdings' sell- and buy-side solutions
generate billions of impressions per month across display, CTV,
in-app and other media channels.
About Confiant
Confiant is the cybersecurity leader in detecting and stopping
Malvertising attacks. Having built hundreds of integrations
directly into the web's ad tech infrastructure, Confiant has
unparalleled visibility to the malware, scams, and
fraud serving through ads today. Leveraging our
security expertise, we deliver complete control over ads to
publishers and ad platforms, also remediating quality issues,
privacy violations, and mis-categorized ads. In publishing the
industry's leading ad quality benchmark report and mapping the
threat actors that use ads-as-an-attack-vector at
Matrix.Confiant.com, Confiant is leading the charge in protecting
users from criminals hijacking the ad tech supply chain. Trusted by
customers like Microsoft, Paramount, and Magnite, we celebrate our
10th anniversary this year.
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SOURCE Direct Digital Holdings