Himax Technologies, Inc. (Nasdaq: HIMX) (“Himax” or “Company”), a
leading supplier and fabless manufacturer of display drivers and
other semiconductor products, today announced a collaboration with
E Ink Holdings Inc. (“E Ink"), a pioneer and distinguished leader
in ePaper technology, to introduce a revolutionary ultralow power
battery-operated smart retail solution at the upcoming 2024 Touch
Taiwan. The solution incorporates Himax's leading-edge
WiseEye™ ultralow power AI sensing technology with E Ink’s
signage EPD (“Electronic Paper Display”), featuring
industry-leading E Ink’s Kaleido display, and ESL (“Electronic
Shelf Label”). Leveraging WiseEye, the smart retail solution
deploys context-aware AI in human presence and shopper insight
detection while also significantly enhancing the already impressive
battery life of an ePaper display and enabling real-time
personalized marketing.
Himax WiseEye ultralow power AI sensing
technology incorporates Himax proprietary ultralow power AI
processor, always-on CMOS image sensor, and CNN-based AI algorithm,
offering state-of-the-art ultralow power, always-on sensing,
on-device context-aware AI and has been widely deployed in consumer
electronics and AIoT related applications. In an era where personal
data privacy is paramount, WiseEye AI ensures the security of
sensitive personal data by conducting AI inferences locally on the
endpoint devices. This approach guarantees that no raw images are
transmitted outside the device. Instead, only AI-enabled
personalized metadata is delivered in byte-level size to the store
management system on the cloud. This greatly reduces latency,
minimizes power consumption, and ultimately offers users maximum
privacy protection for their information.
Amidst the rising popularity of ePaper displays
in the smart retail sector already known for their remarkable
energy efficiency, the integration of WiseEye technology-enabled
smart camera devices into retail environments, utilizing E Ink’s
robust ecosystem in E-Signage and ESL, signifies a collaborative
effort poised to deliver even greater benefits. These include
gaining valuable insights into customer behavior, optimizing
inventory management, and delivering personalized marketing
messages. By leveraging WiseEye’s ultralow power AI, the deployment
of battery-powered devices becomes feasible, facilitating easy
installation throughout the store and enabling comprehensive data
collection. The rich metadata set collected by WiseEye AI, such as
people count, location, and dwell time enhances the analysis of
customer foot traffic patterns, popular shopper routes, and
demographic information. For example, real-time promotions and
discount information could be instantly displayed on ePaper
devices, emphasizing key content in areas where shoppers are
congregating. Additionally, WiseEye can effectively monitor shelf
goods and warehouse inventory in real time, providing a robust
mechanism for efficient inventory management. Overall,
WiseEye-enabled smart cameras can play a crucial role in helping
retailers optimize operations and provide personalized experiences
to their customers, ultimately driving business growth and
profitability.
Moreover, within the domain of smart signage,
Himax WiseEye AI is revolutionizing e-signage, embodied E Ink’s
Kaleido display, offering a versatile suite of always-on sensing AI
capabilities, including human presence and individual detection.
Leveraging Himax's ultralow power AI for human presence detection,
the EPD dynamically adjusts displayed content upon detecting
customers approaching, thereby significantly conserving power
compared to conventional fixed-interval content changes. For
individual detection, the WiseEye-equipped in-store e-signage
discerns a viewer’s individual characteristics, such as gender
expression, appearance, and age, and displays an
individual-correlated and/or personalized advertisement and
recommendation of near-by merchants along with relevant product
details such as shelf location and manufacturer brands. This
creates a real-time enhancement of the shopping experience for
customers. Most notably, WiseEye achieves these AI advancements
while consuming mere milliwatts of power. When combined with its
significant power-saving feature, this results in an extensive
battery life for smart e-signage systems.
“The partnership between Himax and E Ink marks a
significant evolution from our years of collaboration in the
e-reader industry, now venturing into the domain of e-signage and
ESL. Leveraging E Ink's versatile ePaper technologies and extensive
industry reach, combined with Himax’s robust AI and ultralow power
expertise, our goal is to redefine the possibilities of
next-generation e-signage and ESL products, envisioning enhanced
precision, privacy, and versatility,” concluded Mr. Mark Chen, Vice
President of Smart Sensing business at Himax.
