Sportsman’s Warehouse Announces Susan Sanderson as Senior Vice President of Marketing, Ecommerce & Loyalty
15 Julio 2024 - 3:10PM
Sportsman’s Warehouse Holdings, Inc. (“Sportsman’s Warehouse” or
the “Company”) (Nasdaq: SPWH) announced today that it has named
Susan Sanderson as its new Senior Vice President of Marketing,
Ecommerce & Loyalty, effective immediately. In her position,
Sanderson will be responsible for the company’s digital and
traditional marketing, ecommerce, brand strategy, omni-channel
experience, and loyalty programs.
“With her unique expertise and extensive
experience, we are excited to have Susan lead a critical part of
our business,” states Paul Stone, Sportsman’s Warehouse President
and Chief Executive Officer. “Her proven track record of
customer-centered strategies and strong background in specialty
retail will make her the ideal leader to drive our omni-channel
business forward with speed and urgency.”
Susan is a skilled omni-channel marketer with more than two
decades of experience as a Corporate Officer, Principal Consultant
and Agency Strategist. She is recognized as a preeminent
retail expert, professional who drives modern marketing maturity
and a transformative brand builder who thrives on empowering teams
to achievement. Her recent roles include Party
City Holding Inc. (SVP Enterprise Marketing), The Vitamin
Shoppe (Chief Brand & Customer Experience Officer), and
Walgreens Boots Alliance (Acting DVP Brand Experience).
“I am thrilled to join Sportsman’s Warehouse at
such a pivotal time,” states Sanderson. “Having spent most of my
career building successful brands, driving growth and strengthening
customer engagement in competitive omni-channel sectors, I plan to
use my passion and leadership in these areas to help return this
great company back to growth.”
About Sportsman’s Warehouse Holdings,
Inc.
Sportsman’s Warehouse Holdings, Inc. is an
outdoor specialty retailer focused on meeting the needs of the
seasoned outdoor veteran, the first-time participant, and everyone
in between. We provide outstanding gear and exceptional service to
inspire outdoor memories.
For press releases and certain additional
information about the Company, visit the Investor Relations section
of the Company's website at www.sportsmans.com.
Forward-Looking Statements
This press release includes forward-looking statements within
the meaning of the Private Securities Litigation Reform Act of 1995
as contained in Section 27A of the Securities Act of 1933 and
Section 21E of the Securities Exchange Act of 1934. Forward-looking
statements in this release include, but are not limited to,
statements regarding the responsibilities of Ms. Sanderson as the
Senior Vice President of Marketing & Ecommerce and the future
growth prospects and market position of the Company’s omni-channel
business by the fact that they use words such as “aim,”
“anticipate,” “assume,” “believe,” “can have,” “could,” “due,”
“estimate,” “expect,” “goal,” “intend,” “likely,” “may,”
“objective,” “plan,” “positioned,” “potential,” “predict,”
“should,” “target,” “will,” “would” and similar terms and phrases.
These forward-looking statements are based on current expectations,
estimates, forecasts and projections about our business and the
industry in which we operate and our management’s beliefs and
assumptions. We derive many of our forward-looking statements from
our own operating budgets and forecasts, which are based upon many
detailed assumptions. While we believe that our assumptions are
reasonable, we caution that predicting the impact of known factors
is very difficult, and we cannot anticipate all factors that could
affect our actual results. The Company cannot assure investors that
future developments affecting the Company will be those that it has
anticipated. Actual results may differ materially from these
expectations due to many factors including, but not limited to:
current and future government regulations, in particular
regulations relating to the sale of firearms and ammunition, which
may impact the supply and demand for the Company’s products and
ability to conduct its business; the Company’s retail-based
business model which is impacted by general economic and market
conditions and economic, market and financial uncertainties that
may cause a decline in consumer spending; the Company’s
concentration of stores in the Western United
States which makes the Company susceptible to adverse
conditions in this region, and could affect the Company’s sales and
cause the Company’s operating results to suffer; the highly
fragmented and competitive industry in which the Company operates
and the potential for increased competition; changes in consumer
demands, including regional preferences, which we may not be able
to identify and respond to in a timely manner; the Company’s
entrance into new markets or operations in existing markets,
including the Company’s plans to open additional stores in future
periods, which may not be successful; the Company’s implementation
of a plan to reduce expenses in response to adverse macroeconomic
conditions, including an increased focus on financial discipline
and rigor throughout the Company’s organization; impact of general
macroeconomic conditions, such as labor shortages, inflation,
rising interest rates, economic slowdowns, and recessions or market
corrections; and other factors that are set forth in the Company's
filings with the SEC, including under the caption “Risk
Factors” in the Company’s Form 10-K for the fiscal year
ended February 3, 2024, which was filed with
the SEC on April 4, 2024, and the Company’s other
public filings made with the SEC and available
at www.sec.gov. If one or more of these risks or uncertainties
materialize, or if any of the Company’s assumptions prove
incorrect, the Company’s actual results may vary in material
respects from those projected in these forward-looking statements.
Any forward-looking statement made by the Company in this release
speaks only as of the date on which the Company makes it. Factors
or events that could cause the Company’s actual results to differ
may emerge from time to time, and it is not possible for the
Company to predict all of them. The Company undertakes no
obligation to publicly update any forward-looking statement,
whether as a result of new information, future developments or
otherwise, except as may be required by any applicable securities
laws.
Investor Contact:
Riley TimmerVice President, Investor
RelationsSportsman’s Warehouse(801)
304-2816investors@sportsmans.com
Sportsmans Warehouse (NASDAQ:SPWH)
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