Clarks Partners with Super League to Bring Stranger Things Collaboration to Roblox with Limited-Edition Digital Items
18 Septiembre 2024 - 7:00AM
Clarks, the legendary innovative shoemaker, in partnership with
Super League (Nasdaq: SLE), a leader in redefining the gaming
industry as a media channel, today announced new content within
Clarks’ PlayPrints Simulator on Roblox, bringing the Clarks X
Stranger Things Collection to users through limited-edition UGC
items. In the updated experience, Clarks will give away free UGC
versions of the Clarks X Stranger Things Green Torhill Shoe and
Clarks X Stranger Things Upside Down Shoe via Unlockables.gg on
September 20 and September 27. Users can also pay to acquire UGCs
of the Clarks X Stranger Things White Hi-Tops, Clarks Majestic
Aquatic Crown, Clarks Rex Hoodie, Clarks Cheetah Hoodie, Clarks
Cheetah Slippers, and Clarks Torhill Shoe.
Super League’s Unlockables offers marketers the ability to
reward users for engaging in targeted behavior both on and off
gaming platforms like Roblox, Fortnite, and Minecraft. Gaming fans
can sign up for virtual avatar items and other rewards at no cost,
offering users the chance to complete online quests to unlock
rewards from their favorite creators and brands. In the PlayPrints
Simulator, visitors can explore five unique worlds filled with
their own challenges, battle villainous plant life to save the
world, earn Vines to unlock rare hero versions, and team up with
other users to defeat the Great Green Devourer!
“Every day, the average member of Gen Z spends two and a half
hours on Roblox, more time than is spent on any other digital
platform. With Clarks, we are giving that deeply committed audience
a compelling reason to consider making an e-commerce or real-world
purchase, delivering a next-generation digital marketing solution
that drives a clear business outcome,” said Super League President
and Chief Commercial Officer Matt Edelman. “Roblox is the perfect
platform to extend the reach of Clarks X Stranger Things Collection
with special avatar items that honor the iconic show’s cultural
imprint and empower consumers to help shape the future of virtual
fashion and self-expression.”
This content update builds on Clarks’ Roblox strategic vision
and partnership with Super League to create engaging and innovative
activations on the platform. Clarks’ Roblox campaigns include
CICAVERSE, one of the top branded experiences on the platform based
on total gameplay, PLAYPRINTS World, and PlayPrints Simulator.
About Clarks Shoes:Clarks, based in Somerset,
England, has been at the forefront of innovative shoemaking since
its foundation in 1825, when brothers James and Cyrus Clark made a
slipper from sheepskin off-cuts. At the time it was
ground-breaking: a combination of invention and craftsmanship that
has remained at the heart of what the brand does now. In the Clarks
archive of more than 22,000 pairs are shoes that have sparked
revolutions and defined generations. From the original Clarks
Desert Boot, first designed by Nathan Clark and launched in 1950,
to the iconic Wallabee, each design has an instantly recognisable
signature that make it unmistakably Clarks. Clarks is a global
business operating retail, wholesale, franchise, and online
channels in over 100 markets.
About Super League:Super League (Nasdaq: SLE)
is redefining the gaming industry as a media channel for global
brands. As a leading end-to-end immersive content partner, Super
League enables marketers, advertisers, and IP owners to reach
massive audiences through creativity, innovation, and gameplay
within the world’s largest immersive platforms. Boasting an
award-winning development studio, a vast community of native
creators, and a proprietary suite of tools that maximize user
engagement, Super League is a one-of-a-kind holistic solutions
provider. Whether a partner is focused on building a world-class
creative experience, achieving a lift in brand awareness, inspiring
deeper customer loyalty, or finding new sources of revenue, Super
League is at the forefront – always pioneering within immersive
worlds. For more information, visit superleague.com.
Contact:press@superleague.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/ab8e141f-c98e-4ca1-8740-3300a310cd92
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