“The synergy of E Ink’s ePaper solutions with
Himax WiseEye ultralow power AI solution delivers the ultimate
battery-powered smart retail signage and ESL solutions boasting
significantly extended battery life,” said Mr. JM Hung, Vice
President of Business Center at E Ink. “This collaboration enables
us to gain deeper insights into end customers’ consumption
intentions, facilitating customized product promotions and
ultimately driving potential sales growth,” concluded Mr. Hung.
About Himax Technologies,
Inc.
Himax Technologies, Inc. (NASDAQ: HIMX) is a
leading global fabless semiconductor solution provider dedicated to
display imaging processing technologies. The Company’s display
driver ICs and timing controllers have been adopted at scale across
multiple industries worldwide including TVs, PC monitors, laptops,
mobile phones, tablets, automotive, ePaper devices, industrial
displays, among others. As the global market share leader in
automotive display technology, the Company offers innovative and
comprehensive automotive IC solutions, including traditional driver
ICs, advanced in-cell Touch and Display Driver Integration (TDDI),
local dimming timing controllers (Local Dimming Tcon), Large Touch
and Display Driver Integration (LTDI) and AMOLED display
technologies. Himax is also a pioneer in tinyML visual-AI and
optical technology related fields. The Company’s industry-leading
WiseEye™ Ultralow Power AI Sensing technology which
incorporates Himax proprietary ultralow power AI processor,
always-on CMOS image sensor, and CNN-based AI algorithm has been
widely deployed in consumer electronics and AIoT related
applications. While Himax optics technologies, such as diffractive
wafer level optics, LCoS microdisplays and 3D sensing solutions,
are critical for facilitating emerging AR/VR/metaverse
technologies. Additionally, Himax designs and provides touch
controllers, AMOLED ICs, LED drivers, EPD drivers, power management
ICs, and CMOS image sensors for diverse display application
coverage. Founded in 2001 and headquartered in Tainan, Taiwan,
Himax currently employs around 2,200 people from three Taiwan-based
offices in Tainan, Hsinchu and Taipei and country offices in China,
Korea, Japan, Germany, and the US. Himax has 2,772 patents granted
and 398 patents pending approval worldwide as of March 31,
2024.
http://www.himax.com.tw
Forward Looking Statements
Factors that could cause actual events or
results to differ materially from those described in this
conference call include, but are not limited to, the effect of the
Covid-19 pandemic on the Company’s business; general business and
economic conditions and the state of the semiconductor industry;
market acceptance and competitiveness of the driver and non-driver
products developed by the Company; demand for end-use applications
products; reliance on a small group of principal customers; the
uncertainty of continued success in technological innovations; our
ability to develop and protect our intellectual property; pricing
pressures including declines in average selling prices; changes in
customer order patterns; changes in estimated full-year effective
tax rate; shortage in supply of key components; changes in
environmental laws and regulations; changes in export license
regulated by Export Administration Regulations (EAR); exchange rate
fluctuations; regulatory approvals for further investments in our
subsidiaries; our ability to collect accounts receivable and manage
inventory and other risks described from time to time in the
Company's SEC filings, including those risks identified in the
section entitled "Risk Factors" in its Form 20-F for the year ended
December 31, 2023 filed with the SEC, as may be amended.
Himax Contacts:
Eric Li, Chief IR/PR
OfficerHimax Technologies, Inc.Tel: +886-6-505-0880 Fax:
+886-2-2314-0877Email: hx_ir@himax.com.twwww.himax.com.tw
Karen Tiao, Investor
RelationsHimax Technologies, Inc.Tel: +886-2-2370-3999Fax:
+886-2-2314-0877Email: hx_ir@himax.com.twwww.himax.com.tw
Mark Schwalenberg, DirectorInvestor
Relations - US RepresentativeMZ North America
Tel: +1-312-261-6430Email:
HIMX@mzgroup.uswww.mzgroup.us
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